Bus 5a - Strategic Management

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Bus 5a – Strategic Management

Lesson 1
Objectives
To describe the strategic management process.
Purpose

• The Vision statements

• The Mission statements

• The value statements


Vision Statement
• Vision statements
• Visions are drawn up in document form as a statement
of intent.
• They are typically short and memorably ambitious but
not overblown. A vision will provide the basic rationale
for change to ensure that the reasons and the broad
implications for action are obvious.
• Its inspirational qualities should excite and motivate
enough to encourage people to stretch possibilities and
• rethink their work.
Mission Statement
• A mission statement explains why an
organization exists.
• It explains the scope of what an organization
does and typically will have a rationale to
explain how it adds stakeholder value.
• The style and the form of statements vary
considerably in practice since organizations
use them in different ways.
Value Statement
• A values statement documents the expected collective
norms and standards of behaviour for an organization’s
managers and workforce.
• It may also be expressed in terms of a set of principles
setting out the way that managers and other
employees should do and conduct their work.
• Note that values are different from stakeholder value:
values are the standards by which people
work, while value is an outcome produced by that
work.
Strategic management is the overall long-term
goal of the management of the organization. It
differs from strategy, the overall method of a
company in managing activities to achieve the
long-term objective. The organization's
strategy must used to guide and align sub-
strategy formation at different parts of the
organization.
Strategic planning is the practice of organizing scheduling
tasks concerning roles and resources within a given
timeline to achieve the organization's goals.
Strategic change is a phase of fundamental transition that
takes a company to a new sustainable competitive
position, which is likely to entail changes to the current
strategy.
Continuous improvement is organizational learning, which
promotes and incrementally increases the efficiency and
satisfaction of the customer in everyday management,
according to the organization's strategic requirements.
The purpose is the primary reason for an organization's long-term
existence, and it is the starting point for understanding an
organization in its entirety.
The purpose is Vision and Mission top level and communicated from
there through purpose statements of vision, mission, and values.
A situation analysis evaluates an organization's current external and
internal situations; these used to develop strategic objectives.
The strategy used to achieve strategic objectives is conditioned by
the scale and nature of an organization's activities, whether single
business, multi-business, or global in orientation.
Implementation involves coordinating change management and
strategic monitoring through strategic performance management,
including feedback and learning.
The effectiveness of strategic management of an organization
ultimately depends on nature and commitment to top management,
strategic leadership.
Strategic Management Model

Organizational Strategic Organizational


Input Management process Success
• Management/ • Strategic Analysis • Strategic
Employee • Strategic Decision- Intelligence
• Financial resources making • Strategic Thinking
• Facilities/ • Strategy • Organizational
Equipment Formulation Competitiveness
• Infrastructures • Strategy • Comparative
• Processes Implementation Advantage
• Strategic Control • Strategic
Performance
• The sole responsibility for handling the
elements of strategic management lies with
the top management of an organization. At
some degree, of course, everybody needs to
participate. Senior-level, however, is the one
that spends most of its time on strategic
management.
Level of Strategic Management
Corporate Level
• CEO, BOD, Corporate staff
Business Level
• Division manager and staff
Functional Level
• Functional Manager,
Accounting, marketing, R&D, IT, logistics
Strategic planning is now understood to be a part of strategic
management. The Baldrige Excellence Framework defines
good practice in terms of a set of management principles
(NIST):
1 All tasks must be planned properly.
2 Plans must be implemented so that people are working to
these plans.
3 Work must be monitored and progress must be reviewed.
4 Necessary action must be taken to account for any deviation
from the plan.
5 Organizations must have structures and management systems
to ensure the above work in practice.
6 Everybody must be involved in these structures and systems.
The first four principles correspond to the order of the Deming
Cycle –plan, do, check, act (see chapter 4), while the other two
cover the necessary provisions of organizational support and a
favourable corporate culture. In addition to these management
principles, Baldrige specifies that a strategic plan should have
1 A defined strategy,
2 Action plans derived from this strategy,
3 An awareness and recognition of the differences between
short- and longer-term plans,
4. An approach for developing strategy based on an
organization’s external environment and internal strategic
resources,
5. An approach for implementing action plans that considers an
organization’s key processes and performance measures, and
6. An approach for monitoring and evaluating organizational
performance in relation to the strategic plan.
End of slides

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