Welcome To Our Prsentation
Welcome To Our Prsentation
Welcome To Our Prsentation
prsentation
GROUP 3 - TEAM MEMBERS:
- Starbucks is an American coffee company
and coffee house chain
- Starbucks was founded in Seattle,
Washington in 1971
- Starbucks has positioned themselves well over
the years making their stores a destination spot
for trendy coffee-lovers
I. Introduce Starbucks
Average annual
revenue of a
starbucks store
increase ≈ 7%
year-over-year.
I. Introduce Starbucks
=> Starbucks constantly refreshes its products and product lines with
seasonal products, limited edition products, products for the festive
season
II. Starbucks marketing strategy
2. Place
Build direct and personalized relationships with
customers
Distribute products at Starbucks cafes, Starbucks stores,
through the Starbucks App, and through retailers.
Links with hotels, airports, coffee shops for office
workers
=> Starbucks products are available in more than 40,000
grocery stores, including 33,000 stores in the United States.
This figure proves that Starbucks is number one in the cafe
market and offers premium drinks.
II. Starbucks marketing strategy
3. Promotion
Public relations
II. Starbucks marketing strategy
3. Promotion