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    Advertisement PPT - E12 - Gasal 1617 - Ms Via

    Uploaded by

    Syahrul Ramadhan
    This document provides information about advertisements, including definitions, purposes, targets, characteristics, components, media types, and function types. It defines an advertisement as a public promotion of products or services with the purposes of advertising, offering, and promoting items to attract and persuade people. Advertisements can be found on television, newspapers, radio, the internet, magazines, posters, brochures and pamphlets. They aim to convey ideas, products or services to a wide community through brief, honest messages using attractive language.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Advertisement PPT - E12 - Gasal 1617 - Ms Via

    Uploaded by

    Syahrul Ramadhan
    12 views19 pages
    This document provides information about advertisements, including definitions, purposes, targets, characteristics, components, media types, and function types. It defines an advertisement as a public promotion of products or services with the purposes of advertising, offering, and promoting items to attract and persuade people. Advertisements can be found on television, newspapers, radio, the internet, magazines, posters, brochures and pamphlets. They aim to convey ideas, products or services to a wide community through brief, honest messages using attractive language.

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    261247_advertisement Ppt _ e12 _ Gasal 1617 _ Ms Via

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    This document provides information about advertisements, including definitions, purposes, targets, characteristics, components, media types, and function types. It defines an advertisement as a public promotion of products or services with the purposes of advertising, offering, and promoting items to attract and persuade people. Advertisements can be found on television, newspapers, radio, the internet, magazines, posters, brochures and pamphlets. They aim to convey ideas, products or services to a wide community through brief, honest messages using attractive language.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    12 views19 pages

    Advertisement PPT - E12 - Gasal 1617 - Ms Via

    Uploaded by

    Syahrul Ramadhan
    This document provides information about advertisements, including definitions, purposes, targets, characteristics, components, media types, and function types. It defines an advertisement as a public promotion of products or services with the purposes of advertising, offering, and promoting items to attract and persuade people. Advertisements can be found on television, newspapers, radio, the internet, magazines, posters, brochures and pamphlets. They aim to convey ideas, products or services to a wide community through brief, honest messages using attractive language.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    ADVERTISEMENT

    (AD)
    Learning Objectives:

    • Students are able to analyze the social function and the


    text structure of an advertisement.

    • Students are able to understand the social function and


    the text structure of an advertisement text.

    • Students are able to comprehend an advertisement text.

    • Students are able to create an advertisement text.


    Definitions
    Advertisement (n) is a notice in a newspaper, on television,
    etc, telling people about a product, job, or service.
    - Oxford Dictionary -

    Advertisement is a notification of which purpose is to


    persuade and motivate people to buy or use the product or
    service that is offered or informed.
    - http://lila-english.blogspot.co.id/2012/11/advertisement.html -

    Advertisement is a public promotion of some products or


    service.
    - http://www.slideshare.net/autumn_melody/power-point-functional-text-advertisement?ne
    xt_slideshow=1
    -
    Where Can We Find it?
    Television Newspapers

    Radio Internet

    Magazines Posters

    Brochures Pamphlets
    The Purposes

    1. to advertise a product or a service.


    2. to offer a product or a service.

    3. to promote a product or a service.


    4. to attract people to ….
    5. to persuade people to ….

    6. to make people interested in ….


    The Targets

    The wider community whose numbers can’t be


    determined and stay scatter.

    Advertisement is used to convey ideas, products,


    or service.
    Characteristics
    The Language:
    • Using the right words, attractive, and polite
    • Arranged in a brief
    • Showing important parts

    The Content:
    • Objective and honest
    • Brief and clear
    • Not to offend other products or producers
    • Attracting many people
    What does an ad consist of?

    2. The Selling
    1. The Name of Point of the
    the Product Product

    ADVERTISEMENT

    3. How to Get 4. Interesting


    the Product Design
    Types of An Ad (based on the media)

    1. Written Advertisement

    The Ads are written in newspapers, magazines, etc. They can be in a


    form of:

    Classified Ad Column Ad
    2. Advertorial Advertisement

    It is an ad which is created like a news. Ex. GOJEG ad, etc.


    3. Display Advertisement

    This ad is bigger than the written ads. The picture and the font are
    bigger than in written ads.
    4. Electronic Advertisement

    This ad is an advertisement which is published on electronic medium. It


    can be categorized into radio ads, television ads, internet ads, and other
    electronic medium ads.

    1 Floating Ad 7 Pop - Under

    8 Video Ad
    2 Expanding Ad

    3 9 Map Ad
    Polite Ad

    10 Mobile Ad
    4 Wallpaper Ad

    11 Email Ad
    5 Trick Banner

    6 Pop - Up
    Types of An Ad (based on the function)

    1. Announcement Ad

    The Ads aim to tell something to the readers. For example is a family’s
    ad of birthday, marriage, death, etc.
    2. Invitation Ad

    The Ads contain an invitation / call to attend an event.


    3. Public Service Ad

    The Ads are used to persuade or motivate the readers, viewers, or


    listeners to support what are being advertised.
    4. Inquiry Ad

    The Ads contain requests for something, like a job, etc.


    5. Offering Ad

    The Ads aim to offer a product or a service. These ads are sometimes
    placed by companies.
    Exercises

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