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    Husky Injection Modelling Systems: Strategic Management-Case Analysis

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    Atul sharma
    Husky Injection Molding Systems has established a competitive advantage in the plastic injection molding equipment industry by focusing on a niche market and providing high quality, customized solutions. It targets the premium segment by developing technologically advanced machines through robust R&D and sells them at premium prices. This strategy, along with excellent customer service and technical support, has allowed Husky to position itself as the leader in its niche and generate profits.

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    Husky Injection Modelling Systems: Strategic Management-Case Analysis

    Uploaded by

    Atul sharma
    29 views6 pages
    Husky Injection Molding Systems has established a competitive advantage in the plastic injection molding equipment industry by focusing on a niche market and providing high quality, customized solutions. It targets the premium segment by developing technologically advanced machines through robust R&D and sells them at premium prices. This strategy, along with excellent customer service and technical support, has allowed Husky to position itself as the leader in its niche and generate profits.

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    Husky Injection Molding Systems has established a competitive advantage in the plastic injection molding equipment industry by focusing on a niche market and providing high quality, customized solutions. It targets the premium segment by developing technologically advanced machines through robust R&D and sells them at premium prices. This strategy, along with excellent customer service and technical support, has allowed Husky to position itself as the leader in its niche and generate profits.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views6 pages

    Husky Injection Modelling Systems: Strategic Management-Case Analysis

    Uploaded by

    Atul sharma
    Husky Injection Molding Systems has established a competitive advantage in the plastic injection molding equipment industry by focusing on a niche market and providing high quality, customized solutions. It targets the premium segment by developing technologically advanced machines through robust R&D and sells them at premium prices. This strategy, along with excellent customer service and technical support, has allowed Husky to position itself as the leader in its niche and generate profits.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 6

    STRATEGIC MANAGEMENT- CASE ANALYSIS

    HUSKY INJECTION MODELLING SYSTEMS

    Submitted by : Atul Sharma


    Roll No. :10
    PGDM (ABM) – 2nd year
    Is the Industry Attractive and Profitable?

    • It is profitable for the highly premium quality based equipment


    supplying companies such as husky injection modeling system.
    • Industry is attractive but the heavy capital investment and
    customization so it act as a barrier for the low budget companies to
    enter in this industry
    • Expansion of the industry is less as the largest players did not
    expand beyond one or two regions
    Is the husky’s performance superior and has
    any competitive advantage?

    • The offering of the high quality integrated solutions for molding and
    machine making equipment both has provided Husky with a competitive
    advantage
    •  The company has always focused on selling premium quality products at
    premium prices within a niche market and it has fully capitalized its
    technology.
    • Husky positions itself as a company providing its plastic industry customers with
    the complete and comprehensive manufacturing solutions.
    • It has robust R&D team which help them to develop high quality products
    What is the strategy that has allowed Husky
    to establish competitive advantage?

    • The primary reason for Husky’s success, since the end of the 1970s until 1995, is the
    polyethylene terephthalate (PET) industry niche to which the company focused itself at that time. 
    • The delivery of high technologic machines with both characters of speed and efficiency positioned
    Husky as the leader of this niche.
    • This strategy is implemented by producing machines based upon technological innovation,
    durability, reliability and efficiency on one hand and by providing its customers with a professional,
    reliable and quick service, based on highly trained technician on the other hand.
    • Giving more importance to R&D segments
    • Premium segment
    • Vertical integration
    Fundamental Logic By Which Husky Makes
    Money

    • Charging premium- providing quality products


    • Customers were willing to pay because of their excellent customer
    service, technological knowledge and maintenance
    • Targeting niche market by attracting customers
    • Husky had a stern and strong corporate culture which drove
    employees to work to the best of their abilities.
    How is Husky distinctive in terms of the
    markets that it target?

    • Niche marketing – PET segment


    • They concentrated in the niche segment unlike its competitors
    whose products were of low cost compromising on the quality
    • Target premium segment providing quality product
    • Providing complete factory solution in its particular plastic segment

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