Lean Canvas: Solution Problem Unfair Advantages

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 2

Lean Canvas

PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGES


PROPOSITION
As a result of the ongoing pandemic, numerous 1.Quarantine protocols prevented most
Internet access is not The company will have a Facebook page that people with
no internet connection can message privately. Since local Filipino businesses suffered great losses on Filipinos from going outside
always available to Facebook Messenger can be accessed with free data, their income due to lack of customers. Quarantine
everyone customers can still purchase with a chat bot assisting them procedures prevented most Filipino citizens from 2.Local markets and businesses have
on their groceries.
leaving their residence, thus markets have surplus in supplies due to unsatisfied
insufficient customers now. The company acts as demand
Events (discounts, point system, free shipping, etc.) will be the middleman between grocery shoppers unable
Presence of competition implemented regularly to keep the customers’ trust and
attention. to go outside and the local Filipino businesses. By 3.Groceries are regular necessity for
using the app, both parties will have benefits by
The application will be completely user-friendly and any household
interactive. It will have a reliable on-site search option for slowly making positive progress during this hard
Customer struggles to find the products. The customer can also filter the products time.
according to different categories (product type, price range,
products availability, etc.).

Since the app will have a log-in option, the app will
automatically suggest products to the customers upon
Customer cannot decide on
what to buy
opening the app based on their previous purchases. For new
users, the app will suggest popular purchases from other KEY
METRICS
customers in their area by default.
• Revenue per client member
Groceries typically include more than 10 items per
CHANNELS • Profit margin
purchase. Inevitably, a customer’s cart will be long. To
solve this, the check-out screen will look differently. • Customer retention rate
App bugs on checking out • Creating website to directly serve customers
Summary of saved items will be categorized in drop-down
• Online advertisements in social media sites
• Daily/Monthly Active Users
menus per product type. Each type will also have the total
amount of items under it. • Creating accounts in social media sites
COSTUMER REVENUE
SEGMENTS STREAMS
• Work-from-home people
The company will utilize an affiliate
• At-risk people who cannot go out
revenue model, where the company will act
during quarantine as the affiliate between grocery shoppers
• People who do not want to go and local businesses within the area. A user-
outside during quarantine friendly smartphone application will display
all the local vendor’s products from where
the customer will choose from. Commission
will be acquired when there is a successful
purchase when using the app. Assuming an
average order value of ₱1,000 with purchase
frequency of twice per month and a churn
COST STRUCTURE rate of 36%, the Customer’s Lifetime Value
adds up to ₱66,666.00. Gross margin is
expected to be at 34.29%.
Fixed Costs Variable Costs

Lease and rental


payments Sales return
Utility payments Cost of products sold to
Internet and customers
maintenance Credit card fees
Salaries Shipping costs
Advertising

You might also like