The document summarizes key concepts in strategic management including vision statements, mission statements, value statements, and strategic management processes. It defines vision and mission statements as the top-level purpose communicated through statements of vision, vision, and values. It also describes strategic analysis, decision-making, formulation, implementation, and control as the core strategic management process, with the responsibility lying primarily with top management. Implementation involves change management and performance monitoring to achieve strategic objectives.
The document summarizes key concepts in strategic management including vision statements, mission statements, value statements, and strategic management processes. It defines vision and mission statements as the top-level purpose communicated through statements of vision, vision, and values. It also describes strategic analysis, decision-making, formulation, implementation, and control as the core strategic management process, with the responsibility lying primarily with top management. Implementation involves change management and performance monitoring to achieve strategic objectives.
The document summarizes key concepts in strategic management including vision statements, mission statements, value statements, and strategic management processes. It defines vision and mission statements as the top-level purpose communicated through statements of vision, vision, and values. It also describes strategic analysis, decision-making, formulation, implementation, and control as the core strategic management process, with the responsibility lying primarily with top management. Implementation involves change management and performance monitoring to achieve strategic objectives.
The document summarizes key concepts in strategic management including vision statements, mission statements, value statements, and strategic management processes. It defines vision and mission statements as the top-level purpose communicated through statements of vision, vision, and values. It also describes strategic analysis, decision-making, formulation, implementation, and control as the core strategic management process, with the responsibility lying primarily with top management. Implementation involves change management and performance monitoring to achieve strategic objectives.
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Bus 5a – Strategic Management
Lesson 1 Objectives To describe the strategic management process. Purpose
• The Vision statements
• The Mission statements
• The value statements
Vision Statement • Vision statements • Visions are drawn up in document form as a statement of intent. • They are typically short and memorably ambitious but not overblown. A vision will provide the basic rationale for change to ensure that the reasons and the broad implications for action are obvious. • Its inspirational qualities should excite and motivate enough to encourage people to stretch possibilities and • rethink their work. Mission Statement • A mission statement explains why an organization exists. • It explains the scope of what an organization does and typically will have a rationale to explain how it adds stakeholder value. • The style and the form of statements vary considerably in practice since organizations use them in different ways. Value Statement • A values statement documents the expected collective norms and standards of behaviour for an organization’s managers and workforce. • It may also be expressed in terms of a set of principles setting out the way that managers and other employees should do and conduct their work. • Note that values are different from stakeholder value: values are the standards by which people work, while value is an outcome produced by that work. Strategic management is the overall long-term goal of the management of the organization. It differs from strategy, the overall method of a company in managing activities to achieve the long-term objective. The organization's strategy must used to guide and align sub- strategy formation at different parts of the organization. Strategic planning is the practice of organizing scheduling tasks concerning roles and resources within a given timeline to achieve the organization's goals. Strategic change is a phase of fundamental transition that takes a company to a new sustainable competitive position, which is likely to entail changes to the current strategy. Continuous improvement is organizational learning, which promotes and incrementally increases the efficiency and satisfaction of the customer in everyday management, according to the organization's strategic requirements. The purpose is the primary reason for an organization's long-term existence, and it is the starting point for understanding an organization in its entirety. The purpose is Vision and Mission top level and communicated from there through purpose statements of vision, mission, and values. A situation analysis evaluates an organization's current external and internal situations; these used to develop strategic objectives. The strategy used to achieve strategic objectives is conditioned by the scale and nature of an organization's activities, whether single business, multi-business, or global in orientation. Implementation involves coordinating change management and strategic monitoring through strategic performance management, including feedback and learning. The effectiveness of strategic management of an organization ultimately depends on nature and commitment to top management, strategic leadership. Strategic Management Model
Organizational Strategic Organizational
Input Management process Success • Management/ • Strategic Analysis • Strategic Employee • Strategic Decision- Intelligence • Financial resources making • Strategic Thinking • Facilities/ • Strategy • Organizational Equipment Formulation Competitiveness • Infrastructures • Strategy • Comparative • Processes Implementation Advantage • Strategic Control • Strategic Performance • The sole responsibility for handling the elements of strategic management lies with the top management of an organization. At some degree, of course, everybody needs to participate. Senior-level, however, is the one that spends most of its time on strategic management. Level of Strategic Management Corporate Level • CEO, BOD, Corporate staff Business Level • Division manager and staff Functional Level • Functional Manager, Accounting, marketing, R&D, IT, logistics Strategic planning is now understood to be a part of strategic management. The Baldrige Excellence Framework defines good practice in terms of a set of management principles (NIST): 1 All tasks must be planned properly. 2 Plans must be implemented so that people are working to these plans. 3 Work must be monitored and progress must be reviewed. 4 Necessary action must be taken to account for any deviation from the plan. 5 Organizations must have structures and management systems to ensure the above work in practice. 6 Everybody must be involved in these structures and systems. The first four principles correspond to the order of the Deming Cycle –plan, do, check, act (see chapter 4), while the other two cover the necessary provisions of organizational support and a favourable corporate culture. In addition to these management principles, Baldrige specifies that a strategic plan should have 1 A defined strategy, 2 Action plans derived from this strategy, 3 An awareness and recognition of the differences between short- and longer-term plans, 4. An approach for developing strategy based on an organization’s external environment and internal strategic resources, 5. An approach for implementing action plans that considers an organization’s key processes and performance measures, and 6. An approach for monitoring and evaluating organizational performance in relation to the strategic plan. End of slides