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    Legal Issues in International Marketing

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    gazmeer
    The document discusses several key legal issues in international marketing including differences between common law and civil law systems, jurisdiction, extraterritoriality, ways to settle commercial disputes, and anti-bribery laws. It also covers intellectual property protections for trademarks, copyrights, patents, and trade secrets. Transparency International's Corruption Perceptions Index and Bribe Payers Index are mentioned as well in assessing business ethics across countries.

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    Legal Issues in International Marketing

    Uploaded by

    gazmeer
    129 views11 pages
    The document discusses several key legal issues in international marketing including differences between common law and civil law systems, jurisdiction, extraterritoriality, ways to settle commercial disputes, and anti-bribery laws. It also covers intellectual property protections for trademarks, copyrights, patents, and trade secrets. Transparency International's Corruption Perceptions Index and Bribe Payers Index are mentioned as well in assessing business ethics across countries.

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    The document discusses several key legal issues in international marketing including differences between common law and civil law systems, jurisdiction, extraterritoriality, ways to settle commercial disputes, and anti-bribery laws. It also covers intellectual property protections for trademarks, copyrights, patents, and trade secrets. Transparency International's Corruption Perceptions Index and Bribe Payers Index are mentioned as well in assessing business ethics across countries.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    129 views11 pages

    Legal Issues in International Marketing

    Uploaded by

    gazmeer
    The document discusses several key legal issues in international marketing including differences between common law and civil law systems, jurisdiction, extraterritoriality, ways to settle commercial disputes, and anti-bribery laws. It also covers intellectual property protections for trademarks, copyrights, patents, and trade secrets. Transparency International's Corruption Perceptions Index and Bribe Payers Index are mentioned as well in assessing business ethics across countries.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    Legal Issues In

    International
    Marketing
    Overview of Legal Systems

     Common law system


    – Relying on precedents and conventions
    – E.g., USA, UK, Canada, India
     Statute law system
    – Code or civil law system
    – Main rules of law embodied in legislative codes
    – Japan and most continental European countries
    Jurisdiction

     territorial range of authority


     a court's legal power to hear a case
    Extraterritoriality

     a country's or court's application of national


    laws beyond its border
    – E.g., USA and Foreign Corrupt Practices Act
    – E.g., Belgium’s universal jurisdiction
    How to Settle Commercial Disputes

     Negotiation
     Arbitration
     Litigation
    Bribery: Legal Dimension

     Foreign Corrupt Practices Act (FCPA)


     OECD Convention on Combating Bribery of
    Foreign Public Officials in International
    Business Transactions
    Foreign Corrupt Practices Act
    (FCPA)
     Bribery is "the use of interstate commerce to offer, pay,
    promise to pay, or authorize giving anything of value to
    influence an act or decision by a foreign government,
    politician, or political party to assist in obtaining,
    retaining, or directing business to any person."
     Types of Payment
    - Permissible: expediting payments to low-level officials
    who exercise only "ministerial" or "clerical" functions
    - Illegal: payments to an official exercising discretionary
    authority
    Bribery: Ethical Dimension

     Morality as a function of culture


     Corporate strategies
    – Codes of conduct
    – Sensitization of ethics in managers through training
    and education
    – Ethics audit
    Transparency International

     Corruption Perceptions Index (CPI)


     Bribe Payers Index (BPI)
    Intellectual Property
    "creations of the mind: inventions, literary and artistic
    works, and symbols, names, images, and designs used
    in commerce"
     Trademark
     Copyright
     Patent
    – Functional patent
    – Design patent
     Trade Secret
    Intellectual Property
     Trademark
    - symbol, word, or thing used to identify a product made or
    marketed by a particular firm
     Copyright
    - protection given to an author or artist for literary, musical,
    dramatic, and artistic works
     Patent
    - invention of a scientific or technical nature
     Trade secret
    - know-how that is kept secret within a particular business
    - e.g., manufacturing methods, formulas, plans

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