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    Talent User Guidebook Aug

    Uploaded by

    Evonne L YK
    This document provides guidance on using LazTalent features for livestreaming and content creation on Lazada. It outlines: 1. The Livestream Center where users can create, schedule, and manage livestream sessions and select products to feature. 2. The Lazada Official Feed which allows creators to engage with fans, drive traffic to livestreams, and generate sales and followers through regular posting. 3. Tips for using the Feed to increase exposure, followers, impressions and affiliate sales. Regular, engaging posts can gain over 30 new followers each and drive over 60k impressions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Talent User Guidebook Aug

    Uploaded by

    Evonne L YK
    116 views15 pages
    This document provides guidance on using LazTalent features for livestreaming and content creation on Lazada. It outlines: 1. The Livestream Center where users can create, schedule, and manage livestream sessions and select products to feature. 2. The Lazada Official Feed which allows creators to engage with fans, drive traffic to livestreams, and generate sales and followers through regular posting. 3. Tips for using the Feed to increase exposure, followers, impressions and affiliate sales. Regular, engaging posts can gain over 30 new followers each and drive over 60k impressions.

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    Guidebook

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    This document provides guidance on using LazTalent features for livestreaming and content creation on Lazada. It outlines: 1. The Livestream Center where users can create, schedule, and manage livestream sessions and select products to feature. 2. The Lazada Official Feed which allows creators to engage with fans, drive traffic to livestreams, and generate sales and followers through regular posting. 3. Tips for using the Feed to increase exposure, followers, impressions and affiliate sales. Regular, engaging posts can gain over 30 new followers each and drive over 60k impressions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    116 views15 pages

    Talent User Guidebook Aug

    Uploaded by

    Evonne L YK
    This document provides guidance on using LazTalent features for livestreaming and content creation on Lazada. It outlines: 1. The Livestream Center where users can create, schedule, and manage livestream sessions and select products to feature. 2. The Lazada Official Feed which allows creators to engage with fans, drive traffic to livestreams, and generate sales and followers through regular posting. 3. Tips for using the Feed to increase exposure, followers, impressions and affiliate sales. Regular, engaging posts can gain over 30 new followers each and drive over 60k impressions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 15

    LazTalent

    User guidebook

    29 April 2020 Strictly Confidential


    CONTENTS
    1. Livestream Center

    2. Lazada Official Feed

    2
    MY Login Page- https://pages.lazada.com.my/wow/i/my/laz-live/lazstar-center?wh_weex=true&wx_navbar_transparent=true
    Public
    LIVESTREAM CENTER

    Public 3
    Managing your Livestream center
    This is your live stream management page. You
    can access it from your Lazada Account page,
    under My Service

    My Livestream: Create and schedule new


    livestream sessions. Manage and start your
    upcoming sessions.

    Product Selection: Manage your products


    selection to add in your sessions. Explore
    products to add to your selection. Here you can
    manage the products you want to talk about
    during your livestream

    Weekly Performance: Keep track of your


    performance
    Public 4
    Your Livestreams Management Page

    This is your Livestreams management page

    LIVE – currently ongoing livestream


    Continue: to enter the live room

    UPCOMING – scheduled livestream


    Start Now: 10 min before live time, to start your live

    Set Reminder: to be reminded 10 min before live time


    Share: to promote your upcoming live sessions on social
    media

    REPLAY – past livestream sessions

    NOTE:
    Sessions scheduled from accounts without auto-approval need to be approved
    by LazLive team to show on LazLive channel. Please make sure your
    Public sessions are approved by LazLive team before going live! 5
    Your Product Management Page

    ▪ This is your product management page

    Products that you have put in wishlist will be


    listed here

    Add products to your wishlist by clicking on


    the “Explore Products” button

    These wishlist products can be selected to be


    added in your livestream.

    Public 6
    Select the products you want to promote in your
    livestreams

    Recommended: Product you


    already wishlist
    My Orders: Product you
    purchased before
    Hot Deal: Current
    promo/offer from Lazada

    You can also search specific


    product that you want

    Tap on the “heart” button to


    add product to your wishlist

    Do not select products from


    “Affiliate Only”
    Public 7
    Schedule a livestream
    Schedule your Live

    Time to Start – when your live session will start

    Live Title – the headline of your live session


    Example: Must-Haves gadgets for real gamers you can get from
    Lazada!

    Cover – the preview image of your live session

    Add Products – add the products that will be in the shopping bag
    during your live session

    Advanced Settings:
    Stream Device – App (default) / PC with Livestream software and
    camera

    Screen Mode – Portrait (default) / Landscape orientation


    Public 8
    Start your livestream
    Click the button ‘Start now’ to start your livestream…

    LIVE – currently ongoing livestream


    Continue: to enter the live room

    UPCOMING – scheduled livestream


    Start Now: 10 min before live time, to start your live

    Set Reminder: to be reminded 10 min before live time


    Share: to promote your upcoming live sessions on social
    media

    REPLAY – past livestream sessions

    NOTE:
    Sessions scheduled from accounts without auto-approval need to be approved
    by LazLive team to show on LazLive channel. Please make sure your
    Public 9
    sessions are approved by LazLive team before going live!
    During Livestream

    Make sure all the product that you want to showcase/talk about
    during your live is in the PINK SHOPPING BAG

    BACK – To go back to your LazTalent Center

    START – To start your live

    Public 10
    During Livestream

    END – To end your live. Make sure you give 5-10 minutes time
    buffer & not end it exactly at 30 minute.

    LIVE ANALYSIS – After you end your live, please screenshot your
    analysis

    Public 11
    LAZADA OFFICIAL FEED

    Public 12
    FEED
    Lazada Feed is Lazada’s internal social commerce platform. The channel provides direct interaction between sellers to
    consumers & KOL to consumers. Feed channel is a remarkable tool that can be used to generate the following
    benefits:
    BENEFITS
    WHITELISTED KOLS

    Elevate exposure for your KOL


    account and build a habit of
    thousands of viewers visiting your
    feed channel on a daily basis.
    Sean LJE

    Increase your followers through


    engaging content on your feed
    channel.

    Mirror your external social


    content on Lazada Feed to
    increase your follower base
    within and without of Lazada.
    FEED AS YOUR SALES & ENGAGEMENT TOOL
    FEED is a great tool for KOL/Laztalent to engage, communicate and interact with
    potential buyers and gain new fans! Sellers/KOLs that post regularly on Feed experience:

    STORE FOLLOWERS Gain up to > 30 followers via each engaging content. Leverage followers for your
    activities within Lazada e.g. Lazlive

    IMPRESSIONS > than 60k impression for engaging postings.

    Leverage Feed as additional social marketing and e-commerce


    ECOSYSTEM
    platform to drive livestream exposure

    Additional sales generator channel for talents under the affiliate


    AFFILIATE
    program.

    - Data from top Lazlive streamers


    Strictly Confidential 15

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