Chapter 9 - Aggregrate Demand and Supply

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Eco 200 – Principles of

Macroeconomics

Chapter 9: Macroeconomic
Equilibrium (AD/AS)
Aggregate demand and supply
 Aggregate demand – a relationship
between the price level and the
equilibrium quantity of real GDP
demanded.
 Aggregate supply – a relationship
between the price level and the
equilibrium quantity of real GDP
supplied.
Macroeconomic equilibrium
Demand-pull inflation
 Demand-pull inflation is caused by an
increase in AD
Business cycle expansion
 As AD rises, output rises, and unemployment
falls
Business cycle contraction
 As AD falls, output falls and unemployment
rises
Cost-push inflation
 Cost-push inflation is caused by a reduction in
AS.
Stagflation
 Rising prices and falling output
Aggregate demand
 Aggregate demand (AD) consists of spending
on GDP by:
 consumers (C)
 firms (I)
 the government (G), and
 the foreign sector (X)
 Anything that increases C, I, G, or X at a
given price level results in an increase in AD.
Factors affecting Consumption
 Income
 Wealth
 Expected future income and wealth
 Demographics
 Taxes
Factors affecting Investment
 Interest rate
 Technology
 Cost of capital goods
 Capacity utilization
Government spending
 Determined by government authorities
Factors affecting net exports
 Foreign and domestic income
 Foreign and domestic price levels
 Exchange rates
 Government policy (tariffs, trade
restrictions, etc.)
Aggregate expenditures
 AE = C+I+G+X
 AE is affected by any factor that
changes C, I, G, or X.
Aggregate demand
 Note that AD curve is not the same as
the demand curve for a particular good
 negative slope is NOT the result of income
and substitution effects
 Why is it downward sloping?
 Wealth effect
 Interest rate
 International trade effect
Wealth effect
 As the price level rises:
 the real value of dollar-denominated assets
decline (real wealth declines)
 this decline in wealth results in a reduction
in consumption spending
 This affect is also called the real-
balance effect (or Pigou effect)
Interest-rate effect
 As the price level rises:
 Individuals must hold more money to pay for
transactions
 To acquire more money, households sell bonds,
and other financial assets.
 As more bonds are sold, the price of bonds declines
 A decline in bond prices results in a higher rate of
return (interest rate) on bonds and other financial
assets
 A higher interest rate results in a reduction in
investment and consumption spending
International trade effect
 As the domestic price level rises:
 Imports become relatively cheaper,
 Exports become relatively more expensive
 Exports decline, imports rise, and net
exports decline
Combined price-level effects
 As the price level rises, AE falls due to
the combined wealth, interest-rate, and
international trade effects
Nonprice determinants of AD
 Anything that changes C, I, G, or X at a
given price level will cause the AD curve
to shift
 Effects of:
 Expectations (consumer and investor
confidence)
 Foreign income and price levels
 Government policy
Aggregate supply
 Price-level effects
 Assumption: Resource prices adjust more
slowly than output prices
 As price level rises, production becomes
more profitable and the quantity of output
supplied rises.
Aggregate supply
Short-run Aggregate Supply
Long-run Aggregate Supply

Resource and output prices


are assumed to be flexible in
the long run. Output =
potential real GDP.
Changes in Short-Run AS
 Resource prices
 Technology
 Expectations
Changes in Long-Run AS
 Changes in the quantity and/or quality
of resources
 Technology
Macroeconomic equilibrium
Short-run effect of an increase
in AD
Long-run adjustment process

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