Research Methodology: Basic Concepts

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Research Methodology

Basic Concepts
Why must we understand research?
 help make informed decisions

 need to produce research in career

 evaluating research in different areas

 assist in research classes

 Support for thesis/dissertation writing


Four Key Issues for researching….
 What am I going to do in my research?

 Who else has done research like this, and what did they do?

 How am I going to do this research?

 Why will this research be important to the academic


community?
Research?
 Search again?

 Explore new knowledge?

 Get academic degree?

 What?
 Exploring and understanding the meaning of
individuals or groups ascribe to a social or human
problem
Academic research involving
1. Studying the meaning/fact and figure of people’s lives, under real-
world conditions

2. Representing the views and perspectives/statistical data of the


people in a study

3. Covering the contextual conditions within which people live

4. Contributing insights into existing or emerging concepts that may


help to explain human social behavior

5. Striving to use multiple sources of evidence rather than relying on a


single source
Methods vs methodology
 Methods: process
 Methodology: science
Science, the Scientific Method, and
Research?
 Science…
 a body of established knowledge
 the observation, identification, investigation, and theoretical
explanation of natural phenomenon
Science, the Scientific Method, and
Research?
 Theory…
 a set of inter-related constructs and propositions that specify
relations among variables to explain and predict phenomena
 should be simple, consistent with observed relationships,
tentative and verifiable
Science, the Scientific Method, and
Research?
 Scientific Method…
 involves the principles and processes regarded as characteristic
of or necessary for scientific investigation
 process or approach to generating valid and trustworthy
knowledge
Science, the Scientific Method, and
Research?
 Research…
 the application of the scientific method
 a systematic process of collecting and logically analyzing
information (data)
 Research Methods
 the ways one collects and analyzes data
 methods developed for acquiring trustworthy knowledge via
reliable and valid procedures
Science, the Scientific Method, and
Research?
 Research methodology
 a science of studying how research is done scientifically
Simple research model

1. Problem

4. Action 2. Data Collection

3. Data Analysis
Structure of Research

The "hourglass" notion of research


begin with broad questions
narrow down, focus in
operationalize
OBSERVE
analyze data
reach conclusions
generalize back to questions
Deduction and Induction

Deduction

Induction
Key concerns in Research selection
 Interest
 Relevance
 Duplication
 Feasibility
 Acceptability
 Applicability
 Cost Effectiveness
 Ethical Consideration
More information

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