Apple vs Samsung

Tariq Ali Bajwa (1770)

Mohsin Khan (1778)

Abdul Wahab (1780)

Jamshaid Akhter (1775)

Advisor: Ms. Mehak Munawar

Bachelors of Business and Accounting

Hajvery University (Euro Campus)

Session: 2019 to 2023

 Research Completion Certificate

It is a ascertained that the research work enclosed in this report entitled “Apple VS Samsung”
has been carried out and completed by Tariq Ali Bajwa, Mohsin Khan, Abdul Wahab and
Jamshed Akhtar under my supervision
____________ ______________
Date Supervisor (Mehak Munawar)
 Table of Contents
Chapter1: Introduction …………………………………………………………..4
1.1 statement of problems ………………………………………………………..4
1.2 Background …………………………………………………………………...4
1.2.1 iPhone upgrade program.…………………………………………….4
1.3 Aims and Objective ……………………………………………………5
1.4 Competitor ……………….…………………………………………..6
Chapter2: Swot Analysis …………………………………………………………8
2.1 Strength of apple ………....…………………………………………………...8
2.2 Weakness of apple ………............…………………………………………….8
Chapter3: IPhone facts and statics ….…………………………………………...9
Chapter4: Sales ……......………………………………………………………….10
Chapter5: Research methodology ………..……………………………………...14
Chapter6: conclusion ……......……………………………………………………15
Chapter: 1
Introduction
Our Research is on cell phone companies. A mobile is a device that can access to
cellular radio system so it can be used over a wide area without a physical connection
to a network. So we selected two giant from the world that are Apple and Samsung. So
we research on Apple and take Samsung as a competitor.
Statement of problems
Apple phones are so expensive. But they do not fulfil all the needs of their customers.
They do not provide all the features on this price tag as like other companies provide
like Samsung. Apple is enclosed in his circle customers cannot share apps with any
android phone. On the other hand, Samsung user can share anything with other
phones.
Background
Apple was founded in April 1976 by Steve Wozniak, then 26 years old, and Steve jobs,
21, both college dropouts. Their partnership began several years earlier when Wozniak,
a talented, self-taught electronics engineer, began building boxes that allowed him to
make long-distance phone calls for free. The iPhone is line of smart phones design and
marketed by apple.inc. All generations of the iPhone use apple’s ios mobile operating
system software. The first generation iPhone was released on June 29.2007 and new
hardware iterations with new ios releases have been released since. Apple has released
twelve generations of iPhone models each accompanied by one of the twelve major
releases of the ios operating system. The first generation iPhone was a gsm phone and
established design precedents such as a button placement that has persisted throughout
all releases and a screen size maintained for the next four iterations.
iPhone upgrade program
The iPhone Upgrade Program is a 24-month program designed for consumers to be able to get the latest iPhone every year, without paying the
whole price up-front. The program consists of "low monthly payments", where consumers will gradually pay for the iPhone they have over a
24-month period, with an opportunity to switch (upgrade) to the new iPhone after 12 months of payment have passed. Once 12 months have
passed, consumers can trade their current iPhone with a new one, and the payments are transferred from the old device to the new device, and
the program "restarts" with a new 24-month period.
 
Aims and Objective
Aims
To fulfil customers need
To be the biggest brand
Get good reviews from the customers
Make their phone more advanced
Make their phone more reliable
Make their phone more stylish
To be the best seller company in the world
To make the strongest phone in the world
To improve their processors
To improve their sensitivity
Objectives
To expand their sales to customers
To make their company more profitable in the world
To be the dominant high-tech brand in the whole world
To be developing new products in the phone market
Apple want be the best renowned phone and somehow they achieved their goals
Apple iPhone sales have gone up by 142% and still rising with new customers buying everyday
Apple want to be a status symbol in the society and somehow they achieved this
They create products for their target market
Apple want to make loyal customers which have fully trust on their products
Expand nationwide chain of Apple stores globally
Competitor: Samsung is the biggest competitor of apple.
Samsung was founded as a grocery trading store on March 1,
1938, by Lee Byung-Chul. He started his business in Taegu, Korea,
trading noodles and other goods produced in and around the city
and exporting them to China and its provinces. Samsung first
entered the electronics industry in 1969 with several electronics-
focused divisions—their first products were black-and-
white television. During the 1970s the company began to export
home electronics products overseas. At that time Samsung was
already a major manufacturer in Korea, and it had acquired a 50
percent stake in Korea Semiconductor. The 2000s witnessed the
birth of Samsung’s Galaxy smart phone series, which quickly not
only became the company’s most-praised product but also
frequently topped annual lists of the best-selling smartphones in the
world. Since 2006, the company has been the top-selling global
manufacturer of televisions. Beginning in 2010, the Galaxy series
expanded to tablet computers with the introduction of the Galaxy
Tab.
 Chapter: 2
Swot Analysis
1. Strengths of Apple 1. Weakness of Apple
   

 Brand equity: Apple is one of the tope’s companies  High Price: With such brand equity you are
of the world for its brand equity. From the days of bound to target the A grade segment itself. But
computers. Apple is known to be a brand with even then, the apple iPhone is costlier as
promise. compared to Samsung phone which offer similar
 Tag of innovation: Besides the brand equity the features.
tag of in novation has always bees applied to  No Variety: Apple iPhone design is very consistent
apple. From iPod to iPhone and iPad. Apple has which is a plus point. But at the same time there is
been responsible for many tech revolutions. a large population which continuously charges
 Consumer Loyalty: An Apple loyal consumer will phones. They do not get the variety that they
proudly proclaim in front of the whole word that expect from apple iPhone. This can be a reason
he is an Apple guy. The brand loyalty of apple that consumer switch to another brand.
iPhone can be compared with the Samsung brand  No Steve Jobs anymore: Many of apple followers
loyalists. Just like the Asian are known to be loyal were staunch Steve jobs fan. And with no Steve
with Samsung. jobs anymore apple has lost some of his charisma.
Chapter 3:
IPhone Facts and Statistics
81% of ios users use the latest software version versus 6% of android users: As of May 2018, 81% of
ios devices actively in use have a version of ios further 14% of devices run on ios 10 and 5%run a version
of ios earlier 10. In contrast less than 6% of smartphones and tablets on Google’s mobile operating
system android use Oreo the latest version.
Apple paid $26.5 billion to ios developers last year: Apple’s app stores the official marketplace for
mobile apps continues to flourish. Apple reported paying app developers $26.5 billion dollars in all of
2017 which is a 30% increase over 2016. A few other apple statistics about the app store:
Apple takes a 30% cut of software sold through the app store (notably except subscription from apps like
Spotify and Hulu).
On January 1, 2018 the app store generated $300 million in purchases.
500,000,000+ people visit the app store weekly.
Apple has paid developers $86 billion+ cumulatively since July 2008
The app store officially launched July 10, 2008 with 552 apps available for free download or purchase.
Apple podcast hit 50 billion-episode downloads and streams: As of march 2018 apple podcast hit a
new benchmark 50 billion podcast episode downloads and stream for context in 2017 apple customers
streamed and downloads 13.7 billion podcast meaning podcast listening essentially tripled in one year.
Apple is one of the highest selling watch makers in the world: Apple sold an estimated 8 million smart
watches in the last quarter of 2017 alone. Comparing that number to publicly released data from the swiss
watch industry estimates suggest that apple sold more watches than the entire swiss watch industry
combined. Tim cook apple’s CEO announced earlier this year that it was the company’s best quarter for
the apple watch with over 50% growth in revenue and units for the fourth quarter in a row.
Chapter 4:
Sales
We are searching on the sales of iPhone for this purpose we selected the 5-year period starting from 2015
to 2019.
• In 2015: Apple announce the total sales in 2015 is $51.5B (Billion). And the iPhone total sales $48M
(Million). Apple officially posted its earnings results with $51.5 billion in revenue and $11.1 billion in
profit from the July to September. Apple might release two new iPhone models in 2015. The first one is 6s
and the second one model is 6s plus. These mobiles are already release in 2014 but this time apple
company upgrade over mobiles and models. And then again launch these two iPhones with better
features.

Sales
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• In 2016: Apple announce the total sales in 2016 is $46.9 (Billion). And the iPhone total sale
45.51 (Million). The company posted revenue of $46.9 billion and net income of $9 billion. In
2016, Apple release the iPhone 7 and iPhone 7 Plus. Apple add different features and improve
system. Apple add water resistance and improve graphics etc.

Sales
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• In 2017: Apple announce the total sales in 2017 is $52.6B (Billion). And the iPhone
total sales $46.89M (Million).  The Company posted revenue of $52.6 billion, an
increase of 12 percent from the year-ago quarter, and quarterly earnings per diluted
share of $2.07, up 24 percent. Apple might release two new iPhone models in 2017. The
first one is 8and the second one model is 8 plus.

Sales
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• In 2018: Apple announce the total sales in 2018 is $265.6B (Billion). And the iPhone
total sales $46.89M (Million). Apple officially posted its earnings results with $265.6B
billion in revenue and $62.9 billion in profit from the July to September. Apple might
release two new iPhone models in 2018. The first one is Xs and the second one model is
Xs Max.

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• In 2019: IPhone Announce the estimated sales in 2019 is $245 billion worldwide.
When we check the company records, we see the apple sales in this year is decreases. A
company record, through the number is up only 1% compared with last five years. The
total sale of iPhone in 2019 is 53.8 billion. Apple company launch 3 new phones. The
first one is iPhone 11, the second one is iPhone 11 pro and the last one is 11 pro Max.

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Chapter: 5
Research methodology
1. Research procedure:
 We take data from different websites
 We take feedback from Hajvery university
 Our targeted customers are students
 Our targeted customers are between the age of 18 to 30
 We use Microsoft word for typing
1. limitations:
 We cannot get data that we need
 Company not show their sales
 Company not allow us to research on their company
 To make graph is very difficult
 Customers are not giving feedback
 Collect a statically data is very difficult
1. Purpose of research:
 To make a research report on apple
 To get more knowledge about apple
 To find which brand is better

1. Research questions:

 What is the topic of your research?

 What are the aim and objectives of apple?
 What is the swot analysis of apple?
 What are the facts and figure of apple?
 Talk about the sales of apple for five years period?
 What limitation did you face during your research?
 What is the purpose of your research?
Chapter: 6
Conclusion

 In closing, our team has presented our findings relating to the Apple vs. Samsung case
and how it evidences the flaws and strengths of companies. We identified several
problems of companies within the organization. But we find that people those are using
apple are very satisfied with their phones. Because apple is a status symbol. But on the
other had people who are using Samsung they are not satisfied with their phones.
Because Samsung phones are very weak it can easily break. But by the statics Samsung
is a very stronger brand then iPhone. As we said iPhone customers are satisfied by their
phones. So we conclude that both companies have a different place in the market.