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    Dyer SM1e PPT ch01 Vclass

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    Erwin Santoso
    The document discusses strategic planning and competitive advantage. It outlines four key strategic questions companies should ask: 1) Where do we compete? 2) What unique value do we bring? 3) What resources and capabilities do we utilize? 4) How do we sustain our value? It then describes the strategic planning process, including formulation of vision, mission, objectives and various strategies, followed by implementation involving functions like marketing, HR, and corporate development. Finally, it discusses strategy formulation and implementation across different levels and types of strategy.

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    Dyer SM1e PPT ch01 Vclass

    Uploaded by

    Erwin Santoso
    85 views12 pages
    The document discusses strategic planning and competitive advantage. It outlines four key strategic questions companies should ask: 1) Where do we compete? 2) What unique value do we bring? 3) What resources and capabilities do we utilize? 4) How do we sustain our value? It then describes the strategic planning process, including formulation of vision, mission, objectives and various strategies, followed by implementation involving functions like marketing, HR, and corporate development. Finally, it discusses strategy formulation and implementation across different levels and types of strategy.

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    Dyer_SM1e_PPT_ch01_vClass (2)

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    The document discusses strategic planning and competitive advantage. It outlines four key strategic questions companies should ask: 1) Where do we compete? 2) What unique value do we bring? 3) What resources and capabilities do we utilize? 4) How do we sustain our value? It then describes the strategic planning process, including formulation of vision, mission, objectives and various strategies, followed by implementation involving functions like marketing, HR, and corporate development. Finally, it discusses strategy formulation and implementation across different levels and types of strategy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    85 views12 pages

    Dyer SM1e PPT ch01 Vclass

    Uploaded by

    Erwin Santoso
    The document discusses strategic planning and competitive advantage. It outlines four key strategic questions companies should ask: 1) Where do we compete? 2) What unique value do we bring? 3) What resources and capabilities do we utilize? 4) How do we sustain our value? It then describes the strategic planning process, including formulation of vision, mission, objectives and various strategies, followed by implementation involving functions like marketing, HR, and corporate development. Finally, it discusses strategy formulation and implementation across different levels and types of strategy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Bloom’s Taxonomy of Learning

    CHAPTER 1

    Introduction to Strategy
    STRATEGY:
    GAINING & SUSTAINING COMPETITIVE
    ADVANTAGE
    Competitive Shareholder
    Strategy Advantage Value

    1. Where do we compete?
    2. What unique value do we bring?
    3. What resources and capabilities do we
    utilize?
    4. How do we sustain our value?
    FOUR KEY STRATEGIC
    QUESTIONS
    1.Where do we compete?
    a.Markets: What markets (industries and geographic markets) the company will
    pursue in search of a high return on invested capital.
    2.What unique value do we bring?
    a.Unique Value (why we win with customers): What unique value to offer the
    customer in those markets (the firm’s value proposition: cost or differentiation).
    3.What resources and capabilities do we utilize?
    a.Resources and Capabilities (how we deliver unique value): What resources
    (e.g., assets, brands, etc.) and capabilities (e.g., processes) will allow the firm to
    deliver a superior value proposition to customers.
    4.How do we sustain our value?
    a.Barriers to Imitation: How the company will prevent imitation of its strategy by
    competitors.
    STRATEGIC PLANNING PROCESS
    (EFE) (IFE)

    • Vision
    • Mission
    • Strategic Objectives

    • Corporate Strategies
    • Business Strategies
    Strategy • Competitive Strategies
    Formulation • International Strategies
    • Innovative Strategies

    • Ethics/CSR
    Strategy • Corp Dev
    Implementation • HR (Organizational Design)
    • Marketing
    STRATEGIC PLANNING PROCESS
    (EFE) (IFE)

    • Vision
    • Mission
    • Strategic Objectives

    • Corporate Strategies
    • Business Strategies
    Strategy • Competitive Strategies
    Formulation • International Strategies
    • Innovative Strategies

    • Ethics/CSR
    Strategy • Corp Dev
    Implementation • HR (Organizational Design)
    • Marketing
    STRATEGIC PLANNING PROCESS
    (EFE) (IFE)

    • Vision
    • Mission
    • Strategic Objectives

    • Corporate Strategies
    • Business Strategies
    Strategy • Competitive Strategies
    Formulation • International Strategies
    • Innovative Strategies

    • Ethics/CSR
    Strategy • Corp Dev
    Implementation • HR (Organizational Design)
    • Marketing
    STRATEGIC PLANNING PROCESS
    (EFE) (IFE)

    • Vision
    • Mission
    • Strategic Objectives

    • Corporate Strategies
    • Business Strategies
    Strategy • Competitive Strategies
    Formulation • International Strategies
    • Innovative Strategies

    • Ethics/CSR
    Strategy • Corp Dev
    Implementation • HR (Organizational Design)
    • Marketing
    STRATEGIC PLANNING PROCESS
    (EFE) (IFE)

    • Vision
    • Mission
    • Strategic Objectives

    • Corporate Strategies
    • Business Strategies
    Strategy • Competitive Strategies
    Formulation • International Strategies
    • Innovative Strategies

    • Ethics/CSR
    Strategy • Corp Dev
    Implementation • HR (Organizational Design)
    • Marketing
    STRATEGIC PLANNING PROCESS
    (EFE) (IFE)

    • Vision
    • Mission
    • Strategic Objectives

    • Corporate Strategies
    • Business Strategies
    Strategy • Competitive Strategies
    Formulation • International Strategies
    • Innovative Strategies

    • Ethics/CSR
    Strategy • Corp Dev
    Implementation • HR (Organizational Design)
    • Marketing
    Strategy Formulation & Implementation Across
    Levels
    • Vertical Integration
    • Horizontal Integration
    • Diversification
    • International

    • Cost Leadership
    • Differentiation
    • Integration
    • Competitive
    • Innovative

    Marketing HR Corp Dev

    8-11
    Questions and Answers
    Presented By: Thomas A. Shirley ([email protected])

    12

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