POOL

SUMMARY
OVERVIEW
BUSINESS PLAN
About POOL

VISION A MOBILITY SERVICES COMPANY

ERADICATING BARRIERS TO POOL IS RIDE-SHARING SERVICE
SHARED RESOURCES COMPANY. WE OFFER TRAVELLERS THE
MISSION OPTIONS TO SHARE THE RIDE WITH
OTHER TRAVELLERS GOING IN THE
STIMULATE TECHNOLOGICAL SAME DIRECTION. RIDING IN A SHARED
INNOVATIONS TO HARNESS THE VEHICLE NOT ONLY SAVE YOU MONEY,
DIGITAL CAPABILITIES. BUT IT ALSO HELPS SAVE THE
ENVIRONMENT.
 POOLING Options
1. POOL Plan 2. Direct POOL
Plan your POOL ahead. Activate your POOL Choose time you want to be picked up; Choose the
plan with WHEN and WHERE to let other place where you want to be picked up; Choose the
POOLERS know that you will POOL soon so number of passengers; Chat with other active
that they can join the POOL. Chat with other POOLERS heading in the same direction and POOL
active POOLERS to plan the POOL together.
conveniently.

4. Regular POOL
3. Private POOL This is a solution to worries of regular travellers. If
you travel frequently at the same time and to same
You can also choose a private ride by simply locations, you have 30 minutes flexibility. Choose the
selecting “PRIVATE” ride on the app pickup and drop off 30 minutes time range. We will
avail the POOL for you.
Let us POOL together

Providing effective technology-enabled mobility POOL will start its operations in Rwanda and
solution requires a careful assessment of the subsequently expands to Easter Africa region
technological needs focusing on the user experience
in term of security, simplicity, incentives and the POOL is governed members with different
interaction of users. POOL is built with the background ranging from Finance, Business to IT.
advanced technological solutions necessary to offer They bring a package of practical experience which
the reliable mobility solutions. assure the best mobility solution.

Let us POOL together, download POOL app

Problems

The standard Cabs fare is not

Public Transport is not reliable affordable by many and Cab
and does not reach to all corners. service providers are
disconnected with users

Moto tax Transport is risk, not

suitable to rainy season and not Increased pollution and
convenient to travelers with Congestion/traffic caused private
special care (Children, Old riding
people, Pregnant women.)
Ride as it is

A1
A2
B

A3 A4
POOL Ride

A1
A1
B

A1 A1
Solutions and unique customer value
1. POOL Plan
POOLING options Plan your POOL ahead. Activate your POOL
plan with WHEN and WHERE to let other
There are several options of pooling with us. You
POOLERS know that you will POOL soon so
decide on what is more convenient for you. The
that they can join the POOL. Chat with other
pool starts with a few simple steps
active POOLERS to plan the POOL
conveniently.

2. Direct POOL
Choose time you want to be picked up; Choose
the place where you want to be picked up;
Choose the number of passengers; Chat with
other active POOLERS heading in the same
direction and POOL together.
Solutions and unique customer value
4. Regular POOL
3. Private POOL This is a solution to worries of regular travellers. If you
You can also choose a private ride by travel frequently at the same time and to same locations,
simply selecting “PRIVATE” ride on the you have 30 minutes flexibility. Choose the pickup and
app drop off 30 minutes time range. We will avail the POOL
for you.

POOL map
POOL map helps travellers to locate the nearest POOL route. The shared
ride passes to all corners and it is designed to make sure that we pick you up
from the nearest point and drop you off at another nearest point your chosen
location. This helps to save time in pickups and drop-offs. We want to
ensure that while we offer priced service, the trip times are comparable to
those of usual cabs.
For cab owners
Apply, get the app, and get trained to use
Cutting-Edge Technology the driver app and drive.
The POOL app for drivers makes things Choose cash out option (weekly or
simple and hassle-free, showing time- monthly)
efficient routes with little detours.
Live Support 24/7

Requirements
A valid licence to operate a Taxicab services
At least four doors passenger vehicle.
Five to eight seats (including the driver’s seat)
Own s smartphone or tablet and have the Cool app downloaded
Key partners

Drivers and cab Governments/RURA - Financial services providers

owners regulations and licenses – payment services

Mobile telecommunication
Media -Marketing and Public
companies and internet services
relations
providers
Key activities

Ride-pooling services

Private ride/cab service

Customer relationships
POOL provides the highest
security and a custody of POOL customer services
POOL app and Web is easy
passwords in case of enabled by AI are available
to use
forgotten 24/7.

POOL will use Artificial

Intelligence (AI) to not
only provide tailored POOL users will be
customer services but also POOL’s social network earning referral points
analyze data and customer feature integrate all users which will be used for the
behavior to regularly as a one community ride. Download, Use,
update the features of Share and Earn
POOL application and
respond to the business
and customer needs

POOL promote and sponsor

POOL will offer, from regular Corporate Social
time to time customer Initiatives and activities to
loyalty awards (gifts on contribute to the wellbeing to
special days) its customers and the
community in general.
Customer Segment

Internet users in Rwanda was estimated at

COOL market is assumed to be that
5.6 million (47.8% of the entire population)
of all travelers who uses smart
in 2018, as per Rwanda Utility Regulation
phone and have access to internet.
Authority (RURA)

Country-wide there are approximately

Transportation of persons in Rwanda 34,100 taxi-motos
consists of public transport services
3,100 Buses for public transports
using buses, motorcycles, school
buses, taxi cabs, rental vehicles. 1,100 taxi cabs
Customer Segment

POOL targets an estimate of

40% of taxi-cab market.
The mass acquisition of
There will be 10% during the
market share is mainly
first 3 months. There will an
powered by lower fare(40%
additional 10% market gain
of the current taxicab fare).
every three months during
the fist year.
Customer acquisition/access channels

THERE ARE TWO MAIN ACCESS SMART PHONE APPLICATION; CUSTOMERS WILL ACCESS POOL
CHANNELS: TABLETS SERVICES THROUGH THEIR
SMART PHONES OR TABLET.
Resources

POOL will require an Development of POOL The founders of POOL Appointment of Working with existing
initial financial application which possess a wide range competent Directors to Taxi-Cabs owners and
investment of Euro responds the local of professional ensure a strong system provide them with
3,000 out of which business needs of the background and of governance of the technological solutions
Euro 1,500 is population experience ranging Company. necessary to respond to
dedicated to the (customers). from technology to customer demands
development of POOL Finance and Business
application. and will oversee the
day to day activities of
the business.
Cost structure

Initial funding POOL will require an initial financial investment of Euro 3000

Development of POOL application: Euro 1,500

Funding preliminary activities Other preliminaries activities: Euro 1,000
Sales and marketing: Euro 500

Funding operations (available liquidity before Sales and marketing (33%)

generating revenue enough to finance operations: Administration expenses (67%)
Euro 1,500)

Research and development: 15%

Sales and marketing: 10%
Business as usual cost allocation Administration expenses: 15%
Results: 60%
Revenue stream
Taxicab fare per kilometre in Rwanda is approximately Frw 700. POOL fare is variable (between Frw 150 to Frw
400) Estimated commission fee of 5% will be applied.

There is an estimated market share of 10% during the first three months, and additional 10% every three months
to reach 40% market share during the first year.
.

A Taxicab makes an estimate of Frw 20,000 per day.

10% of market share translates into Frw 110,000 commission per day and 40% market share translates into Frw
440,000 commission per day

Commission fees of 5% of Taxicab fare.

Revenue projection

Estimated
Market Registered Total revenue Commission Net result
Quarters Taxicab revenue
share Taxicab per day(Frw) fee (Frw) (5%) (Frw) (60%)
per day (Frw)
Q1 10% 110 20,000 2,200,000 110,000 66,000
Q2 20% 220 20,000 4,400,000 220,000 132,000
Q3 30% 330 20,000 6,600,000 330,000 198,000
Q4 40% 440 20,000 8,800,000 440,000 264,000

Average commission fees per day (Frw) 275,000

Average gross result per day (Frw) 165,000
Future developments

Regional expansion
Burundi
DRC
Tanzania
Uganda
Kenya
South Sudan