Health Buddy: Our Vision

HEALTH
BUDDY
Our Vision
We want health care services to reach every corner of
the country specifically in these times when whatever
scarce normal facilities we have are also disrupted.
THE PROBLEM OUR SOLUTION
Major disruption in health services for non-communicable Affordable e-healthcare

diseases because of Covid-19’s impact on health services for service provision to low- and WHAT?
these ailments middle-income consumers
Unfair burden on middle- and lower-income groups which

do not have the social or economic capital to afford Mapping government doctors
HOW?
expensive virtual consultations with private hospitals to consumers virtually to close
the demand supply gap
Reduction in brick and mortar hospital consultations

owing to the fear people have of visiting hospitals
Lack of reliable allopathic Need for a trusted platform for
medical options in rural and regular physical and mental
semi urban areas health checks in COVID
WHY?
Increasing mental health awareness and symptoms as a result of
repeated lockdowns and social isolation in addition to economic Opportunity to leverage
Provision of consultations via
pressures and stress demand for healthcare and
internet and telephone to be
medicine and enter an
provided for non COVID issues
unpenetrated market
India only has one
Current Healthcare market in
India is expected to government doctor for Growth
every 1139 people,
Market reach US$ 372 billion by
2022 growing at 18.25% whereas WHO Opportunities
CAGR recommends a ratio of
1:1,000
E-Pharmacy market in COVID has disrupted the The scenario is worse in

India was estimated to healthcare apparatus in rural India. Telemedicine
be around US $512 India, with people losing has enormous potential
million 2018 with an access to regular visits in meeting the issues of
estimated growth of to the hospitals healthcare delivery.
63% CAGR
The telemedicine Lack of holistic e-health

market in India is companies gives a huge
expected to reach $5.4 growth potential. Focus
Bn by 2025 with a CAGR on rural areas & mental
of 31%. health is key
Business Model Revenue Streams
1 Consultation Fee
We will be charging commissions from
Doctor Medicine Mental Rural the doctor’s subscription fee as service
Consultations Delivery Well Being Focus charges for using our platform. This will
be the primary source of revenue
Onboard doctors from Certified pharmacists Specialized mental Dedicated track to raise
private & government & pharma company health stream. Open e-health awareness and
outreach in rural areas.
hospitals to the platform collaborations line for everyone.
2 Medicine Delivery
» Medicines bought via the pharma
distributors will give us a margin of
Bookings made on Patients share their People reach out Partner with NGOs, at least 15-20%. Margins on generic
app or over phone. prescriptions over anonymously for panchayats and local clinics. medicines will be even more
Patients share app/WhatsApp. Items counselling sessions.. Regular monthly field visits » We plan to partner with pharma
relevant past reports scanned & reviewed First consultation free (Doc on Wheels). companies directly, thus cutting out
the middlemen and increasing
profits to over 30%
Consultations (video- Third party delivery Users connect back for Increased awareness in
calls or over the partners for medicine future consultations. the rural areas about
availability of e-health
3 Clinic Partnerships
phone). Online delivery to the end Regular checkpoints We plan to partner with clinics to
prescriptions and consumer for willing customers. services leads to recurring increase their revenue by increasing
users from these areas customers. This will be on a partnership
follow ups.
basis and done via regular rural visits
Medicines delivered.
Reminders for recurring
use medicines.
Marketing Strategy
 Targeted ads on Facebook, Instagram,  Collaborate with NGOs to create
Twitter etc. awareness at grassroot level
 YouTube video ads (rising usage of  Partner with mental health
YouTube in rural areas) organizations to promote the platform
 Google search and display  Connect with rural doctors
advertisements to increase awareness
Online Collabor
Ads ations
Online Outreach
Campaigns Plans
 Start digital campaigns  Partner with local clinics to
on mental health awareness start rural field visits
 Collaborating with doctors to promote  Reach out to gram panchayats to
the platform raise increase user engagement
 Influencer marketing to promote the  Use the network of pharma partners to
app (focusing on value & ease of use) increase awareness to rural doctors
CRITERIA PRACTO LYBRATE 1MG
MARKET VALUE 600 Million USD 12-18 Million USD 45.4 Million USD
Well known but Poor digital

MARKETING STRATEGY Good online marketing
poor SEO marketing and SEO
MEDICINE DELIVERY Only consultancy Not with consultancy Not with consultancy
Competitor PENETRATION Majorly urban

cities
Majorly urban cities Small portions in Tier 2
cities
Analysis STRENGTHS Revenue model High funding Brand name
Technological Delayed delivery &

WEAKNESS Data Privacy
Challenges appointment
Thank You!
E-Cell Round 2 Submission

Team 13

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HEALTH

Major disruption in health services for non-communicable Affordable e-healthcare

Unfair burden on middle- and lower-income groups which

Reduction in brick and mortar hospital consultations

E-Pharmacy market in COVID has disrupted the The scenario is worse in

The telemedicine Lack of holistic e-health

Well known but Poor digital

Competitor PENETRATION Majorly urban

Analysis STRENGTHS Revenue model High funding Brand name

Technological Delayed delivery &

E-Cell Round 2 Submission

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