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    Techniques of Environmental Scanning SAKSHI

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    Dhairyaa Bhardwaj
    Environmental scanning is the process of gathering external information about events and trends. Common techniques for environmental scanning include SWOT analysis, gap analysis, ETOP analysis, and PESTLE analysis. SWOT analysis involves analyzing the strengths, weaknesses, opportunities, and threats of an organization. Gap analysis identifies the differences between actual and expected performance. ETOP analysis describes external factors that can positively or negatively impact an organization. PESTLE analysis examines political, economic, social, technological, legal, and environmental factors. Regular environmental scanning allows organizations to identify trends and adapt their strategies accordingly.

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    Techniques of Environmental Scanning SAKSHI

    Uploaded by

    Dhairyaa Bhardwaj
    39 views17 pages
    Environmental scanning is the process of gathering external information about events and trends. Common techniques for environmental scanning include SWOT analysis, gap analysis, ETOP analysis, and PESTLE analysis. SWOT analysis involves analyzing the strengths, weaknesses, opportunities, and threats of an organization. Gap analysis identifies the differences between actual and expected performance. ETOP analysis describes external factors that can positively or negatively impact an organization. PESTLE analysis examines political, economic, social, technological, legal, and environmental factors. Regular environmental scanning allows organizations to identify trends and adapt their strategies accordingly.

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    ENVIRONMENT SCANNING

    Original Title

    Techniques Of Environmental Scanning SAKSHI

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    Environmental scanning is the process of gathering external information about events and trends. Common techniques for environmental scanning include SWOT analysis, gap analysis, ETOP analysis, and PESTLE analysis. SWOT analysis involves analyzing the strengths, weaknesses, opportunities, and threats of an organization. Gap analysis identifies the differences between actual and expected performance. ETOP analysis describes external factors that can positively or negatively impact an organization. PESTLE analysis examines political, economic, social, technological, legal, and environmental factors. Regular environmental scanning allows organizations to identify trends and adapt their strategies accordingly.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    39 views17 pages

    Techniques of Environmental Scanning SAKSHI

    Uploaded by

    Dhairyaa Bhardwaj
    Environmental scanning is the process of gathering external information about events and trends. Common techniques for environmental scanning include SWOT analysis, gap analysis, ETOP analysis, and PESTLE analysis. SWOT analysis involves analyzing the strengths, weaknesses, opportunities, and threats of an organization. Gap analysis identifies the differences between actual and expected performance. ETOP analysis describes external factors that can positively or negatively impact an organization. PESTLE analysis examines political, economic, social, technological, legal, and environmental factors. Regular environmental scanning allows organizations to identify trends and adapt their strategies accordingly.

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    Download as pptx, pdf, or txt
    of 17

    Techniques Of

    Environmental Scanning

    SAKSHI SHARMA
    MBA (SFS)
    ROLL NO=63
    SUBJECT= CORPORATE STRATEGY
    SUBMITTED TO= DR. SEEMA MA’AM
    What is environmental
    scanning ?
    Environmental scanning is the process of continually acquiring
    information on events occurring outside the organization to
    identify and interpret potential trends.
    Environmental scanning is a process of gathering, analyzing,
    and dispensing information for tactical or strategic
    purposes.
    Techniques

    SWOT ANALYSIS
    GAP ANALYSIS
    ETOP ANALYSIS
    PESTLE ANALYSIS
    STRENGTHS WEAKNESSES

    SWOT
    ANALYSIS

    OPPORTUNITIE THREATS
    S
    MERITS OF SWOT
    ANALYSIS:-
    •It is a source of information for strategic planning.
    • Builds organization’s strengths.
    •Reverse its weaknesses.
    •Maximize its response to opportunities.
    •Overcome organization’s threats.
    •It helps in identifying core competencies of the firm.
    •It helps in knowing past, present and future so that by
    using past and current data, future plans can be chalked
    out.
    DEMERITS OF SWOT ANALYSIS:-

    There are certain limitations of SWOT Analysis which are not in


    control of management. These include:-

    •Price increase
    •Inputs/ raw materials
    •Government legislation
    •Economic environment
    •Searching a new market for the product which is not having
    overseas market due to import restrictions; etc.

    Internal limitations may include-


    •Insufficient research and development facilities
    •Faulty products due to poor quality control
    •Poor industrial relations
    •Lack of skilled and efficient labour
    GAP ANALYSIS
    GAP ANALYSIS

    A Gap analysis is defined as a method of assessing the differences between


    the actual performance and expected performance in an organization or a
    business. The term “gap” refers to the space between “where we are” (the
    present state) and where “we want to be” (the target state). A gap analysis
    can also be referred to as need analysis, need assessment or need-gap
    analysis.

    It is useful method to describe the process involved in deciding what course


    of action should be taken to remove any potential profit or sales gap or risk
    gap.
    ENVIRONMENTAL THREAT
    AND OPPORTUNITY
    PROFILE (ETOP)
    Environmental threat and opportunity profile is
    the description of the structure of external
    factors. These factors may be neutral, favourable,
    unfavourable impact on operations of an
    organization in the environment.
    ADVANTAGES OF ETOP
    Help to determine the key threats and opportunities.

    • Good tool to qualify the factors related


    to company’s strategy.

    • Can consider many factors for


    each special case.
    DISADVANTAGES OF ETOP

    •Lack of Forewarning of Unforeseen Events.


    •Environmental analysis does not predict the
    future.
    • No Assurance as to Organization
    effectiveness. Environmental analysis does
    not ensure organizational effectiveness.
    •Not fully Reliable.
    •Absence of Strategic Approach.
    MERITS OF PESTLE
    ANALYSIS
    •It is cost effective.

    •It gives us deep understanding.

    •Conducting a pestle analysis makes us more alert.

    •It helps us in identifying the opportunities.


    DEMERITS OF PESTLE
    ANALYSIS
    •Gathering vast information is not easy.
    •We can’t be sure of the external factors staying the
    same.
    •A pestle analysis seems like a simple presentation.
    •Lack of information may lead us to feed assumptions
    in it.
    CONCLUSION
    •Business environment is dynamic. Many elements in the
    environment undergo changes. Technological changes are frequent,
    tastes and preferences of people change, competitive situation
    changes. All these factors indicate that a business policy should be
    dynamic enough to be successfully adaptable to the changing
    environment.

    •Therefore the success of a business today, depends on its ability to


    foresee the environmental changes and to modify its strategies
    appropriately with internal and external environmental changes.
    THANK
    YOU

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