COMMUNICATION

AND
TECHNOLOGY
Dr. Marvello Yang, SE.,MM.,ME

Dr. Marvello Yang, SE.,ME.,MM

OBJECTIVES

4.1 THE ROLE OF TECHNOLOGICAL ADVANCEMENT

4.2 COMMUNICATION NETWORK

4.2.1 INTRANET

4.3 E-MAILS

4.4 SHORT MESSAGE SERVICE (SMS)

4.5 TELECONFERENCING

4.6 VIDEO CONFERENCING

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2004 2009 2011

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TELECONFERENCING
Teleconferencing is electronic communication between two or
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more people at two or more locations. In its simplest form, it is
the telephone conference call that has been available for many
years. With speakerphones in each office, the number of
participants can be greatly increased. When using two way calls,
DEAR
all participants can speak with all other participants. In one way
communication calls, oral messages (for example, statements
from a company president) are delivered simultaneously to
many locations..

Smartphone
ADVANTAGES
1. Easy to use.
2. Easily available.
3. Easy to participate from any telephone line in the world.
4. Take only few minutes to set up a conference hall.
5. Costs, energy and time are saved.
VIDEOCONFERENCING

ADVANTAGES
1. It serves as a substitute for face-to-face communication.
2. Communication is real time.
3. It overcomes transcending barriers of distance.
4. It leads to saving in travelling costs of executives.
5. It leads to saving in time of holding meetings.
6. It facilitates rapid expansion of knowledge of people sitting at different places .

DISADVANTAGES

1. The person that you want to talk to should have a computer as well as
the hardware and software required for conferencing.
2. Computer is not portable like cellular phone. Hence, it affects the
portability of your conferencing.
3. The privacy of a videoconference is not always guaranteed.
Being smart and up date
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ORAL
COMMUNICATION
Dr. Marvello Yang, SE.,ME.,MM
5.1 ORAL COMMUNICATION
5.1.1 ADVANTAGES OF ORAL COMMUNICATION
5.1.2 LIMITATIONS OF ORAL COMMUNICATION & TWO SIDES OF ORAL COMMUNICATION
5.3 PRINCIPLES OF EFFECTIVE COMMUNICATION
5.4 EFFECTIVE LISTENING
5.5 NON-VERBAL COMMUNICATION
5.5.1 BODY LANGUAGE
5.5.2 PARAGRAPH LANGUAGE
 Oral communication is the communication where the message or information
exchanges by spoken words. It can be done by both face to face and also through
ORAL mechanical devices. And definitely both will take place an important position in
the organization. In an organization face to face communication can be done
COMMUNICATION
through conference, seminar, group discussion, personal interview, etc.

Mechanical devices play an important role in modern business communication

process which include signals, telephone, mobile, e-mail, fax etc.

Advantages of Oral Limitations of Oral

Communication Communication

1) Speed
1) No evidence
2) Speaker is able to get
2) The lengthy messages are
personal attention of the
not suitable for such type of
listener
communication
3) It saves time
3) Expensive and time
4) It saves money
consuming
5) It allows instantaneous
4) Serious deliberation is not
feedback
possible
6) Supplemented by non-
5) Oral massages do not have
verbal clues.
any legal validity
ADVANTAGES Fig. 5.1: Listening Process
EFFECTIVE LISTENING
1. Listening helps to know the
organization.
2. Listening helps to make better
policies.
3. Listening mollify the
complaining employees.
4. Listening is important for the
success of the open-door policy.
5. Listening helps to spot
sensitive areas before they
become explosive.

For making oral

communication effective a
speaker should take care of
their body language,
paralanguage, presentation
style, time, place, etc
 Guidelines for Effective Listening

Eye contact Bodily exhibitions Avoid distracting Ask question

When one of the
actions or gestures
A listener must show
audience does not look An effective listener
himself that he is
at the speaker, it means, Looking at one’s own always asks questions,
interested in listening.
he is not interested in watch, shuffle papers, clarifies doubts, seeks
Nonverbal signs can be
listening. A listener must playing with pencil, explanation and ensure
used to exhibit
exhibit a behavior of reading newspaper or clear understanding. This
affirmative head nods
making eye contact. It letters and other makes the speaker
and appropriate facial
encourages the speaker. distracting activities realize that he is really
expressions, eye contact
should not be practiced. listening.
etc., convey certain
things to the speaker
 Guidelines for Effective Listening

Put the speaker at Avoid premature

Listen patiently No personal bias
ease arguments
The speaker is entitled to It is always desirable to
Don’t interrupt to be heard, even if you feel drop personal biases and
By your attitude, help question or argue about his approach is wrong. attitudes about a speaker
the speaker become facts, ‘That is not so…….’, and his views. This one is
relaxed and aware of ‘prove it…..’ Good the wrong habit and
willing listener. Be not listener interpret the sometime for this reason
only seen to listen, but speaker after completing speaker feel uneasy.
felt to listen. his speech.
 Guidelines for Effective Listening

Observe non-verbal
Avoid fake
cues
attention
Search out the main
points. Observe the non- Many listeners develop the
verbal cues like tone habit of faking attention.
pitch, physical gesture They steadfastly fix their
etc., which too convey eyes on the speaker and
meaning to the message. try to project themselves
A listener may note them as good listeners. They
down as these will help usually miss out many
in revealing if the important points made by
speaker appears to be the speaker.
sincere in his views.
 Body language means the changes that occur in the body
position and movements that shows what the person is
feeling or thinking. Much of it is involuntary and
unconscious most persons are not aware of their body
Body Language language. But it makes powerful impact on others.

Body Language

unconscious conscious

Unconscious movements are of Conscious movements, postures and

biological origin, acquired habit and voice modulations are deliberately
cultural customs used. Actors are specially trained for
this, skilled communicators, especially
good presenters also make conscious
use of body language
 Body Language
Unconscious movements
Certain body shapes, skin color and features
cause persons to have some kinds of gestures,
Biological expressions and postures. Besides, we constantly
try to adjust and adapt our body to our
environment which we may or may not find
comfortable

Some movements and

expressions are learnt as habit in
Habitual the process of adapting oneself
to the environment. They also
arise from one’s occupation
which requires constant posture
or movement of certain kinds.
Certain speaking styles and
phrases are also occupational
habits.

Customs like not sitting cross-legged

before elders, not looking straight in
Cultural
the eye of elder or senior, are culture
specific. Customs of receiving guests,
introduction, social conduct also
include some gestures
 Body Language
Conscious movements

APPEARANCE 02 03
01
EYE CONTACT
FACIAL EXPRESSIONS

04 GESTURES

POSTURE (BODY
POSITION)
SMILE 05
06

CLOTHING AND TIME

08
07 ACCESSORIES 09
ENERGY
 Paragraph Language
The non-verbal aspects of the spoken words are known as paragraph language. It includes the qualities of the voice, the way we use
our voice, as well as the sounds we make without uttering of the words. It is possible to control and use paragraph language effectively,
becoming aware of it and playing attention to one’s voice and speech.

VOICE SPEED ACCENT

Tone
Volume
Pitch

PRONUNCIATION STRESS
SILENCE
Non-verbal Communication
END