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    MKT 101 File

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    ZahiD UniX
    PRAN is a leading Bangladeshi brand that started in 1981 as a private company. It has grown significantly and contributes to Bangladesh's socio-economic development. Some key milestones include establishing operations in 1981 with a vision of alleviating poverty and hunger through profitable businesses. PRAN uses a vertical marketing system to control its distribution channels and manage conflicts. It sources materials locally and internationally, manufactures products, and distributes through a dealership and retailer network to reach ultimate consumers. Promotion strategies include various forms of advertising, public relations, sales promotions, and offers/discounts.

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    MKT 101 File

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    ZahiD UniX
    57 views18 pages
    PRAN is a leading Bangladeshi brand that started in 1981 as a private company. It has grown significantly and contributes to Bangladesh's socio-economic development. Some key milestones include establishing operations in 1981 with a vision of alleviating poverty and hunger through profitable businesses. PRAN uses a vertical marketing system to control its distribution channels and manage conflicts. It sources materials locally and internationally, manufactures products, and distributes through a dealership and retailer network to reach ultimate consumers. Promotion strategies include various forms of advertising, public relations, sales promotions, and offers/discounts.

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    PRAN is a leading Bangladeshi brand that started in 1981 as a private company. It has grown significantly and contributes to Bangladesh's socio-economic development. Some key milestones include establishing operations in 1981 with a vision of alleviating poverty and hunger through profitable businesses. PRAN uses a vertical marketing system to control its distribution channels and manage conflicts. It sources materials locally and internationally, manufactures products, and distributes through a dealership and retailer network to reach ultimate consumers. Promotion strategies include various forms of advertising, public relations, sales promotions, and offers/discounts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    57 views18 pages

    MKT 101 File

    Uploaded by

    ZahiD UniX
    PRAN is a leading Bangladeshi brand that started in 1981 as a private company. It has grown significantly and contributes to Bangladesh's socio-economic development. Some key milestones include establishing operations in 1981 with a vision of alleviating poverty and hunger through profitable businesses. PRAN uses a vertical marketing system to control its distribution channels and manage conflicts. It sources materials locally and internationally, manufactures products, and distributes through a dealership and retailer network to reach ultimate consumers. Promotion strategies include various forms of advertising, public relations, sales promotions, and offers/discounts.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Presented by- Presented to-

    Mahedy Hasan [2016210000091] Md. Abrar Fahad Khan


    Al Shahriar Khan [2019010000166] Lecturer
    Md Faisal [2019010000068]
    Zahid Bin Ali [2019110000010]
    Ashaduzzaman Ridoy [2019110000048]

    Topic - Marketing Mix of a Brand from Bangladesh Perspective


    Company Over-View-

    At first we are very grateful and thankful to the Almighty Allah. For the completion of this report we have searched from
    websites, articles and related documents that were required. However, it was our instructor, tharikul islam who has played
    the important role by giving us an insight about the report.

    PRAN Company Background


    PRAN is a well-known local brand has started its business since 1981 as a Private Ltd Company in Bangladesh. Over the
    years, the company has not only grown in stature but also contributed significantly to the overall socio-economic
    development of the country.

    RFL is the another brands from the PRAN company.


    Milestone of PRAN company

    Poverty & hunger are curses. Our aim is to generate employment and earn dignity & self-respect for
    our compatriots through profitable enterprises. Bangladesh is known as the country of six seasons.
    It has an ideal weather for agriculture and hence, the cultivation of fruits and vegetables.
    The journey of PRAN started from 1981. At PRAN, they believe
    customers should enjoy what they eat and still be able to live a
    healthy life. That is why PRAN are dedicated to making the food
    that people love even better. They support Programs and
    partnership that help to educate and Induce people to make
    healthful choices.
    Pric
    e

    • Pricing the product is one of the important elments in


    marketing mix. Pran pricing is simply based on the concepts of
    cost, market position, competition and necessary profits.
    Pricing environment

    • Lifestyle
    • Income level
    • Geographic location
    • Brand personality

    • Prestige
    • Occupation
    • Status
    • Life standard
    Number of channel level for the
    Pran-RFL company

    Generally these are the effective ways of Distribution. Among them “PRAN” follows number one
    for their Brands Distribution. They produce products and then it goes to wholesaler and from
    them to different retailers and finally the product reach to the consumer.
    Marketing system of Pran-RFL
    Vertical Marketing System
    • Vertical marketing system (VMS) consists of producer,
    wholesalers, retailers acting as unified systems that seek
    to maximize the profits for whole channels.
    • Here one channel members-
     owns the others
     has contract with them or
     use so much power that they all cooperate.
    • Such systems occur to control channel behavior and
    manage channel conflict.
    Marketing system of Pran-RFL
    Horizontal Marketing System
    • Horizontal marketing system is a channel arrangement
    in which two or more companies at one level join
    together to follow a new marketing opportunity.
    • The major benefit is that companies combine their
    capital, production, capabilities, marketing resources
    and therefore accomplish more.
    Actually PRAN-RFL company follow the vertical
    marketing strategy for their better selling performance.
    The Process of Supply chain management of
    Pran-RFL
    1. Create Demand
    2. Sourcing/Market survey (local/foreign)
    3. Purchase Allocation (Cash/Credit for local or Import)
    4. Company Internal Procedure for Purchase (Local/Import)
    5. Send to warehouse (Stoke Measurement)
    6. Manufacture/Produce (product/Goods)
    7. Distribution (Dealership & Retailer)
    8. Finish Product for ultimate buyer.
    These 8 points are worked with maintaining the serial.
    Without serial or absense any of them the Supply Chain of
    Pran-RFL is not worked.
    Promotion
    Promotion is one of the important elements of marketing mix. There are so many elements of
    promotion such as.

    1. Advertising
    2. Direct Marketing
    3. Public Relations
    4. Sales Promotion

    In order to meet sales marketing targets, there are too many instruments or strategies open to
    marketers. All other determining factors such as expense, time, competitors, supply of
    materials, etc. should be taken into consideration in these devices. These instruments are as
    follows.
    5. Coupons
    6. Price-Off
    7. Freebies
    8. Scratch Cards
    9. Lucky Draws
    10. Bundling Offer
    11. Extra Quantity
    Conclusion

    In order to achieve superior results and to have a strategic edge, a company pursues tactics at
    multiple stages. At all stages of an enterprise, administrators in a company devise plans to
    launch new goods and services to achieve superior efficiency and competitive advantage.
    After evaluating all the companys tactics, we find that AMCLs Revenue Advertising
    Strategies work in line with its superior performance and durable competitive edge. These
    tactics lead AMCL to one of the most varied conglomerates in the world with interests
    ranging from agro-processing, fruit, and drinks. Increased demand for a variety of products,
    including soft drinks, juices and mineral water, has swamped the company. The business is
    still in the market leadership role, but any strong competitor will appear in the future. The
    organization should also enrich its backward integration with sugar farmers and suppliers of
    packaging materials to meet this market. It can also concentrate on forward alignment with
    major retailers such as Agora, Nondon to better represent clients and reach superior
    profitability.

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