Lean Canvas: Solution Problem Unfair Advantages
Lean Canvas: Solution Problem Unfair Advantages
Lean Canvas: Solution Problem Unfair Advantages
Since the app will have a log-in option, the app will
automatically suggest products to the customers upon
Customer cannot decide on
what to buy
opening the app based on their previous purchases. For new
users, the app will suggest popular purchases from other KEY
METRICS
customers in their area by default.
• Revenue per client member
Groceries typically include more than 10 items per
CHANNELS • Profit margin
purchase. Inevitably, a customer’s cart will be long. To
solve this, the check-out screen will look differently. • Customer retention rate
App bugs on checking out • Creating website to directly serve customers
Summary of saved items will be categorized in drop-down
• Online advertisements in social media sites
• Daily/Monthly Active Users
menus per product type. Each type will also have the total
amount of items under it. • Creating accounts in social media sites
COSTUMER REVENUE
SEGMENTS STREAMS
• Work-from-home people
The company will utilize an affiliate
• At-risk people who cannot go out
revenue model, where the company will act
during quarantine as the affiliate between grocery shoppers
• People who do not want to go and local businesses within the area. A user-
outside during quarantine friendly smartphone application will display
all the local vendor’s products from where
the customer will choose from. Commission
will be acquired when there is a successful
purchase when using the app. Assuming an
average order value of ₱1,000 with purchase
frequency of twice per month and a churn
COST STRUCTURE rate of 36%, the Customer’s Lifetime Value
adds up to ₱66,666.00. Gross margin is
expected to be at 34.29%.
Fixed Costs Variable Costs