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    Lecture 24

    Uploaded by

    faisal waleed

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    Lecture 24

    Uploaded by

    faisal waleed
    8 views19 pages

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    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    8 views19 pages

    Lecture 24

    Uploaded by

    faisal waleed

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 19

    LECTURE #24

    TOPIC
    PRICE
    DISCRIMINATION
    Price discrimination
    Price Discrimination is
    merely a technical term
    meaning differentiation in
    price to increase efficiency.
    Types of price discrimination
    • By Customer

    • According to Quantity Sold


    • Price Varies by Location

    • Price Varies over Time


    • Bulk Discounts

    • Incentive Discounts

    • Seasonal discounts
    Modern Taxonomy
    Complete discrimination
    Direct segmentation
    Indirect segmentation
    The hierarchy --
    complete/direct/indirect -- is
    in decreasing order of

    • Profitability and

    • Information requirement.
    Sales revenue without and with Price
    Discrimination
    Multiple
    Multiple Market
    Market Price
    Price Determination
    Determination
    Examples of Price
    Discrimination
    Travel industry
    Retail Incentives
    Incentives for Industrial
    Buyers
    Universal pricing

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