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    Influencer Network: Identify Value Exchange Optimize

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    Shaan Roy
    Microsoft partnered with Mekanism to develop an influencer network as a new way to promote campaigns without relying on traditional paid media. They grew the influencer network until it became central to their marketing campaigns. The companies implemented a 5-stage digital strategy involving identifying influencers, engaging with them, providing value exchanges, distributing messages, and optimizing the process.

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    Influencer Network: Identify Value Exchange Optimize

    Uploaded by

    Shaan Roy
    30 views1 page
    Microsoft partnered with Mekanism to develop an influencer network as a new way to promote campaigns without relying on traditional paid media. They grew the influencer network until it became central to their marketing campaigns. The companies implemented a 5-stage digital strategy involving identifying influencers, engaging with them, providing value exchanges, distributing messages, and optimizing the process.

    Original Title

    Influencer Network

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    Microsoft partnered with Mekanism to develop an influencer network as a new way to promote campaigns without relying on traditional paid media. They grew the influencer network until it became central to their marketing campaigns. The companies implemented a 5-stage digital strategy involving identifying influencers, engaging with them, providing value exchanges, distributing messages, and optimizing the process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views1 page

    Influencer Network: Identify Value Exchange Optimize

    Uploaded by

    Shaan Roy
    Microsoft partnered with Mekanism to develop an influencer network as a new way to promote campaigns without relying on traditional paid media. They grew the influencer network until it became central to their marketing campaigns. The companies implemented a 5-stage digital strategy involving identifying influencers, engaging with them, providing value exchanges, distributing messages, and optimizing the process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 1

    Influencer Network

    • Microsoft in collaboration with Mekanism wanted to create something which wouldn’t rely on
    traditional paid media.
    • It continued to develop Influencer network till they became the central component of campaign
    • They Developed a 5 Stage Digital Strategy. The process composed of the following steps,

    Identify Value Exchange Optimize

    Engage Distribute Message

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