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    Products

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    Anna Egri
    The document defines key terms related to products and retailing including places of business, product mix, retails, logo, packaging, brand recognition, shelf, market share, and switchers.

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    © All Rights Reserved
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    Products

    Uploaded by

    Anna Egri
    6 views5 pages
    The document defines key terms related to products and retailing including places of business, product mix, retails, logo, packaging, brand recognition, shelf, market share, and switchers.

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    The document defines key terms related to products and retailing including places of business, product mix, retails, logo, packaging, brand recognition, shelf, market share, and switchers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    6 views5 pages

    Products

    Uploaded by

    Anna Egri
    The document defines key terms related to products and retailing including places of business, product mix, retails, logo, packaging, brand recognition, shelf, market share, and switchers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    PRODUCTS

    • 1. places of business for selling


    goods to customers (shops, stores,
    kiosks, etc.) outlets
    • 2. all the different products, brands
    and items that a company sells
    product mix
    • 3. businesses that sell goods or
    merchandise to individual consumers
    retails
    • 4. a graphic image or symbol
    specially created to identify
    acompany or a product logo
    • 5. wrappers and containers used
    to enclose and protect a product
    packaging
    • 6. the extent to which
    consumers are aware of a brand,
    and know its name recogniton
    • 7. surfaces in a store on which goods
    are displayed shelf
    • 8. the sales of a company expressed as a
    percentage of total sales in a given
    market share
    • 9. consumers who buy various
    competing products rather than being
    loyal to a particular brand switchers
    THANKS FOR YOUR ATTENTION!

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