The document outlines a research plan to help a new juice brand become the number one juice drink (other than mango juice) on e-commerce channels. The plan involves conducting surveys and in-depth interviews to understand consumers' attitudes towards packaged juices, the drivers and barriers of online juice purchases, and how to make e-commerce an effective sales channel. Key deliverables will include research on consumers' perceptions and recommendations for a game plan to reach the number one spot on e-commerce for the new juice brand.
The document outlines a research plan to help a new juice brand become the number one juice drink (other than mango juice) on e-commerce channels. The plan involves conducting surveys and in-depth interviews to understand consumers' attitudes towards packaged juices, the drivers and barriers of online juice purchases, and how to make e-commerce an effective sales channel. Key deliverables will include research on consumers' perceptions and recommendations for a game plan to reach the number one spot on e-commerce for the new juice brand.
The document outlines a research plan to help a new juice brand become the number one juice drink (other than mango juice) on e-commerce channels. The plan involves conducting surveys and in-depth interviews to understand consumers' attitudes towards packaged juices, the drivers and barriers of online juice purchases, and how to make e-commerce an effective sales channel. Key deliverables will include research on consumers' perceptions and recommendations for a game plan to reach the number one spot on e-commerce for the new juice brand.
The document outlines a research plan to help a new juice brand become the number one juice drink (other than mango juice) on e-commerce channels. The plan involves conducting surveys and in-depth interviews to understand consumers' attitudes towards packaged juices, the drivers and barriers of online juice purchases, and how to make e-commerce an effective sales channel. Key deliverables will include research on consumers' perceptions and recommendations for a game plan to reach the number one spot on e-commerce for the new juice brand.
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Project Objectives Key Deliverables
Create a game plan for a new juice brand to become What is the consumer’s attitude towards packaged juices? No.1 juice drink [among juices other than Mango What are the reasons behind this attitude? juice] in E-commerce. What are the drivers and barriers that influence their purchase behaviour for juices on E-commerce?
Business Problem Marketing Problem Research Problems Research Questions
We will form research questions to test hypotheses
To determine e-commerce whether factors such as preference of fresh juice over users’ perception of packaged juice, presence of preservatives, nutritional packaged juices value, etc. affect the e-commerce user's perception of packaged juices
To propel a new juice How can e-commerce To determine the drivers that We will form research questions to test hypotheses brand to number one be made an effective influence purchase behavior whether factors such as discounts, mode of payment, spot in the E- channel for packaged of users on e-commerce convenience, recommendations etc. drive purchase on commerce channel juices channels e-commerce channels
To determine barriers that We’ll form research questions to test hypotheses
deter purchase of packaged whether factors such as physical detachment, quality, juices on e-commerce vis-a- trust on channel, cash payment etc. deter purchase on vis offline channels e-commerce channels Methodology Conducting Surveys (Research Level 1) Analyze the research & give Familiarizing with Survey to understand and rank recommendations for a game plan to the Industry importance of various influences become no. 1 juice brand
Building the consumer In-depth research (Research Level 2)
journey map for juices Conducting in-depth interviews with TG Selection based on age, gender as well as location Timeline Activity Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Customer Profiling & Segmentation Building Consumer map for juices Conducting surveys
