HYUNDAI Supply Chain Management

Miral Patel (119060)
Introduction
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai
Motor Company (HMC). HMIL is the second largest car manufacturer and the
number one car exporter since inception in India. It currently has nine car
models across segments – SANTRO, GRAND i10, GRAND i10 NIOS, ELITE i20,
AURA, XCENT, VERNA, ELANTRA, VENUE, CRETA, TUCSON and KONA Electric.
HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai
boasts advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to
around 88 countries across Africa, Middle East, Latin America, Australia and
Asia Pacific. To support its growth and expansion plans, HMIL currently has
493 dealers and more than 1,309 service points across India. In its
commitment to provide customers with cutting-edge global technology,
Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The
R&D center endeavors to be a center of excellence in automobile
engineering.
Outlet Design
State wise Depot and Retail Outlet
Hyundai has a wide-spread network of car showrooms spread throughout the country.
There are approximately 1013 Hyundai car dealers operating in India as of Dec
2020. Hyundai car showrooms in India are spread across 33 states and 514 cities and
include well established as well as new Hyundai car dealers.
STATES OUTLETS
ANDAMAN & NICOBAR 1
ISLANDS
ANDHRA PRADESH 42
ARUNACHAL PRADESH 2
ASSAM 34
BIHAR 30
CHANDIGARH 4
CHATTISGARH 18
DADRA NAGAR HAVELI 1
GOA 5
GUJARAT 76
HARYANA 63
HIMACHAL PRADESH 20
JAMMU & KASHMIR 17
JHARKHAND 21 TELANGANA 38
KARNATAKA 56 TRIPURA 2
KERALA 89 UTTAR 84
PRADESH
MADYA 47 UTTARAKHAND 16
PRADESH
MAHARASTRA 88 WEST BENGAL 23
MANIPUR 1
MEGHALAYA 6 TOTAL 1013
MIZORAM 1
NAGALAND 2
NEW DELHI 21
ODISHA 23
PUNJAB 49
RAJASTHAN 55
SIKKIM 1
TAMIL NADU 55
Processing Facility owned or Hire
HMIL has two manufacturing plants in Irungattukottai and Sriperumbudur in Tamil Nadu.
HMIL's manufacturing plant near Chennai claims to have the most advanced production,
quality and testing capabilities in the country.
The manufacturing plant is spread across a total area of 535 acres and is equipped with
over 590 generation 4 Robots, Quality and Testing capabilities along flexible engine
plants to cater for India as well as global Market.
To cater to rising demand, HMIL commissioned its second plant in February 2008, which
produces an additional 300,000 units per annum, raising HMIL's total production capacity
to 600,000 units per annum. Current Production Capacity efficiency, has led to rolling out
cars in 31 seconds, with these two plants in Irungattukottai , Sriperumbudur increased to
7,40,000 cars per year.
Distribution Channel
Hyundai Motors India Limited is the largest exporter and the second largest
manufacturer in India It currently has nine car models across segments HMILs fully
integrated state of the art manufacturing plant near Chennai has advance production
& quality and testing capabilites HMIL forms a critical part o" HMILs global export hub.
It currently exports to around 85 countries across Africa & Middle East & Latin America
& Australia and the Asia pacific HMIL has been India’s number one exporter.
Hyundai has a single level of distribution with cars being manufactured and assembled
at the plant in Chennai with a huge dealer network around the country& the cars are
distributed directly from the plant to the dealer directly with no middlemen involved
in the channel structure
Distribution Channel
FACTORY/PLANT
DEALERS
CUSTOMER
The Hyundai Motors Plant is located in -Chennai from where after
the dealer request his order through the order request form. The
order is routed through the regional office to the plant over the
company’s ERP system Once the allotted car is rolled out it is stored
in the car lot which has designated areas for each area
Till, very recently the -company had their self-owned and managed
Retail Showroom Though it is the responsibility of the company to
deliver the cars to the dealers stockyard if the dealer requires an
order at urgent 0asis& then the dealer sends authorised person to
collect the -cars from the Inland Depot/Station. A pre- delivery
inspection is being carried out being taking the car. If there is any
discrepancy or problem in the product it can be return back
There are two different ways a car is shipped to its required
destination
Trucks/Trailer
The cars are transported from the factory to the dealer stockyards
through trucks and trailers
Trains
The cars are shipped through trains under the RAKE system from the
plant/factory to the Inland depots and stations at the respective
cities and from there to the stockyards of the dealers The company
has constructed a railway terminal within its factory premises where
all the cars required for the key markets are loaded onto a separate
train made possible by a contract with Indian Railways.
The logic behind this system is that for the key markets the volume
of cars required are more than other markets hence it will lead to a
shortage of trucks for other market. Also the cost is more viable
through such means for such large volume over long distance. The
company pays for all the transportation costs of the cars.
Market Share
NO COMPANY Market Share % (Aug – 20)
1 Maruti Suzuki 51.3
2 Hyundai 19.55
3 Tata 7.93
4 Mahindra 5.82
5 Kia 4.63
6 Renault 3.44
7 Honda 3.20
8 Toyota 2.37
9 Ford 2.02
10 MG 1.22
11 VW 0.63
12 Skoda 0.43
13 Nissan 0.34
14 Jeep 0.20
THANK YOU

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Miral Patel (119060)

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