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    Unit 4 The Magic Box

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    Vincent Xin
    The document discusses television schedules and how stations decide what programs to air at different times of the day based on what activities people are usually engaged in. It also addresses the benefits of television like learning and entertainment, as well as some potential dangers like it taking up too much time and possibly giving people a false sense of society. Ratings are important for television stations because they affect what advertisers are willing to pay to air commercials during different programs.

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    © All Rights Reserved
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    Unit 4 The Magic Box

    Uploaded by

    Vincent Xin
    46 views13 pages
    The document discusses television schedules and how stations decide what programs to air at different times of the day based on what activities people are usually engaged in. It also addresses the benefits of television like learning and entertainment, as well as some potential dangers like it taking up too much time and possibly giving people a false sense of society. Ratings are important for television stations because they affect what advertisers are willing to pay to air commercials during different programs.

    Original Title

    CE4 A U4

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    The document discusses television schedules and how stations decide what programs to air at different times of the day based on what activities people are usually engaged in. It also addresses the benefits of television like learning and entertainment, as well as some potential dangers like it taking up too much time and possibly giving people a false sense of society. Ratings are important for television stations because they affect what advertisers are willing to pay to air commercials during different programs.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    46 views13 pages

    Unit 4 The Magic Box

    Uploaded by

    Vincent Xin
    The document discusses television schedules and how stations decide what programs to air at different times of the day based on what activities people are usually engaged in. It also addresses the benefits of television like learning and entertainment, as well as some potential dangers like it taking up too much time and possibly giving people a false sense of society. Ratings are important for television stations because they affect what advertisers are willing to pay to air commercials during different programs.

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    You are on page 1of 13

    Unit 4 The Magic Box

    Free Discussion

    How do TV stations decide when to


    show the different programs?
    Television Schedules
    When Which programme Why
    short news and People don’t watch for
    breakfast time
    interview programmes long in the morning.

    Children have come


    3:30 p.m. children’s programmes
    home from school
    prime time Most people have
    6 p.m. to
    (from _______ That’s the difficult part! come home from work
    11 p.m.
    ________) and they are relaxing
    Programmes for everybody The whole family
    before 9 p.m. Don’t show can watch television
    violent programmes
    _______________________ together.

    what people are usually doing


    Rule: we plan programmes around ____________________________.
    Listening part 2
    • What are ‘ratings’?
    • Ratings tell us how many people are watching.

    • How does a TV company find out its ratings?


    • A TV company buys information from an audience
    research company, who ask a small number of people
    to keep a record of what they watch.

    • Why are they important?


    • Because they affect the price they can charge for
    advertising.
    Reading The Magic Box

    Television has changed our lives in many ways. It


    has brought many positive things but also many
    negative things.
    Good and bad

    The effects of television

    Positive Negative
    You can learn a lot. It takes a lot of your time.

    …
    …
    1st Reading

    Benefits of television

    1. It helps us to ______
    learn more.
    entertains us.
    2. It _________
    3. It has increased the popularity
    of ______
    sports and ______.
    arts
    4. It has made us aware of our
    _________________.
    global responsibilities
    Dangers of television

    1. passive
    Television can make us ________.
    2. unhappy with our own
    It can make us ________
    lives.
    3. time away from activities.
    It takes _____
    4. false picture of society.
    It gives a _____
    5. Some critics say television makes people
    violent
    _______.
    2nd Reading
    The Magic Box
    Beginning Part:

    1. What can you learn from the researchers in the


    USA?

    2. How do you spend your hours on different


    activities?
    Benefits of television
    1. What is the difference between learning
    information from books and learning from
    television?

    2. What role does television play in our daily life?

    3. Can television make sports and arts popular?

    4. How did television help people in Africa in


    1985? Do you know more examples?
    Dangers of television

    True or false?

    • Television can make people active.


    • Television can make people happier.
    • Television can make people violent.
    • People may buy unnecessary things due to
    television commercials.
    • Television can show the reality of society.
    • People who watch a lot of TV may think the society
    is evil.
    • Do you agree that watching a lot of TV can
    make people lazy, unhappy, willing to buy more
    and violent?
    Can you tell more examples to support your
    opinions?

    • Can you tell more dangers of TV?


    Post Reading Discussion

    1. What can we do with the dangers of TV?


    Make a list of all your ideas.

    2. Do you think computer will take place of TV


    someday? Why or why not?

    3. What will the TV be like in the future?

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