Color Theory Final

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Arts in Daily

Living
Color Theory: The Meaning of
Color
• Color theory is a science and art unto itself,
which some build entire careers on, as color
consultants or sometimes brand consultants.
Knowing the effects color has on a majority
of people is an incredibly valuable expertise
that designers can master and offer to their
clients.
Warm Colors
These are the colors of fire, of fall
leaves, and of sunsets and sunrises,
and are generally energizing,
passionate, and positive.
RED (PRIMARY
COLOR)
It’s associated with fire, violence, and
warfare. It’s also associated with love
and passion.
ORANGE (SECONDARY
COLOR)
- associated with health and vitality. In
designs, orange commands attention
without being as overpowering as red. It’s
often considered more friendly and
inviting, and less in-your-face.
YELLOW (PRIMARY
COLOR)
- associated with deceit and
cowardice, though (calling someone
yellow is calling them a coward),
hope, and danger. In Egypt, for
example, yellow is
for it
In Japan, mourning.
represents coura

In India it’s a color for merchants


Cool Colors
Cool colors include green, blue, and
purple, are often more subdued than warm
colors. They are the colors of night, of
water, of nature, and are usually calming,
relaxing, and somewhat reserved.
GREEN (SECONDARY
COLOR)
Green is a very down-to-earth color. It
can represent new beginnings and
growth. It also signifies renewal and
abundance.
BLUE (PRIMARY COLOR)
Blue is often associated with sadness,
calmness and responsibility, peace and
spiritual connotations.
PURPLE (SECONDARY
COLOR)
It’s associated with creativity and
imagination. In Thailand, purple is the
color of mourning for widows. Dark
purples are traditionally associated with
wealth and royalty, while lighter purples
(like lavender) are considered more
romantic.
Neutrals
Neutral colors often serve as the
backdrop in design. They’re
commonly combined with brighter
accent colors.
BLACK
On the positive side, it’s commonly
associated with power, elegance, and
formality. On the negative side, it can
be associated with evil, death, and
mystery.
WHITE
- often associated with purity,
cleanliness, and virtue.
GRAY
Gray is a neutral color, generally
considered on the cool end of the
color spectrum. It can sometimes be
considered moody or depressing.
BROWN
Brown is associated with the earth,
wood, and stone, dependability and
reliability, with steadfastness, and
with earthiness. It can also be
considered dull.
BEIGE AND TAN
- symbolize piety. It’s a
conservative color in most
instances, and is usually reserved
for backgrounds.
CREAM AND IVORY
In design, ivory can lend a sense of
elegance and calm to a site. Ivory
and cream are sophisticated colors.

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