Export Promotion: BY:-Anuj Aggarwal

EXPORT PROMOTION
BY:-
ANUJ AGGARWAL
THE CONCEPT OF EXPORT PROMOTION
All national governments have established institutional

set-ups to support export activities.
The major objective of export promotion programmes is

to create awareness about exports and make people
understand that it is one of the most crucial instruments of
growth and market expansion.
A non-exporter needs to be motivated by making him or

her aware of the international marketing opportunities.
The functions of export promotion programmes are:
 To create awareness about exporting as an instrument of

growth and market expansion.
 To reduce and remove barriers of exporting,
 To create promotional incentives.
 To provide various forms of assistance to potential and
actual exporters.
ROLE OF EXPORT PROMOTION
INSTITUTIONS
 The export promotion organizations(EPOs) are meant to

assist an international marketing manager to identify
overseas market opportunities, product and packaging
requirements, the pricing patterns, identifying marketing
opportunities.
INSTITUTIONAL SET-UP FOR EXPORT
PROMOTION IN INDIA
In order to provide guidance and assistance to an exporter, the
Government of India has setup several institutions. The institutional
set-up for export promotion in India can be divided into six different
tires:
1. Department of commerce
2. Advisory Bodies
3. Commodity Organizations
4. Service Organizations
5. Government Trading Organizations
6. State Export Promotion Agencies
Department of Commerce:-
It is the primary government agency responsible for
evolving and directing foreign trade policy and
programmes , maintaining commercial relations with
other countries, supervising state trading, initiating
various trade promotion measures, and developing and
regulating export-oriented industries.
Advisory Bodies:
The advisory bodies provide an effective mechanism to
maintain continuous dialogue with trade and industry
and increased coordination among various departments
and ministries concerned with export promotion.
Export Promotion Board:
In order to effect greater co-ordination among ministers
involved in exports, Export Promotion Board was setup.
It works under the chairmanship of the Cabinet
Secretary and provides policy and infrastructural
support to the exporters.
COMMODITY ORGANIZATIONS
There are various commodity organizations, such as,
 Export promotion councils

 Commodity boards
 Autonomous bodies
These organizations look at sector-specific exports.

Export promotion councils :
Export promotion councils are non-profit organizations.
They are provided financial assistance by the central
government.
At present there are 20 export promotion councils. Their
basic objective is to promote and develop exports in the
country.
The main role of the EPCs is to project India as a reliable
supplier of high quality goods and services in the
international market.
Each council is responsible for the promotion of a particular
group of products, projects and services.
Functions :
 To provide commercially useful information and
assistance.
 To offer professional advice to the members.
 To organize visits to abroad to the members.
 To organize participation in trade fairs, exhibitions.
 To promote interaction between the exporting

community and government.
Commodity boards:
In order to look after the issues related to production, marketing and

development of commodities. The commodities which follows,
 Tea board
 Coffee board
 Coir board
 Central silk board
 All India handlooms and handicraft board
 Rubber board
 Cardamom board
 Tobacco board
 Spices board
Functions :
 Provide an integrated approach for production
development and marketing of the commodity
 They act as a link between Indian exporters and importers

aboard
 They formulate and implement quality improvement

systems, research and development programmes.
 They act as an interface between the international agencies

such as the ITC, FAO,UNIDO etc.
Autonomous bodies:
APEDA – agriculture and Processed Food Products Export

Development Authority.
APEDA looks after the promotion of exports of agriculture and
processed food products.
It works as a link between the Indian exporters and the global
markets
The products are,
 Fruits , vegetables, and their products
 Meat and meat products
 Poultry and poultry products
 Dairy products
 Biscuits , and bakery products

SERVICE INSTITUTES
 Indian institute of foreign trade
 Indian council of arbitration
 India trade promotion organization
 National centre for trade information
 Export-credit guarantee corporation
 Export import bank of India
 Indian institute of packing
 Federation of Indian export org.
STRATEGIES
 Creation of new Export Promotion Industrial Parks/Zones and
augmenting facilities in the existing zones.
 Setting up of electronic and other related infrastructure in export
conclaves.
 Equity participation in infrastructure projects, including the setting up of
SEZs.
 Development of complementary infrastructure such as roads connecting
the production centres with ports.
 Stabilizing power supply through additional transformers etc.
 Development of minor ports of a particular specification to serve exports.
 Assistance for setting up Common Effluent Treatment Plants.
 Single window clearance for projects of national importance.

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EXPORT PROMOTION

All national governments have established institutional

The major objective of export promotion programmes is

A non-exporter needs to be motivated by making him or

 To create awareness about exporting as an instrument of

 The export promotion organizations(EPOs) are meant to

 Export promotion councils

These organizations look at sector-specific exports.

 To organize participation in trade fairs, exhibitions.

 To promote interaction between the exporting

In order to look after the issues related to production, marketing and

 Central silk board

 All India handlooms and handicraft board

 They act as a link between Indian exporters and importers

 They formulate and implement quality improvement

 They act as an interface between the international agencies

APEDA – agriculture and Processed Food Products Export

 Meat and meat products

 Poultry and poultry products

 Biscuits , and bakery products

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