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    Zomato Gold Scheme: Zomato Gold Is A Paid Membership Scheme That Offers Complimentary Food and Drinks To Diners

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    shailu
    Zomato Gold is a paid membership scheme that offers complimentary food and drinks to diners through buy one get one offers and buy two drinks get two drinks offers with limited unlocks. However, the scheme has faced opposition from the National Restaurant Association of India due to the deep discounts and complimentary offers, as restaurants have to bear the cost of these items, paying Zomato between Rs. 25,000 to Rs. 45,000 for Gold membership, which benefits Zomato but results in losses for restaurants.

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    Zomato Gold Scheme: Zomato Gold Is A Paid Membership Scheme That Offers Complimentary Food and Drinks To Diners

    Uploaded by

    shailu
    41 views2 pages
    Zomato Gold is a paid membership scheme that offers complimentary food and drinks to diners through buy one get one offers and buy two drinks get two drinks offers with limited unlocks. However, the scheme has faced opposition from the National Restaurant Association of India due to the deep discounts and complimentary offers, as restaurants have to bear the cost of these items, paying Zomato between Rs. 25,000 to Rs. 45,000 for Gold membership, which benefits Zomato but results in losses for restaurants.

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    Zomato Gold is a paid membership scheme that offers complimentary food and drinks to diners through buy one get one offers and buy two drinks get two drinks offers with limited unlocks. However, the scheme has faced opposition from the National Restaurant Association of India due to the deep discounts and complimentary offers, as restaurants have to bear the cost of these items, paying Zomato between Rs. 25,000 to Rs. 45,000 for Gold membership, which benefits Zomato but results in losses for restaurants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    41 views2 pages

    Zomato Gold Scheme: Zomato Gold Is A Paid Membership Scheme That Offers Complimentary Food and Drinks To Diners

    Uploaded by

    shailu
    Zomato Gold is a paid membership scheme that offers complimentary food and drinks to diners through buy one get one offers and buy two drinks get two drinks offers with limited unlocks. However, the scheme has faced opposition from the National Restaurant Association of India due to the deep discounts and complimentary offers, as restaurants have to bear the cost of these items, paying Zomato between Rs. 25,000 to Rs. 45,000 for Gold membership, which benefits Zomato but results in losses for restaurants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 2

    ZOMATO GOLD SCHEME

     Zomato Gold is a paid membership scheme that


    offers complimentary food and drinks to diners.
     Buy 1 Get 1 complimentary offer.
     Buy 2 drinks and Get 2 drinks .
     With limited unlock facility .
     (one visitor - two unlocks)
    CONFLICTS ON DEEP DISCOUNTS
     Zomato due to its deep discounts and
    complimentary offers faced heavy heavy
    opposition from the side of NRAI.
     The restaurants have to borne the bill of
    complimentary items .
     A restaurant is expected to pay Rs.25000 to
    Rs.45000 for gold membership.

    Profit for zomato Loss for chain of


    restaurants

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