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    Blog

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    Firdous Niyaz
    Blogs have become a popular way for individuals and companies to share information online. The number of blogs and blog readers has increased dramatically in recent years. Blog advertising allows companies to promote their products and services through banners, text links, videos, and other ads placed on popular blogs. Blog owners make money from advertising by charging fees or using platforms like Google AdSense. Recommendations and reviews from trusted bloggers can significantly boost sales for the products and services they endorse due to their readership trusting the opinions of expert reviewers. Effective blog marketing involves using a company blog to share helpful content about products and services with readers in order to build trust and credibility over time and potentially convert readers into customers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Blog

    Uploaded by

    Firdous Niyaz
    17 views8 pages
    Blogs have become a popular way for individuals and companies to share information online. The number of blogs and blog readers has increased dramatically in recent years. Blog advertising allows companies to promote their products and services through banners, text links, videos, and other ads placed on popular blogs. Blog owners make money from advertising by charging fees or using platforms like Google AdSense. Recommendations and reviews from trusted bloggers can significantly boost sales for the products and services they endorse due to their readership trusting the opinions of expert reviewers. Effective blog marketing involves using a company blog to share helpful content about products and services with readers in order to build trust and credibility over time and potentially convert readers into customers.

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    blog

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    Blogs have become a popular way for individuals and companies to share information online. The number of blogs and blog readers has increased dramatically in recent years. Blog advertising allows companies to promote their products and services through banners, text links, videos, and other ads placed on popular blogs. Blog owners make money from advertising by charging fees or using platforms like Google AdSense. Recommendations and reviews from trusted bloggers can significantly boost sales for the products and services they endorse due to their readership trusting the opinions of expert reviewers. Effective blog marketing involves using a company blog to share helpful content about products and services with readers in order to build trust and credibility over time and potentially convert readers into customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views8 pages

    Blog

    Uploaded by

    Firdous Niyaz
    Blogs have become a popular way for individuals and companies to share information online. The number of blogs and blog readers has increased dramatically in recent years. Blog advertising allows companies to promote their products and services through banners, text links, videos, and other ads placed on popular blogs. Blog owners make money from advertising by charging fees or using platforms like Google AdSense. Recommendations and reviews from trusted bloggers can significantly boost sales for the products and services they endorse due to their readership trusting the opinions of expert reviewers. Effective blog marketing involves using a company blog to share helpful content about products and services with readers in order to build trust and credibility over time and potentially convert readers into customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    BLOG MARKETING

    Understanding Blog

    A weblog is a journal that is


    maintained by a blogger and
    contains information that is instantly
    published to their blog website.
    Blogging is a very popular activity.

    The number of online users creating


    and maintaining blogs has increased
    dramatically over the past year.

    The number Internet users who read


    these blogs has also shot up, with
    some blogs boasting thousands,
    even millions of daily dedicated
    readers.
    Blog Advertising

    Ads on blogs can be in the form of banners, text links, streaming video,
    audio clips, flash animation and even plain text. Most blog-based
    advertising involves payment in some way or the other to the blog owner.
    Owners of popular blogs will typically capitalize on their readership
    numbers via a combination of ad formats and Google AdSense ads.
    Recommendations & Reviews

    A nod from a trusted blogger can result in considerably higher sales for
    the recipient. Trusted figures in industry, popular product reviewers and
    critics often maintain blogs where they provide information about their
    experiences with some products and services. Readers tend to trust
    these reviewers and critics more as they are often unbiased
    Blog Marketing

    Blog marketing is any process that publicizes or advertises


    a website, business, brand or service via the medium of
    blogs.

    We know that blog is a very effective tool for marketing and sales. It is a
    quick, transparent, and authentic platform for sharing information about
    your company.

    Readers can ask questions, seek clarifications, and carefully weigh your
    message/offerings before talking business. Thus, in the era of content
    marketing, the significance of a blog cannot be overemphasized.
    This is how it works
    1. Building the blog

    •Blog post is written to share key


    features and benefits related to a
    product/ service that your
    company offers. You can also
    share insights about the business
    and present case studies, success
    stories, and video testimonials
    etc.

    •Once the prospect is convinced,


    he or she can browse directly to
    the relevant product page on your
    website and learn more about
    your offering.
    This is how it works

    2. Communicating with the


    consumers

    3. Establishing a credible
    source of information

    4. Seeking feedback
    NAME: Firdous
    Niyaz
    Roll No.: 03
    Class: TYBMM
    Topic: Blog
    Advertising
    Thank You!

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