Scribd Logo
Upload

Welcome to Scribd!

  • 323 views

    Case Study - Walmart Update 2017

    Uploaded by

    Pharmacist Affaf
    Wal-Mart has several competitive advantages including everyday low pricing, a clear target market, and competing in both brick-and-mortar and ecommerce formats. These advantages have proven sustainable, allowing Wal-Mart to surpass competitors during recessions and increase revenue through its target market. Wal-Mart has also transferred these advantages internationally by entering countries with large nominal consumer classes. However, Amazon has performed superiorly in recent years through low prices, quick delivery, and a massive online and physical distribution network. In response, Wal-Mart has hired former Jet.com CEO Marc Lore and is focusing on improving its online operations and pickup capabilities to better compete with Amazon.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Case Study - Walmart Update 2017

    Uploaded by

    Pharmacist Affaf
    323 views6 pages
    Wal-Mart has several competitive advantages including everyday low pricing, a clear target market, and competing in both brick-and-mortar and ecommerce formats. These advantages have proven sustainable, allowing Wal-Mart to surpass competitors during recessions and increase revenue through its target market. Wal-Mart has also transferred these advantages internationally by entering countries with large nominal consumer classes. However, Amazon has performed superiorly in recent years through low prices, quick delivery, and a massive online and physical distribution network. In response, Wal-Mart has hired former Jet.com CEO Marc Lore and is focusing on improving its online operations and pickup capabilities to better compete with Amazon.

    Original Title

    CASE STUDY - WALMART UPDATE 2017

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Wal-Mart has several competitive advantages including everyday low pricing, a clear target market, and competing in both brick-and-mortar and ecommerce formats. These advantages have proven sustainable, allowing Wal-Mart to surpass competitors during recessions and increase revenue through its target market. Wal-Mart has also transferred these advantages internationally by entering countries with large nominal consumer classes. However, Amazon has performed superiorly in recent years through low prices, quick delivery, and a massive online and physical distribution network. In response, Wal-Mart has hired former Jet.com CEO Marc Lore and is focusing on improving its online operations and pickup capabilities to better compete with Amazon.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    323 views6 pages

    Case Study - Walmart Update 2017

    Uploaded by

    Pharmacist Affaf
    Wal-Mart has several competitive advantages including everyday low pricing, a clear target market, and competing in both brick-and-mortar and ecommerce formats. These advantages have proven sustainable, allowing Wal-Mart to surpass competitors during recessions and increase revenue through its target market. Wal-Mart has also transferred these advantages internationally by entering countries with large nominal consumer classes. However, Amazon has performed superiorly in recent years through low prices, quick delivery, and a massive online and physical distribution network. In response, Wal-Mart has hired former Jet.com CEO Marc Lore and is focusing on improving its online operations and pickup capabilities to better compete with Amazon.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Assignment # 1

    Case Study“ Wal-Mart Update 2017”


    What Are Wal-Mart Competitive Advantages

    1. Every day low pricing


    • core low pricing strategy
    • Avoiding sales and promotions
    2. Clear Target market
    3. Competing with both business format
    • Brick and mortar retail ( Target)
    • Ecommerce (Amazon)
    HOW SUSTAINABLE ARE THOSE
    ADVANTAGES
    • Sustainability of these competitive advantages are
    1. Due to Low pricing strategy they surpassed recession period of 2007-2009 which Target
    unable to do.
    2. Its Clear Target Market sustain in the long run as it increase annual revenue .
    3. Internationally it enters in Countries where its target audience in bulk i.e. the Nominal Class
    after U.S. market in Mexico. It also has significant business in Brazil , Argentina and Chile.
    How Transferable Are Those Advantages As Wal-Mart Moves
    Into New Formats And Especially Into New International
    Locations

    • Wal-Mart touches 4 business formats

    1. Discount Stores- 1962 e.g. Walmart Store in Mexico


    2. Supercenter-1990’s
    3. Sam’Club-1983( account for 12% of Wal-Mart overall net sales)
    4. Neighborhood Market – 1998 to reach Urban areas
    5. Walmart Express – 2011 ( to compete with convenience and dollar store
    • Examples:
    • In Mexico ,
    • In China ( online retail market) as McMillan – “Middle class Continues to grow”
    • In Japan – “ Low price with Low quality”
    How Should Walt-mart Respond To Amazon’s Superior
    Performance In Recent Years

    • Amazon leader in online retail


    1. Low Prices, 2. quick delivery 3. Smooth customer experience
    • Amazon grew with massive distribution
    1. Network of physical distribution
    2. Unrivaled online infrastructure
    • Strategy taken by Wal-Mart
    1. CEO Marc Lore (Jet.com) become CEO of Wal-Mart ( longtime competitor with Amazon
    2. It allow users to place orders online and immediate pick-up by near by physical store
    The Central Idea Of Case Study

    • Wal-Mart
    “ Save Money – Live Better
    • Every Day Low Price Strategy
    • Change Perception in International Market of “ Low Price associating with Low Quality”
    • Wal-Mart should grow in Asian Countries on Small- Scale because countries like India and
    Pakistan has its Target Market.

    You might also like