Swot Anlaysis of Abdul Monem Group

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Welcome to the Presentation

PRESENTED BY

MOSTAQUE AHMED ANNTO 2017-3-10-033


ISRAT JAHAN JARIN 2017-3-10-045
QUAZI TAWSIF INTISAR 2017-3-10-195
MASHRUBA SULTANA TORA 2018-1-10-240
Presentation on
Comparative assessment on Corporate Social
Responsibilities of Bashundhara Group and

Abdul Monem Group


Introduction of Abdul Monem Group:

֎ AML started its journey in the year 1956

֎ The core strength of AML is integrating resources

֎ Able to meet the international standards of quality and services

֎ AML has gained the authorization of being bottler of Coca-Cola, Fanta and Sprite.

֎ Number one ice cream brand named IGLOO in Bangladesh

֎ At present 10000+ highly skilled workers are currently working at AML

֎ AML is putting vital social impacts


Mission and Vision of AML:
 To contribute to the economic, social and environmental progress

 AML excels to develop and deliver value added goods and services
Business Concerns and Partners of AML:

Business Concerns Partners


Achievements and recognitions:

 The President’s Awards

 The longest Taxpayer award (5 times in a row including 2018)

 The longest VAT payer award

 IFAWPCA gold medal

 Commercially important person of 2010, 2011 & 2012

 Igloo- No.1 ice-cream brand by Bangladesh Brand Forum


Introduction of Bashundhara Group:
֎ First concern- The East West Property Development (Pvt)

֎ Bashundhara geared up to invest in new fields, including manufacturing and trading

֎ Group’s first publicly-traded company, the Meghna Cement Mills Limited

֎ Bashundhara Group now operates over 40 concerns

֎ Contributed to the economy’s stability in financial and capital markets

֎ The Group has come a long way in reaching its goals

֎ new fields, including manufacturing and trading


Mission and vision of Basundhara Group:

try to offer best possible services and products to its customers for attaining their full

satisfaction and The group wants to be the largest business house of the country and the

biggest contributor from the private sector.

Lines of Business:
Real Estate

Media & Entertainment

Food & Beverage

Cement

Paper

Energy

Services

Shipping

Sports
The competitor of Bashundhara Group:
SWOT Analysis of Abdul Monem Group:
Stren Weak Oppor Threa
gth ness tunity t

Brand ●
Introduce New entrants
Depend


Image other ●
Narrow

Technical ency brands brand
expert Expand Dominants
Brandin ● ●


Workforce distributio of substitute

Value chain g Craft n level beverage
SWOT Analysis of Bashundhara
Group:

Stren Weak Opport Threa


gth ness unities t
Capital
Competito


International
Legal


Management ●
system and market r
Qualified
problem

employee segmentation ●
Bad
Acceptable and ●
Expansion weather
Tax


Popular product ●
Growth

Properties

Political
BCG matrix of Abdul Monem Group:
HIGH LOW

STAR
QUESTION
• Igloo dairy
HIGH

MARK
product
• Igloo foods
• Danish
• AM auto
bangla
bricks
emulsion

DOG
CASH COW
• Novus
LOW

• Igloo ice-
pharmaceuti
cream
cals
• Beverages
• AM energy
BCG matrix of Bashundhara Group:
HIGH LOW

QUESTION
STAR
HIGH
MARK
• Paper mill
• Technical
• LP gas
institute
• East west
• Convention
media group
center

CASH COW DOG


• Meghna • Logistics ltd
LOW

cement mill • Steel and


• East west engineering
property ltd
development • Dredging co.
Comparative assessment of both
organization in terms of strategic
analysis:

Same approach

Intend to do positive
Similarities ●
Satisfying customer with products

Care for staff

Gather support from govt.,public

Dissimilaritie Bashundhara perform more sector than abdul


monem in CSR
Bashundhara has more trained employee
s


Bashundhara has sustainable business model
Contribution to fulfill CSR of Abdul
Monem group:
 Donate highest amount land

 Distribute relief during natural


disaster

 Support army salvage operation


during Rana plaza incident

 Give support and nutrition


knowledge to poor women
plans to reach 5000

 Motivate for tree plantation


Contribution to fulfill CSR of Bashundhara
Group:
 Established technical institute for
socio economy in 2010

 Established Bashundhara
foundation in 2005

 7000 family are having interest


free micro loan

 Bashundhara foundation giving


medical facility

 Step forward in natural calamities

 Contribute in sports and cultural


activities

 Hospital for corona


Approahes followed by Bashundhara and Abdul
Monem group during performing CSR:

 BOTH OF THE GROUPS ARE FOLLOWING PROACTIVE STANCE.


Comparative Assessment Of Both
Organization CSR Contributions and
Approaches:
at Audie n ce
You Have Been a Gre

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