Color Theory Final
Color Theory Final
Color Theory Final
Living
Color Theory: The Meaning of
Color
• Color theory is a science and art unto itself,
which some build entire careers on, as color
consultants or sometimes brand consultants.
Knowing the effects color has on a majority
of people is an incredibly valuable expertise
that designers can master and offer to their
clients.
Warm Colors
These are the colors of fire, of fall
leaves, and of sunsets and sunrises,
and are generally energizing,
passionate, and positive.
RED (PRIMARY
COLOR)
It’s associated with fire, violence, and
warfare. It’s also associated with love
and passion.
ORANGE (SECONDARY
COLOR)
- associated with health and vitality. In
designs, orange commands attention
without being as overpowering as red. It’s
often considered more friendly and
inviting, and less in-your-face.
YELLOW (PRIMARY
COLOR)
- associated with deceit and
cowardice, though (calling someone
yellow is calling them a coward),
hope, and danger. In Egypt, for
example, yellow is
for it
In Japan, mourning.
represents coura