What Is Big Data ?: University Year: 2019 - 2020

What is Big
Data ?
Prepared by Samar Jelassi and Sirine Sinigar
University year : 2019 — 2020

Content
01 Introduction
02 What is Big Data
03 Why Big Data

04 Tools used in Big Data
05 Application of Big Data

06 Future of Big Data
07 Conclution
1
Introduction
Big Data
May well be the Next Big Thing in the
IT world.
Big Data
Burst upon the scene in the first decade of
the 21st century.
The first organizations to embrace it

were online and startup firms like
Google, and Facebook were built
around big data from the beginning.
Like many new information

technologies, big data can bring
about dramatic cost reductions,
2
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IG DATA
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What is it ? 010011010010000101010
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Big Data 0010110101101101101001
is similar to
• The basic idea behind the phrase ‘Big Data’ is
Small Data,
but bigger in size that everything we do is increasingly leaving a
digital trace (or data), which we (and others)
can use and analyse.
• Big Data therefore refers to our ability to

make use of the ever-increasing volumes of
data. BIG DATA
3
From the dawn of
civilization until 2003,
humankind generated
five exabytes of data.
Now we produce five
exabytes every two
days...and the pace is
accelerating.
Eric Schmidt
Executive Chairman, Google
3
Let’s try again…
4
5
Three Characteristics of Big Data V3s
Volume
Data quantity Velocity
Data Speed
Variety
Data Types
6
1st Character of
Big Data Volume
• Today, Facebook ingests 500 terabytes of new data
every day.
• The smart phones, the data they create and consume;

sensors embedded into everyday objects will soon
Volume result in billions of new, constantly-updated data feeds

containing environmental, location, and other
information, including video.
7
2nd Character of
Big Data Velocity
• high-frequency stock trading algorithms reflect market
changes within microseconds.
• machine to machine processes exchange data between

billions of devices.
Velocity • on-line gaming systems support millions of concurrent

users, each producing multiple inputs per second.
8
3rd Character of
Big Data Variety
• Traditional database systems were designed to address
smaller volumes of structured data, fewer updates or a
predictable, consistent data structure.
Variety • Big Data analysis includes different types of data like ,

3D data, audio and video.
9
Why Big Data ?
• Facebook generates 10TB

daily
• Twitter generates 7TB of data
Daily
• IBM claims 90% of today’s
stored data was generated in
just the last two years.
11
Types of tools used in Big-Data
Where processing is hosted?
Distributed Servers / Cloud (e.g. Amazon
EC2) Where data is stored?
Distributed Storage (e.g. Amazon S3)
What is the programming model?

Distributed Processing (e.g.
MapReduce)
How data is stored & indexed?
High-performance schema-free databases
(e.g. MongoDB)
What operations are
performed on data?
Analytic / Semantic Processing
12
Application Of Big Data analytics
Smarter Healthcare Traffic Control Multi-channel sales Trading Analytics
Homeland Security Manufacturing Telecom Search Quality
13
Future of Big Data
$15 billion on software firms only specializing in data management and

analytics.
This industry on its own is worth more than $100 billion

and growing at almost 10% a year which is roughly twice
as fast as the software business as a whole.
In February 2012, the open source analyst firm Wikibon

released the first market forecast for Big Data , listing $5.1B
revenue in 2012 with growth to $53.4B in 2017
The McKinsey Global Institute estimates that data volume is

growing 40% per year, and will grow 44x between 2009 and 14
References
Website Website
Slideshare.com wikipedia.com
Website Book
computereducation.org Big Data by Viktor

Mayer-Schonberger
15
Thank You.
16

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What is Big

University year : 2019 — 2020

03 Why Big Data

05 Application of Big Data

The first organizations to embrace it

Like many new information

• Big Data therefore refers to our ability to

• The smart phones, the data they create and consume;

Volume result in billions of new, constantly-updated data feeds

• machine to machine processes exchange data between

Velocity • on-line gaming systems support millions of concurrent

Variety • Big Data analysis includes different types of data like ,

• Facebook generates 10TB

What is the programming model?

Smarter Healthcare Traffic Control Multi-channel sales Trading Analytics

Homeland Security Manufacturing Telecom Search Quality

$15 billion on software firms only specializing in data management and

This industry on its own is worth more than $100 billion

In February 2012, the open source analyst firm Wikibon

The McKinsey Global Institute estimates that data volume is

computereducation.org Big Data by Viktor

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