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    5 Business Buyer Behavior

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    Tharki Baba
    There are 5 key roles involved in the business buying process: users who will use the product or service, influencers who influence the purchase decision, deciders who make the final decision, purchasers who physically buy the product or service, and gatekeepers who control access to the decision makers.

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    5 Business Buyer Behavior

    Uploaded by

    Tharki Baba
    23 views1 page
    There are 5 key roles involved in the business buying process: users who will use the product or service, influencers who influence the purchase decision, deciders who make the final decision, purchasers who physically buy the product or service, and gatekeepers who control access to the decision makers.

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    5 Business Buyer behavior

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    There are 5 key roles involved in the business buying process: users who will use the product or service, influencers who influence the purchase decision, deciders who make the final decision, purchasers who physically buy the product or service, and gatekeepers who control access to the decision makers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views1 page

    5 Business Buyer Behavior

    Uploaded by

    Tharki Baba
    There are 5 key roles involved in the business buying process: users who will use the product or service, influencers who influence the purchase decision, deciders who make the final decision, purchasers who physically buy the product or service, and gatekeepers who control access to the decision makers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 1

    Participants in the Business Buying Process

    1. Users
    2. Influencers
    3. Deciders
    4. Purchasers
    5. Gatekeepers

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