Presentation On Pantaloons: Presented by

PRESENTATION ON
PANTALOONS
Presented By :
Ghanshyam Gupta
[email protected]
Company Profile
 Pantaloons is a part of the Future Group, and
operates multiple retail formats in both the value
and lifestyle segment of the Indian consumer market.
 Headquartered in Mumbai, the company has over
1,000 stores across 71 cities in India and employs
over 30,000 people, and as of 2010
 The first Pantaloons was opened in Gariahat in 1997.
 Pantaloons stores have a wide variety of categories
like casual wear, ethnic wear, formalwear, party
wear and sportswear for Men, Women and Kids.
History Of Pantaloons
 1987 Company incorporated as Manz Wear Private
Limited. Launch of Pantaloons trouser, India’s first
formal trouser brand.
 1992 Initial public offer (IPO) was made in the month
of May.
 1997 Pantaloons – India’s family store launched in
Kolkata.
 2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ -
India’s first hypermarket chain launched
 2002 Food Bazaar, the supermarket chain is launched.
 Future Group crosses $1 billion turnover mark.
Future Product Of Pantaloons
INTRODUCTION OF GIFT BAZAAR
 It is new product line of future group
 It is a supermarket
 Wide range of gifts under one roof at lowest
price
 Offers and discounts
 Gift delivery system
 Customize gift
COMPANY STRATEGIES
PROMOTIONAL STRATEGIES
•Instant discounts* for every time you shop at Pantaloons.
•Exclusive shopping days to get hold of latest merchandise.
•Regular updates on collections and promos via catalogues, sms and
email.
2. Pantaloon continued to be the title sponsor for femina miss
India 07 peagent.
3. The company’s flagship format, pantaloons went in for an
exiting makeover during the year under review, the highlight
being the signing up of style icons BIPASHA BASU & ZAYED
KHAN as its brand ambassadors.
Strategies Contd….
PRICING STRATEGY
 They believe in democratizing their services
and charging a fair price.

 The idea is to set new benchmarks for pricing
in this segment.
 This will build a value-for-money proposition
for consumers and will help to grow sales.

POSITIONING STRATEGY
 When it was first launched, this store mostly

sold external brands.
 It started retailing a mix of external brands
while at the same time introduced its own
private brands
 Pantaloons is changing its positioning from a
family-oriented store to a fashion store.
 Pantaloon will now carry the `Fresh Fashion'
statement across its 12 stores
FUTURE PLANS
 The country's largest retailer, Pantaloon Retail, is

cooking up plans to significantly increase its presence
in the rapidly growing domestic food industry.
 PANTALOON is increasing number of FOOD
BAZAAR outlet from 40 to150 .
 Diversifying its retailing initiatives, the Rs 650-crore
Pantaloon Retail (India) is planning to start its own
company parlors at its Big Bazaar outlets.
 PANTALOON announced its plans to form a joint
venture with ITALY based GENERALI group to tap
insurance sector
Analysis of Pantaloons Retail India
Limited
PRODUCT LIFE CYCLE
Pantaloon retail
SWOT Analysis of Pantaloons
Strength:
 Maximum number of formats to cover most of the consumer classes.
 Strong supply chain mechanism.
 Higher bargaining power due to maximum number of stores, higher customer footfalls and
covering most types of formats.

 Human Capital – attracting the most talented pool from best business schools across India.
 Shopping Experience is customized according to store format. Like Big Bazaar has a Indian
bazaar like appeal whereas Central which is into lifestyle segment gives altogether different
experience.
 Understanding of Fashion – After studying Indian Markets excessively and then delivering
the product. For example: certain colors have more influence in a particular region, so
merchandise would have more of those colors.
 Unique Discounting/ Markdown - Special discounting during Independence and Republic
days which attracts more number of customers than any other stores.
 Private label brands like John Miller, Bare, UMM etc considered as national brand and
performing well.
 Trained customer relationship agents to guide customers.
Contd…..
Weakness:
 Shrinkage rates are higher than industry norms.
 Store renovations of older stores not done.
 Low employee retention levels at shop floor evel due to
better pay package by competitors.
 Floor level Customer Relations Executives not having
proper product, store etc knowledge due to lack of proper
training.
 Loyalty program of competitors is more effective due to
better scheme and merchandise.
 Merchandise and product focus not consistent and clear.
Contd…
Opportunities:
 Geographical Expansion: Untapped market in terms of tier II
and tier III cities.
 Untapped segments such as ethnic wear, Organic cotton wear
etc.
 Luxury segment with brands like Gucci, Tommy, Armani etc.
 Stand alone stores of other brands like Bare, UMM etc.
 Getting license agreement of smaller regional brands.
 More effective online shopping for garments.
 Custom Tailoring business untapped.
 Suiting brand from Future group can be feasible.

Contd….
Threats:
 Economic slowdown and scanty rainfall which has major impact on Indian
Economy. Consumer spending on non-essential fashion items, garments etc
have been reduced significantly.
 Competitive rivalry in the industry like Big Bazaar is facing competition from
Fashion Yatra (Trent Ltd), Hypercity (Shoppers Stop), Max (Landmark
group), and Mega mart (Arvind). Pantaloon & Central is facing competition
from Westside (Trent), Shoppers Stop, Reliance Trends, Lifestyle, Globus etc.
 Foreign players like Carrefour, Tesco, and Wal-Mart lined for their Indian
operations.
 Increasing cost of raw material, power and transportation.
 Delay in store delivery – due to increased price and economic slowdown, the
infrastructure sector in India is affected and hence the construction of new
malls have been halted or slowed down.
Porter's 5 forces model
BCG Analysis of Pantaloons Retail India Ltd
Men”s wear
Cosmetic&accessori
es
Ansoff model of Pantaloons
Service blueprint of Pantaloons
Physical
avidence
Pantaloon has line of employee for customer interaction
Customer
actions
Pantaloons sets the stuffs according to the convenience of the customer by that
On stage customer can see the stuffs easily.
visible
content
Pantaloons has good quality of internal strategy for interaction .
Backstage
invisible
content
They have good back hand support for their customer and staff also.
Support
processes
Contd…
Pantaloons has Proper and intelligent circulation of
customer traffic throughout the entire store.
Traffic-stopping, appealing displays of
conveniently placed merchandise, that will result
in sales.
Pantaloons has strategically placed equipment to
perform a twofold function.
In Pantaloons to lead the customer, after the selection
has been made, through a convenient,
rapid, efficient checkout procedure.
Contd….
To provide adequate store protection. Pantaloons
has all equipment placed in such a way that
they can focus exits through one narrow
point; thus, adequate security is provided.
Pantaloons carefully consider the entire physical
arrangement of the sales area including
doors, windows, posts, and other abutments.
7P”s used by Pantaloons Retail
1. Product: Fashion: The group offers a variety
of options in fashion. Its brands include aLL,
Blue Sky, Central, Etam, Fashion Station, Gini &
Jony, Navarra's, Pantaloons.
Electronics Bazaar – offers branded electronic
goods and appliances.
 Books & Music: Future Group’s brand –
“Depot” offers Books, CDs, and stationery

items.

Contd….
Price:
Pantaloons India has brought a whole new revolution when it comes
to pricing strategies, which is evident through the success of its Big
Bazaar and Food Bazaar outlets.
. Place:
The company operates over 12 million square feet of retail space, has
over 1000 stores across 71 cities in India and 65 rural cities with
taking over Aadhar. It plans to take up floor space of 30 million
square feet by 2011.It has plans to open over 3000 new stores by
2010. It is targeting the Tier-2 and 3 cities which has a huge
unleashed potential.
Contd…
Promotion: They use magazines, newspapers, television,
radios , hoardings, internet etc for promoting the brand . They
have joint ventures and alliances with many companies to
promote the brand.
 Seasonal Discounts , Sales Discounts during Festivals are offered
to attract consumers.
People: At the senior management level, the group hired high

profile executives from reputed organizations like Goldman
Sachs , Coca-Cola India, PRIL also tied up with a few
management schools to create a management talent pool for the
lower levels.
The company follows a multi-format retail strategy that captures
almost the entire consumption basket of Indian customer.
Contd…
Processes: Pantaloons Retail has implemented SAP
with an investment of $10 Million in keeping pace with
the technology and it is currently in the process of setting
up a SAP consultancy software. SAP will be helpful in
building robust transaction management system.
Physical Evidence: It has a huge list of awards,
recognition in its kitty like Most Admired Fashion Group
Of The Year, Most Admired Food & Grocery Retailer Of
The Year , Most Admired Food Court , Most Admired
Retailer of the Year, ,Most Admired Food & Grocery
Retailer of the Year – Supermarket
THANK YOU

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PRESENTATION ON

 Wide range of gifts under one roof at lowest

 Gift delivery system

and charging a fair price.

for consumers and will help to grow sales.

 When it was first launched, this store mostly

 The country's largest retailer, Pantaloon Retail, is

covering most types of formats.

“Depot” offers Books, CDs, and stationery

People: At the senior management level, the group hired high

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