Case Analysis - Naukri

STRATEGY CASE
ANALYSIS –
NAUKRI.COM
GROUP - 2
GIST OF THE CASE
 The case states some entrepreneurial journey milestones of Mr. Sanjeev Bikhchandani, who is the founder
of Naukri.com.
 Info edge is in the online classifieds business, helping people and businesses to connect.
 The case also states the struggles and events that unfolded before the working set up of Naukri.
 The company does not have an explicit vision and mission statement mentioned in the case.
 The case underlines the environmental factors like both positive and negative impact on Info-edge.
Contd., - GIST OF THE CASE
 Innovations are highlighted in terms of the website format, ease in portal accessing, etc which bring
strategic success to the company.
 Success stories of Naukri as a job portal and other online classifieds like Jeevansathi.com and
99acres.com are also mentioned in the case which are not so successful.
 A general description or a section is devoted for online service companies for an outlook for Info edge.
 The case also has important lessons from other industries for other ventures in the area of travel,
hospitality, education and etc,. for business model improvement.
Contd., - GIST OF THE CASE
 ONLINE BUSINESS:
o Naukri.com – Recruitment Business
o Jeevansathi.com – Matrimonial Classified Business
o 99acres.com – Real Estate Classified Business
 OFFLINE BUSINESS:
o Quadrangle Division – Executive Search
 Other Websites of Info-Edge:
o Asknaukri.com – Career Counselling and Guidance
o Naukrigulf.com – Middle Eastern Job Market
o Brijj.com – Professional Networking
o Allcheckdeals.com – Real Estate Broking
 VISION: “To create world class platforms that transform lives”
 MISSION: “We will continuously delight our customers in current and

new businesses by delivering superior value through enhanced offerings
Vision, on the internet and other platforms. We will do this by preserving our
entrepreneurial spirit and leveraging our financial strength and expertise
in building brands, communities, product and technology; and sales and
Mission & service”
Values VALUES:

• Customer Delight
• Entrepreneurship
• Knowledge
• Results
• Trust
BCG MATRIX
HIGH LOW
STARS QUESTION MARK

MARKET GROWTH RATE
HIGH
Naukri.com Jeevansathi.com
CASH COW DOGS

LOW
99acres.com -
RELATIVE GROWTH
RATE
Primary Activities:
• Brand Management is critical to internet - based

services.
• Sales and Marketing are provided.
VALUE • Data Management related to websites.
CHAIN
Secondary Activities:
ANALYSIS
• Training and Development Activities.
• HRIS.
• Research and Development.
• Technology used and continual development.
ANSOFF MATRIX
EXISTING NEW
PRODUCT DEVELOPMENT
EXISTING
MARKET PENETRATION
Jeevansathi.com, 99acres.com,
MARKETS
Quadrangle Division,
Naukri.com
Asknaukri.com &
Allcheckdeals.com
DIVERSIFICATION
MARKET DEVELOPMENT
NEW
Related Diversification –
Naukrigulf.com Automobiles, Educational
Services & Industrial Products
PRODUCTS
SWOT ANALYSIS
STRENGHTS
1. First mover advantage & Strong WEAKNESS
brand value 1. High Dependency Rate
2. Collated support of Quadrangle 2. High Attrition Rate
3. Large database for Job Seekers and 3. Lack of Human Resource
providers Management
4. Cost and time efficient in 4. Management of Diversified Products
recruiting
OPPORTUNITIES THREATS
1. Large Job Market 1. High rate of unemployment and
2. Growing Internet and Broadband Economy Slowdown
Usage 2. Limited access to Technology
3. Shiksha.com and Jeevansathi.com 3. LinkedIn is getting popular can be a
has great potential in future great threat for Naukri
 Bargaining Power of Clients - NIL
 Bargaining Power of Customers - NIL
 Threats of New Entrants - NIL
 Threats of Substitute Products:
PORTER’s News paper and magazine


 Placement agencies
FIVE  Consultants
 Referrals and personal contact
FORCE  Online corporate websites
MODEL  Competitive Rivalry:

 Monster.com
 Jobsahead.com
 Glassdoor
 Indeed Jobs
GRAND STRATEGIES (Directional Strategies)
 Expansion through Diversification:

 Related (Concentric) Diversification
o Marketing Related
o Technology Related
o Marketing & Technology Related
 Expansion through Concentration:
 Market Penetration
 Market Development
 Product Development
 Diversify itself as professional social networking site
 Introduce absorption costing concept
 Enter as joint venture with the a well established and
experienced jobs portal
 Employee training
ALTERNATIVES &
 Employee promotion JUSTIFICATIONS
 Local language advertisement for better reach
 Must concentrate on tele-service
 Start mobile apps along with the e-apps being in pace
with the technology and trend
 Redefine the Job specification of the sales force
Sathya Bama
Eramadevi
Hariharan
TEAM Gopal
MEMBERS
Prakash
Prasanth
Pragatheeswaran
Nithan Prino
THANK YOU

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STRATEGY CASE

 MISSION: “We will continuously delight our customers in current and

STARS QUESTION MARK

CASH COW DOGS

• Brand Management is critical to internet - based

PORTER’s News paper and magazine

MODEL  Competitive Rivalry:

 Expansion through Diversification:

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