Scribd Logo
Upload

Welcome to Scribd!

  • 129 views

    Media and Social Media - Impact On The Society

    Uploaded by

    The Wild Child
    This document discusses media and social media, their impact on society, and how social media can be used positively. It defines social media as technologies that transform one-way media into social dialogues and support democratizing knowledge. Some key advantages of social media outlined are its broad reach, ability to target audiences, low cost, personalized nature, speed, and ease of use. The document also discusses how social media has changed communication and given more freedom of expression, connecting people with shared interests. Both traditional and social media are needed and have their own strengths and limitations. The government of India has effectively used social media to promote various schemes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Media and Social Media - Impact On The Society

    Uploaded by

    The Wild Child
    129 views17 pages
    This document discusses media and social media, their impact on society, and how social media can be used positively. It defines social media as technologies that transform one-way media into social dialogues and support democratizing knowledge. Some key advantages of social media outlined are its broad reach, ability to target audiences, low cost, personalized nature, speed, and ease of use. The document also discusses how social media has changed communication and given more freedom of expression, connecting people with shared interests. Both traditional and social media are needed and have their own strengths and limitations. The government of India has effectively used social media to promote various schemes.

    Original Title

    Media and Social Media - Impact on the Society.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses media and social media, their impact on society, and how social media can be used positively. It defines social media as technologies that transform one-way media into social dialogues and support democratizing knowledge. Some key advantages of social media outlined are its broad reach, ability to target audiences, low cost, personalized nature, speed, and ease of use. The document also discusses how social media has changed communication and given more freedom of expression, connecting people with shared interests. Both traditional and social media are needed and have their own strengths and limitations. The government of India has effectively used social media to promote various schemes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    129 views17 pages

    Media and Social Media - Impact On The Society

    Uploaded by

    The Wild Child
    This document discusses media and social media, their impact on society, and how social media can be used positively. It defines social media as technologies that transform one-way media into social dialogues and support democratizing knowledge. Some key advantages of social media outlined are its broad reach, ability to target audiences, low cost, personalized nature, speed, and ease of use. The document also discusses how social media has changed communication and given more freedom of expression, connecting people with shared interests. Both traditional and social media are needed and have their own strengths and limitations. The government of India has effectively used social media to promote various schemes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    Media and Social Media

    - Impact on the Society


    Mr. A. K. Choudhary, ITS
    Types of Media
    5 As - Media Literate Citizenship
    • Access to Media
    • Awareness of Media’s Power
    • Assessment of how media portray events and
    issues
    • Appreciation for the role media play in
    creating Civil Societies
    • Action to encourage better communication
    across Cultural, Social and Political divides.
    Social Media - Definition

    Social media use web-based technologies to


    transform and broadcast media monologues
    into social media dialogues.

    They support the democratization of knowledge


    and information and transform people from
    content consumers to content producers.
    Advantages of Social Media
    Available Social Media
    Social Media - Forms

    1. Concept (Art, Information, or Meme)


    2. Media (Physical, Electronic, or Verbal)
    3. Social Interface (Intimate, Direct, Community
    Engagement, Social, Viral, Electronic Broadcast,
    Syndicate, or other physical media such as print).
    “When we change the way we communicate, we change
    society. The tools that a society uses to create and
    maintain itself are as central to human life as a hive is
    to bee life”

    A quote from “Here Comes Everybody” authored by


    Clay Shirky
    Social Media for Society
    Appreciation
    • How can we appreciate the necessity of Media’s role in civil
    society?
    • How do the subtleties of a Media Culture influence our
    social reality?
    • How do the Media build Identity?
    • How can we appreciate diversity through understanding
    Media?
    • What are the new ways media are empowering citizenship?
    • How to filter rhetoric from reality?
    Social Media for Business

    1. Broad Reach
    2. Ability to Target
    3. Free or Low-Cost
    4. Personal
    (Customized)
    5. Fast
    6. Easy

    Courtesy:
    An Informative video by the Government
    of Victoria State, Australia

    https://www.youtube.com/watch?v=8iQLkt5CG8I

    On “Social Media Policy”


    Social Media: An Instrument for Change
    • Speed of Information Sharing – WhatsApp, Viber and Webpage links.
    • Freedom of Expression via Twitter, Facebook and Blogs
    • Individual groups with same ideology getting connected & increase in the
    number of Online Associations and Crowd Mobilizations.
    • Development of Mobile Technology – App version available for all needs –
    Banking, Share Trading, Games, News, Shopping and Travel Booking etc
    • First Generation Entrepreneur like Mark Zuckerberg (FB), Kunal Bahl
    (Snapdeal ) and Sachin & Binny Bansal (Flipkart) have been inspiration to
    Start Up enthusiasts.
    • Brought in new vocal terminology as ‘viral’, ‘hashtag’,’un-friend’ etc.

    • Govt. interest in Digitizing Citizen Data and Documentation – Digital India


    Traditional Vs Social Media
    • Reach - Traditional and Social Media have to co-exist and depend upon each
    other. The new media also has its linguistic and network limitations.
    • Accessibility – While the means of productions of Traditional media are
    well spread; the social media tools are dependent upon accessibility and
    software familiarity.
    • Usability – Traditional Media production typically requires specialized skills
    and training. Most Social Media does not, or in some cases reinvent skills, so
    anyone can operate the means of production.
    • Verification - The stretched production time verification of the information
    easy in Traditional Media, where as, the Social Media being instant, the
    information needs varification.
    • Permanence - Traditional, once created, cannot be altered, whereas Social
    Media can be altered almost instantaneously by comments or editing.
    Govt. of India used Social Media extensively to reach
    out to the Citizens about their numerous Schemes
    such as
     Smart City Mission
     Make in India
     Digital India
     Start-Up India
     Skill India
     Swachh Bharat
     AMRUT
     HRIDAY
     Pradhan Mantri Jan Dhan Yojna
    Traditional Media Needs to Avoid Sensationalism
    Thank You

    You might also like