Scribd Logo
Upload

Welcome to Scribd!

  • 64 views

    Tesla Motors Investor Presentation: Jeff Evanson

    Uploaded by

    Aymen Chkir
    Tesla Motors presented its investor presentation in January 2014. The presentation highlighted Tesla's goal of driving the world's transition to electric mobility by bringing affordable electric vehicles to more consumers. It discussed Tesla's corporate overview, solid foundation for future success, comprehensive capabilities across its value chain, and roadmap for expanding vehicle offerings and production capacity. The presentation emphasized Tesla's culture as its greatest asset and discussed its proven success with the Model S, as well as future plans for the Model X and a third generation electric vehicle.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Tesla Motors Investor Presentation: Jeff Evanson

    Uploaded by

    Aymen Chkir
    64 views33 pages
    Tesla Motors presented its investor presentation in January 2014. The presentation highlighted Tesla's goal of driving the world's transition to electric mobility by bringing affordable electric vehicles to more consumers. It discussed Tesla's corporate overview, solid foundation for future success, comprehensive capabilities across its value chain, and roadmap for expanding vehicle offerings and production capacity. The presentation emphasized Tesla's culture as its greatest asset and discussed its proven success with the Model S, as well as future plans for the Model X and a third generation electric vehicle.

    Original Title

    Technologie

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Tesla Motors presented its investor presentation in January 2014. The presentation highlighted Tesla's goal of driving the world's transition to electric mobility by bringing affordable electric vehicles to more consumers. It discussed Tesla's corporate overview, solid foundation for future success, comprehensive capabilities across its value chain, and roadmap for expanding vehicle offerings and production capacity. The presentation emphasized Tesla's culture as its greatest asset and discussed its proven success with the Model S, as well as future plans for the Model X and a third generation electric vehicle.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    64 views33 pages

    Tesla Motors Investor Presentation: Jeff Evanson

    Uploaded by

    Aymen Chkir
    Tesla Motors presented its investor presentation in January 2014. The presentation highlighted Tesla's goal of driving the world's transition to electric mobility by bringing affordable electric vehicles to more consumers. It discussed Tesla's corporate overview, solid foundation for future success, comprehensive capabilities across its value chain, and roadmap for expanding vehicle offerings and production capacity. The presentation emphasized Tesla's culture as its greatest asset and discussed its proven success with the Model S, as well as future plans for the Model X and a third generation electric vehicle.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 33

    Tesla Motors Investor Presentation

    January 2014

    Jeff Evanson
    VP Investor Relations
    Safe Harbor Statement

    Certain statements in this presentation, including statements relating to Model S demand,


    market share and gross margin; future manufacturing expansion, future store, service
    center and Supercharger network opening and expansion plans; and statements regarding
    future vehicles such as Model X and Gen III are “forward-looking statements” that are
    subject to risks and uncertainties. These forward-looking statements are based on
    management’s current expectations, and as a result of certain risks and uncertainties,
    actual results may differ materially from those projected.

    The following important factors, without limitation, could cause actual results to differ
    materially from those in the forward-looking statements: delays in the ramping of production
    capacity and delivery of Model S, including the ability of suppliers to supply parts at desired
    quality levels and quantities; market acceptance of electric vehicles in general and new Tesla
    vehicle models, specifically Model S, Model X and Gen III; Tesla’s ability to control the costs
    associated with our business; Tesla’s ability to establish, maintain and strengthen the Tesla
    brand; Tesla’s ability to execute on its retail strategy and for new store, service center and
    Supercharger openings; potential difficulties in finding suitable Tesla store, service center and
    Supercharger sites as well as the risks and uncertainties identified under the section
    captioned “Risk Factors” in our quarterly report on Form 10-Q filed with the SEC on
    November 8, 2013. Except as required by law, Tesla disclaims any obligation to update
    information contained in these forward-looking statements.
    Introduction
    “Our goal when we created Tesla a decade ago was the same as it
    is today: to drive the world’s transition to electric mobility by bringing
    a full range of increasingly affordable electric cars to market.”
    -Elon Musk | CEO
    Corporate Overview
    Founded: 2003
    Employees: ≈6,000
    Retail Locations: 100+
    Tesla 190
    Electric Miles millio
    Driven: n

    Headquarters Tesla Factory Tesla Assembly Design / Advanced Eng.


    Palo Alto, California Fremont, California Tilburg, Netherlands Hawthorne, California
    Solid Foundation
    For Future Success
    Brand

    Partnerships

    IP Leadership

    Financial

    Management
    Comprehensive Capabilities
    Direct feedback loop accelerates development

    Design Engineering Mfg Stores Service Charging

    Value Chain Customers


    Tesla Culture
    Our Greatest Asset Move Fast
    Do the
    Impossible
    Constantly
    Innovate
    Reason from “First Principles”
    Think Like Owners
    We are ALL IN
    Roadmap
    Culture Drives Success
    Proven by Model S

    1. Streamlined
    Development
    • Developed
    in ≈2 years
    • Cost to
    market ≈$650 million

    2. Better
    vehicles
    • “The best
    car we have ever tested”
    Consumer Reports
    3. Superior
    Economics
    • Profitable
    on low volume
    Leading F-Segment Vehicles
    US Units Sold YTD thru Q3’13

    16,000

    14,000

    12,000

    10,000

    8,000

    6,000

    4,000

    2,000

    - Tesla Model S MB S-Class BMW 7-Series Lexus LS BMW 6-Series Audi A7 Porsche
    Panamera
    Invest to Grow
    Vehicles, Production, Customer Support

    Vehicles

    Production

    Customer Support
    Strong Growth Potential
    Tesla 2013 Market Share

    2-3% of the U.S. premium auto market


    (with minimal penetration)

    ≈ 1% of the global premium auto market

    ≈ 0.02% share of the global auto market

    T
    Expand Production
    Supply Chain & Capacity

    Suppliers

    Production Capacity
    Customer Support
    Stores & Service

    55 retail outlets in North America


    24 in Europe
    4 in Asia

    More stores & service centers


    coming
    Customer Support
    Supercharging

    Today 2015

    Free long distance driving, forever


    Vehicle
    s
    Units

    Time
    Tesla Product Strategy
    Better Driving at a Lower Price
    $$

    $$$

    $$$$
    Units

    3rd Generation

    2nd Generation

    1st Generation

    Time
    0 - 60mph: 3.7 seconds • EPA Driving Range: 244 miles • Base Price: $109,000
    Model S - Most Awarded Car of 2013
    Your Only Car
    Most Capable & Convenient

    Over 80% of Tesla owners use Model S as their primary vehicle


    Model X
    A New Vehicle Category

    Functionality, style & performance


    Dual motor AWD
    Starts production late 2014
    Gen 3
    Next Vehicle Platform Targets

    D-segment sedan
    Available in ≈3 years

    Base price $30-35K

    Tesla performance & range


    Category-leading gross margin
    Corporate Capabilities
    Design
    Inspired by the endurance athlete
    Blend of aerodynamics and beautiful design
    Incredible interior utility and cargo space
    Details: Door Handles, Charge Port, Key,
    Panoramic Roof
    Vehicle Engineering

    Entirely in-house team


    All aluminum chassis construction (Extrusions, stampings, and castings)
    Lightweight, low center of gravity & high torsional rigidity
    5-star NHTSA rating
    Powertrain Engineering
    Integration Value: A system that is greater than the sum of its parts

    Small Cells Battery Inverter Motor Gear Box


    Software Engineering

    Advanced software
    Core focus and Tesla DNA
    - Battery Management
    - Motor Control
    - Diagnostics
    - Touchscreen
    - Traction and Stability Control
    Customizable and upgradable
    Powertrain Manufacturing
    Highly scalable
    Superior cost dynamics
    Trade secret
    methodologies

    Vehicle Manufacturing
    Efficient
    Multi-platform
    Superior ECO throughput
    Reinventing Sales
    Distribution & Marketing Combined

    Superior customer experience


    Streamlined purchase
    process Direct relationship
    Capture retail mark-up
    More efficient

    Santa Monica Store


    Reinventing Service
    Best Service is No Service

    Valet Loaner Service

    No Scheduled Maintenance Ranger Remote Service


    Questions?

    You might also like