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    Amazon Google Case

    Uploaded by

    Kaira Singh
    Amazon launched in 1998 and has since expanded from online retail into cloud computing services, smart home devices, and offline retail by acquiring Whole Foods. Google launched in 1998 as a search engine and has since expanded into advertising, webmail, video, and cloud computing services through acquisitions like YouTube and DoubleClick. Apple launched in 1976 and has evolved from hardware to digital services like iTunes, the App Store, and Siri. Facebook launched publicly in 2005 and generates revenue primarily from digital advertising through data collected from users on its site and acquired services like Instagram and WhatsApp. Design thinking is a problem-solving approach that takes a human-centered approach to discover unknown problems and generate solutions, unlike other approaches that assume a known

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    © All Rights Reserved
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    Amazon Google Case

    Uploaded by

    Kaira Singh
    60 views5 pages
    Amazon launched in 1998 and has since expanded from online retail into cloud computing services, smart home devices, and offline retail by acquiring Whole Foods. Google launched in 1998 as a search engine and has since expanded into advertising, webmail, video, and cloud computing services through acquisitions like YouTube and DoubleClick. Apple launched in 1976 and has evolved from hardware to digital services like iTunes, the App Store, and Siri. Facebook launched publicly in 2005 and generates revenue primarily from digital advertising through data collected from users on its site and acquired services like Instagram and WhatsApp. Design thinking is a problem-solving approach that takes a human-centered approach to discover unknown problems and generate solutions, unlike other approaches that assume a known

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    Amazon google case

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    Amazon launched in 1998 and has since expanded from online retail into cloud computing services, smart home devices, and offline retail by acquiring Whole Foods. Google launched in 1998 as a search engine and has since expanded into advertising, webmail, video, and cloud computing services through acquisitions like YouTube and DoubleClick. Apple launched in 1976 and has evolved from hardware to digital services like iTunes, the App Store, and Siri. Facebook launched publicly in 2005 and generates revenue primarily from digital advertising through data collected from users on its site and acquired services like Instagram and WhatsApp. Design thinking is a problem-solving approach that takes a human-centered approach to discover unknown problems and generate solutions, unlike other approaches that assume a known

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    60 views5 pages

    Amazon Google Case

    Uploaded by

    Kaira Singh
    Amazon launched in 1998 and has since expanded from online retail into cloud computing services, smart home devices, and offline retail by acquiring Whole Foods. Google launched in 1998 as a search engine and has since expanded into advertising, webmail, video, and cloud computing services through acquisitions like YouTube and DoubleClick. Apple launched in 1976 and has evolved from hardware to digital services like iTunes, the App Store, and Siri. Facebook launched publicly in 2005 and generates revenue primarily from digital advertising through data collected from users on its site and acquired services like Instagram and WhatsApp. Design thinking is a problem-solving approach that takes a human-centered approach to discover unknown problems and generate solutions, unlike other approaches that assume a known

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    Amazon

     Turned in a $5 million profit in December 2001, reversing six previous years of


    losses
     Amazon Prime launched in 2005 to create “membership club” had 100 million
    members globally by 2018 with global annual revenues of $178 billion
     Amazon Web Services launched in 2002 to offer cloud computing services to
    third party sellers Leveraged tools like collaborative filtering to retarget customers
    with Amazon’s ad
     Launched a range of smart speakers, Echo, and a voice activated digital assistant,
    Alexa
     Significant step into offline retailing when acquired Whole Foods market chain of
    natural grocery stores in 2017
    Google

     Launched in 1998, initially offered nothing but search and therefore no revenue
     Began to sell text advertising to advertisers in 2000, who wanted to reach
    consumers searching for particular keywords
     Introduced AdSense in June 2003 followed by launching free webmail service,
    Gmail
     Made very big content acquisition in October 2006, when it bought YouTube
     Made even costlier acquisition in April 2007 when in bought DoubleClick to
    improve ad-serving efficiency rather than scope2015 restructuring created
    Alphabet
     Provides seven services with over a billion users each: Android, Chrome, Gmail,
    Google Maps, Google Play, Search and YouTube
    Apple

     Founded in 1976, evolved from a hardware designer for the pre-internet age to
    world’s largest IT company by revenue
     iTunes software and complementary iPod music player launched in 2001, iPhone
    launched in 2007 and iPad in 2010
     Operated a chain of over 500 retail stores globally, often in prime locations
     Apple’s iOS held second place to Android, installed on 15.6% of phones in 2018
     Pioneered the market for voice-activated search on the phone with Siri
     Apple’s services comprised digital content, iCloud data storage fees, hardware
    service contracts, and Apple pay fees and products comprised Apple TV, Apple
    watch, etc.
    Facebook

     Available to general public since 2005, went public with its IPO in 2012
     Hours spent on Facebook peaked at 17.8% of all hours online in the US in 2017,
    but was down to 16.4% in 2018, offset by Facebook’s acquisition of Instagram
    and Whatsapp
     Facebook’s $41 billion revenue in 2017 came from advertising
     Offered an ad bidding and retargeting service, called Facebook Exchange which
    helped to place tracking cookies on browsers of their site visitors
     Mined detailed information reported by users on their postings as well as self-
    reported profiles
     Grew sales in display advertising sector from $2 billion in 2012 to $18 billion in
    2018
    Design Thinking is ‘not’ an old wine in a
    new bottle
     Design Thinking has emerged as a powerful approach to problem solving, adopting a human-centered
    manner
     Lean Thinking: Known Problem and Known Solution: straight forward situations where a problem is
    reasonably well understood and so are the solutions 
     Lateral Thinking: Known Problem and Unknown Solution-The entire   scheme of techniques on
    brainstorming largely falls under the ambit of known problems and unknown solutions
     Critical Thinking: Unknown Problem and Known Solution-The element of discovery is the identification of
    the constraint or the problem, and once it’s unearthed, the solution is to attack the bottleneck, one at a time
     Design Thinking:Unknown Problem and Unknown Solution- Design Thinking takes a more human-
    centered approach to discover the problem and generate ingenious solutions
     Design Thinking is a new way of looking at the problem space and exploring it little better before giving in
    to the urge of solving

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