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    Treebo Hotels

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    Treebo Hotels is an Indian budget hotel chain founded in 2015 with a presence in over 80 cities. It aims to provide high-quality accommodations at affordable prices. The chain operates on an asset-light model, partnering with hotel owners and allowing customers to book rooms through its website or mobile app. Facilities offered include comfortable rooms, daily breakfast, and WiFi. Customer satisfaction surveys found that while customers are generally pleased with services like check-in speed, some expressed dissatisfaction with food quality.

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    Treebo Hotels

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    Pubg Gamer
    558 views12 pages
    Treebo Hotels is an Indian budget hotel chain founded in 2015 with a presence in over 80 cities. It aims to provide high-quality accommodations at affordable prices. The chain operates on an asset-light model, partnering with hotel owners and allowing customers to book rooms through its website or mobile app. Facilities offered include comfortable rooms, daily breakfast, and WiFi. Customer satisfaction surveys found that while customers are generally pleased with services like check-in speed, some expressed dissatisfaction with food quality.

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    Treebo Hotels is an Indian budget hotel chain founded in 2015 with a presence in over 80 cities. It aims to provide high-quality accommodations at affordable prices. The chain operates on an asset-light model, partnering with hotel owners and allowing customers to book rooms through its website or mobile app. Facilities offered include comfortable rooms, daily breakfast, and WiFi. Customer satisfaction surveys found that while customers are generally pleased with services like check-in speed, some expressed dissatisfaction with food quality.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    558 views12 pages

    Treebo Hotels

    Uploaded by

    Pubg Gamer
    Treebo Hotels is an Indian budget hotel chain founded in 2015 with a presence in over 80 cities. It aims to provide high-quality accommodations at affordable prices. The chain operates on an asset-light model, partnering with hotel owners and allowing customers to book rooms through its website or mobile app. Facilities offered include comfortable rooms, daily breakfast, and WiFi. Customer satisfaction surveys found that while customers are generally pleased with services like check-in speed, some expressed dissatisfaction with food quality.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 12

    Treebo Hotels

    Indian Budget Hotel Chain 


    A STUDY OF CONSUMER SATISFACTION TOWARDS

    “TREEBO HOTELS”

    - Chinmay Tandon

    B.COM (HONS) IInd YEAR


    INTRODUCTION OF THE
    HOTEL :
    • Treebo derives its name from "Bo Tree", the big tree under which Gautam Buddha attained enlightenment. The
    big tree family - banyan, peepal among others - has inspired not their name but also what they do.

    • It was founded in June 2015 by Sidharth Gupta, Rahul Chaudhary, And Kadam Jeet Jain with the aim of providing
    high-quality hospitality in the otherwise unorganized and fragmented budget segment of the Indian hospitality
    industry. 

    • Treebo chain of hotels is one of India’s largest group of hotels in the hospitality industry, having their presence
    in 80 plus cities and counting. Being one of the fastest growing chains in the sector, Treebo wanted a system
    that could not just help them store data but also keep a track of all their business.

    • Treebo Hotels aims to be a budget hotel brand as opposed to competing aggregators and networks like OYO
    Rooms. Treebo Hotels is headquartered in Bengaluru, India.
    model :

    •The hotel gives the inventory to the aggregator


    •Percentage of revenue is negotiated in advance
    •Aggregator acts as a merchant on behalf of the hotel
    •The aggregator charges the customer upfront and remits the discounted cost of
    the room to the hotel, keeping the difference for themselves.
    Facilities :

    • Comfortable Rooms
    • Fresh linen & clean washroom
    • Wholesome Breakfast
    • A minimum of 1 main dish, tea/coffee, juice/cut fruits
    • Best-in-class Service
    • Well trained staff and 24x7 support
    • Assured Room Amenities.
    • DTH TV, WiFi* with min speed of 20 mbps , AC*.*Not applicable at hill stations
    Locations Of The Hotels :
    • Delhi - Karol Bagh, New Delhi
    • Mumbai - Juhu Tara, Mumbai ;
    Marol, Andheri East, Mumbai
    • Bangalore - HBR Layout, Bangalore
    • Chandigarh - Sector 7, Chandigarh
    • Goa - Morjim, Goa
    • Hyderabad - Nampally, Hyderabad
    They are now in 80 cities all over india & more are upcoming………
    BOOKING PROCEDURE OF TREEBO
    ROOM :
    Special Offers Provided By
    Hotel On Room Booking :
    • American Express – Flat 30% off on payments using American Express cards
    • HDFC BANK – 10X REWARD POINTS ON HDFC BANK DINERS CLUB, BUSINESS & CORPORATE CREDIT CARDS
    • AXIS EDGE – 10X AXIS EDGE REWARD POINTS ON AXIS BANK CREDIT & DEBIT CARDS
    • SBI REWARDS – 5 SBI REWARD POINTS ON EVERY RS 100 SPENT WITH SELECTED SBI CREDIT CARDS
    • STANDARD CHARTERED – FLAT 25% OFF ON PAYMENTS USING STANDARD CHARTERED CARDS
    • ICICI Bank – Flat 25% off on payments using ICICI cards
    • YES BANK – FLAT 25% OFF ON PAYMENTS USING YES BANK CARDS
    • Upto 15% off on Treebo website and mobile site
    COMPITITORS OF TREEBO HOTELS :
    OYO Rooms, commonly known as OYO,
    is India's largest hospitality
    company, consisting mainly of budget
    hotels.

    The Sussex Hotel is a heritage-listed hotel at 20


    Sussex Street, Sydney, New South Wales, Australia.  Yatra is an online travel agent and consolidator of travel
    products. Yatra, through the yatra.com website, is a one-stop
    online shop for all travel-related services aimed at both
    leisure and business travelers in India.

    easyHotel  is an international super budget hotel


    chain head quartered in London 
    SWOT Analysis – Treebo
    Hotel

      1.Strong Brand Power 1.Slow growth rate 1.Can expand in more


    cities
      Getting revenues is
    2.High control over the quality 2.Not available as the difficult in semi urban
    .2.Chance to become
    implementation and rural areas
    mobile application market leader in urban
    3.Can book rooms in
    areas 
    offline/online 
    Happy Customers – Treebo Hotels
    Key Points :

    • The company is offering good services, which is reflected on the


    satisfaction of the customer.
    • Majority of the customer are less satisfied with food quality of the
    restaurant.
    • Customers are satisfied with the speed of service.
    • Customers are happy with the parking and choice of food offered.
    • Customers are ready to try new facilities, if introduced by the hotel .
    • Most of the customers were concerned about the food.

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