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    Seven Cs of Communication

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    Umair Hassan
    The document provides guidelines for effective communication through discussing the "Seven Cs of Communication". It emphasizes being clear, concise, concrete, complete, courteous, coherent and correct in communication. Each C is explained with examples of good and bad communication. Being clear involves minimizing ideas and making the meaning easily understandable. Concise communication removes unnecessary words and repetition. Concrete language uses vivid details and facts. Complete messages provide all necessary information. Courteous communication is respectful to the receiver. Coherent messages connect all points logically. Correct communication has proper grammar, spelling and accurate information.

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    © All Rights Reserved
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    Seven Cs of Communication

    Uploaded by

    Umair Hassan
    40 views28 pages
    The document provides guidelines for effective communication through discussing the "Seven Cs of Communication". It emphasizes being clear, concise, concrete, complete, courteous, coherent and correct in communication. Each C is explained with examples of good and bad communication. Being clear involves minimizing ideas and making the meaning easily understandable. Concise communication removes unnecessary words and repetition. Concrete language uses vivid details and facts. Complete messages provide all necessary information. Courteous communication is respectful to the receiver. Coherent messages connect all points logically. Correct communication has proper grammar, spelling and accurate information.

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    The document provides guidelines for effective communication through discussing the "Seven Cs of Communication". It emphasizes being clear, concise, concrete, complete, courteous, coherent and correct in communication. Each C is explained with examples of good and bad communication. Being clear involves minimizing ideas and making the meaning easily understandable. Concise communication removes unnecessary words and repetition. Concrete language uses vivid details and facts. Complete messages provide all necessary information. Courteous communication is respectful to the receiver. Coherent messages connect all points logically. Correct communication has proper grammar, spelling and accurate information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    40 views28 pages

    Seven Cs of Communication

    Uploaded by

    Umair Hassan
    The document provides guidelines for effective communication through discussing the "Seven Cs of Communication". It emphasizes being clear, concise, concrete, complete, courteous, coherent and correct in communication. Each C is explained with examples of good and bad communication. Being clear involves minimizing ideas and making the meaning easily understandable. Concise communication removes unnecessary words and repetition. Concrete language uses vivid details and facts. Complete messages provide all necessary information. Courteous communication is respectful to the receiver. Coherent messages connect all points logically. Correct communication has proper grammar, spelling and accurate information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 28

    COMMUNICATI

    ON
    …FROM CHAOS TO
    CREDIBILITY…
    A TYPICAL DAY COMPRISES A LOT
    OF COMMUNICATION FOR US, ISN’T
    IT?
    You make phone calls?
    Debate with your friends?
    Write emails?
    Make reports?
    Devise presentations?
    Facilitate meetings?
    Participate in conference calls?

    …the list goes on…


    ‘Communication’
    “Communication - the human connection--
    is the key to personal and career success”
    ~ Paul J. Meyer
    How to Communicate
    Effectively?

    “The Seven Cs of Communication”


    ‘A guide to communicate effective, especially at work place’
    The Seven C’s of Effective
    Communication
    CLEAR

    CORRECT CONCISE

    SEVEN
    Cs
    COHERENT CONCRETE

    COURTEOUS COMPLETE
    Clear
    You can have brilliant ideas, but if you can't get
    them across, your ideas won't get you anywhere
    ~ Lee Iacocca
    When writing or speaking to someone, be clear about your goal or
    message; if you're not sure, then your audience won't be sure either
    Try to minimize the number of ideas in each sentence
    Make sure that it's easy for your reader or listener to understand
    your meaning.
    People shouldn't have to "read between the lines" and make
    assumptions on their own to understand what you're trying to say
    Clear
    Bad Example

    Hi Khawar,
    I wanted to write you a quick note about Sami, who's working in your
    department. He's a great asset, and I'd like to talk to you more about him
    when you have time.

    Best,
    Adil

    Why is this a bad example?


    We are not sure what the email is exactly about.
    If there are multiple Sami in Khawar's department, Khawar won't know who
    Adil is talking about.
    What is Sami doing, specifically, that's so great?
    Clear
    Good Example

    Hi Khawar,
    I wanted to write you a quick note about Sami Khan, who's
    working in your department. In recent weeks, he's helped the
    our department through several pressing deadlines on his own
    time. We've got a tough upgrade project due to run over the
    next three months, and his knowledge and skills would prove
    invaluable. Could we please have his help with this work?
    I'd appreciate speaking with you about this. When is it best to
    call you to discuss this further?
    Best wishes,
    Adil
    Concise “Be concise in your writing and talking,
    especially when giving instructions to others”
    ~ Epictetus 50-120, Greek stoic philosopher

    When you're concise in your communication,


    You stick to the point and keep it brief
    Identify if there are any adjectives or "filler words" that you
    can delete? You can often eliminate words like "for instance,"
    "you see," "definitely," "kind of," "literally," "basically," or "I
    mean."
    Identify if there are any unnecessary sentences?
    Identify if you have repeated the point several times, in
    different ways?
    Concise
    Bad Example

    Hi Khawar,
    I wanted to touch base with you about the email marketing campaign we kind of
    sketched out last Thursday. I really think that our target market is definitely
    going to want to see the company's philanthropic efforts. I think that could make
    a big impact, and it would stay in their minds longer than a sales pitch. For
    instance, if we talk about the company's efforts to become sustainable, as well
    as the charity work we're doing in local schools, then the people that we want to
    attract are going to remember our message longer. The impact will just be
    greater. What do you think?
    Adil

    Why is this a bad example?

    This email is too long!


    There's repetition, and there's plenty of "filler" taking up space.
    Concise
    Good Example
    Hi Khawar,
    I wanted to quickly discuss the email marketing
    campaign that we analyzed last Thursday. Our
    target market will want to know about the
    company's philanthropic efforts, especially our
    goals to become sustainable and help local schools.
    This would make a far greater impact, and it would
    stay in their minds longer than a traditional sales
    pitch.
    What do you think?
    Adil
    Concrete
    When your message is concrete:

    It is definite, vivid and specific rather than vague, obscure and


    general
    Facts and figures in the message are specific.
    Image building words are
    used
    Concrete
    Bad Example

    Consider this advertising copy:

    “The Lunchbox Wizard will save your time every day.”

    Why is this a bad example?

     There's no vivid detail, nothing that creates emotion, and nothing


    that tells people in the audience why they should care.
     This message isn't concrete enough to make a difference.
    Concrete
    Good Example

    “How much time do you spend every day packing your kids'
    lunches? No more! Just take a complete Lunchbox Wizard
    from your refrigerator each day to give your kids a healthy
    lunch AND have more time to play or read with them!”

    This copy is better because there are vivid images, the


    audience can picture spending quality time with their kids
    and mentioning that the product is stored in the
    refrigerator explains how the idea is practical.

    The message has come alive through these details.


    Complete

    Any message is complete when:

    It contains all facts the reader or listener needs


    for the reaction you desire
    It provides all the necessary information
    It answer all questions asked
    It may give some extra information when desirable
    Complete
    Bad Example

    Hi everyone,
    I just wanted to send you all a reminder about the meeting we're having
    tomorrow!

    See you then,

    Adil

    Why is this a bad example?

    This message is not complete because it does not answer “What


    meeting?” “When is it?” “Where is it?”
    Complete
    Good Example
    Hi everyone,

    I just wanted to remind you about tomorrow's


    meeting on the new telecommuting policies. The
    meeting will be at 10:00 a.m. in the second-level
    conference room. Please let me know if you can't
    attend.

    See you then,


    Adil
    Courteous

    A messages is courteous when it takes into


    consideration both viewpoints as well as feelings
    of the receiver of the message.
    Courteous message has following features:

    Courteous communication is friendly, open, and honest.


    Courteous message is positive and focused at the audience.
    It makes use of terms showing respect for the receiver of
    message.
    It is not at all biased.
    Courteous
    Bad Example

    Khawar,
    I wanted to let you know that I don't appreciate how your team always monopolizes
    the discussion at our weekly meetings. I have a lot of projects, and I really need
    time to get my team's progress discussed as well. So far, thanks to your
    department, I haven't been able to do that. Can you make sure they make time for
    me and my team next week?
    Thanks,
    Adil

    Why is this a bad example?


    There is no courtesy. Messages like this can potentially start office-wide fights.
    This email does nothing but create bad feelings, and lower productivity and
    morale.
    A little bit of courtesy, even in difficult situations, can go a long way.
    Courteous
    Good Example

    Hi Khawar,

    I wanted to write you a quick note to ask a favor. During our weekly
    meetings, your team does an excellent job of highlighting their
    progress. But this uses some of the time available for my team to
    highlight theirs. I'd really appreciate it if you could give my team a
    little extra time each week to fully cover their progress reports.
    Thanks so much, and please let me know if there's anything I can do
    for you!
    Best,
    Adil

    What a difference! This email is courteous and friendly, and it has


    little chance of spreading bad feelings around the office.
    Coherent

    A coherent message:

    •Is logical
    •All points are connected and relevant to the
    main topic
    •The tone and flow of the text is consistent
    Coherent
    Bad Example

    Khawar,
    I wanted to write you a quick note about the report you finished last
    week. I gave it to Kashif to proof, and he wanted to make sure you knew
    about the department meeting we're having this Friday. We'll be
    creating an outline for the new employee handbook.
    Thanks,

    Adil

    Why is this a bad example?


     This email does not communicate its point very well. Where is Kashif's
    feedback on Khawars's report? He started to mention it, but then he
    changed the topic to Friday's meeting.
    Coherent
    Good Example
    Hi Khawar,

    I wanted to write you a quick note about the report you finished last
    week. I gave it to Kashif to proof, and he let me know that there
    are a few changes that you'll need to make. He'll email you his
    detailed comments later this afternoon.

    Thanks,
    Adil

    Notice that in the good example, Adil does not mention Friday's
    meeting. This is because the meeting reminder should be an
    entirely separate email. This way, Khawar can delete the report
    feedback email after he makes his changes, but save the email
    about the meeting as his reminder to attend. Each email has only
    one main topic.
    Correct

    At the core of correctness is proper grammar, punctuation, and


    spelling.
    However a message may be perfect grammatically and mechanically
    but still insult or lose the receiver.
    The correctness includes the following characteristics:

    Use the right level of language; the technical terms you use fit your
    audience's level of education or knowledge
    Maintain acceptable writing mechanics.
    Use correct grammar, spelling and punctuation
    State the facts and figures accurately
    Correct
    Bad Example

    Hi Khawar,
    Thanks so much for meeting me at lunch today! I enjoyed our
    conservation, and I'm
    looking forward to moving ahead on our project. I'm sure that the
    two-weak deadline won‘t be an issue.

    Thanks again, and I'll speak to you soon!

    Best,
    Adil
    Correct

    Why is this a bad example?

    If you read that example fast, then you might not have caught any
    errors. But on closer inspection, you'll find two.

    Can you see them?


    The first error is that the writer accidentally typed conservation
    instead of conversation. This common error can happen when you're
    typing too fast. The other error is using weak instead of week.
    Again, spell checkers won't catch word errors like this, which is why
    it's so important to proofread everything!
    “The way we communicate with others and with
    ourselves ultimately determines the quality of our lives”
    ~Anthony Robbins

    SO

    EFFECTIVELY

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