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    Chanel: Prepared by Ieva Žilinskaitė

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    Ieva Žilinskaitė

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    Chanel: Prepared by Ieva Žilinskaitė

    Uploaded by

    Ieva Žilinskaitė
    17 views8 pages

    Original Title

    Chanel

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    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views8 pages

    Chanel: Prepared by Ieva Žilinskaitė

    Uploaded by

    Ieva Žilinskaitė

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Chanel

    PREPARED BY IEVA ŽILINSKAITĖ


    Content

     General information
     About Chanel
     Products
     Target audience
     Prices
    General information

     Gabrielle Bonheur "Coco" Chanel - was a French fashion designer and businesswoman. 


     Founded: 1910
     Employees: 20,000
     Revenue: €10,93 billion (2019)
    About Chanel

     Known for classic couture like "the little black dress" and famed fragrance
    Chanel No. 5, Chanel has been a haute name in fashion and cosmetics for
    decades.
     The company also creates watches and jewelry and has a single license -- for
    eyewear with Luxottica.
    Products
    Target audience

     Chanel customers are women who want to identify with what Chanel represents which is:
    elegance, simplicity, modernity, and class.
     Chanel cosmetics are targeted at a younger consumer.
     Chanel is targeting women between the age 18 – 39.
    Prices

     A little research reveals a classic (Reissue 2.55) Chanel bag varies between SGD$2301 to
    SGD $3,199.40
     Exclusive and “Ultra Luxe” items like Alligator bag can cost up to $26,000.41

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