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    Digital Transformation of An Offline Coaching Center

    Uploaded by

    Sanjeev Sahu
    This project shows how to transform an offline education business for the digital age. The framework used was CCDIV. Cheers

    Copyright:

    © All Rights Reserved

    Digital Transformation of An Offline Coaching Center

    Uploaded by

    Sanjeev Sahu
    152 views15 pages
    This project shows how to transform an offline education business for the digital age. The framework used was CCDIV. Cheers

    Original Title

    DIGITAL TRANSFORMATION OF AN OFFLINE COACHING CENTER

    Copyright

    © © All Rights Reserved

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    This project shows how to transform an offline education business for the digital age. The framework used was CCDIV. Cheers

    Copyright:

    © All Rights Reserved
    152 views15 pages

    Digital Transformation of An Offline Coaching Center

    Uploaded by

    Sanjeev Sahu
    This project shows how to transform an offline education business for the digital age. The framework used was CCDIV. Cheers

    Copyright:

    © All Rights Reserved
    of 15

    DIGITAL TRANSFORMATION

    OF AN OFFLINE COACHING
    CENTER
    Submitted by :
    Aishwarya Aher
    Gaurav Jaiswal
    Pranit Dugar
    Sanjeev Sahu
    Shruti Singhal
    Shruti Tiwari
    Subhadeep Chakraborty
    INTRODUCTION
    • Lyceum is an offline coaching center,
    teaching to students from classes 7th – 12th
    • Students are primarily from the local
    government schools enrolled in Bengali
    medium curriculum, West Bengal board
    • With lack of good infrastructure and
    teachers, the government schools are
    unable to provide quality education
    • Left with no other option parents send
    their children to tuitions/ coaching centers
    OBJECTIVE
    • To create an online video learning platform where students can learn
    by watching videos in their own regional languages
    • Harness the potential of online regional language education
    • To step into the overall city market
    • Provide the video courses at a cheaper price , prices can be as low as
    Rs 200 per month
    PLAN OF ACTION
    • Simultaneously, building the platform while also running the offline
    business
    • During the first year of digital transformation, offline classes will be
    held and recorded at the same time
    • Both classroom teaching and online whiteboard methods will be used
    • After the first year, the videos will be uploaded in the platform
    • Some videos would be uploaded in the YouTube to increase the
    awareness of the platform
    IMPLEMENTING C-C-D-I-V
    STRATEGY

    CUSTOMER COMPETITION DATA INNOVATION VALUE


    CUSTOMER JOURNEY MAP

    Awareness from
    word of mouth, scholarship
    digital Trial version of programs( reduc
    marketing the online ed fee for merit
    campaign Research platform Action students) Advocacy

    Desire
    Discovery Surfing, Payment for the Reviews and
    YouTube videos subscription Loyalty comments on
    social media
    and our
    platform &
    Word of Mouth
    CUSTOMERS: access strategy
    • Students will be able to watch the online videos in their devices from
    their homes
    • The portal can be accessed from all devices, through browsers and
    applications
    • Payment can be done through all mobile wallets and all type of cards
    and can also be paid through banks( cheque, dd etc)
    CUSTOMERS: engage and customize
    strategy
    • A demo version of the platform will also be released so that students
    can decide weather to purchase full version or not
    • Students can create their own studying plan and watch the videos at
    their own pace
    • Students can also decide to take tests after every chapter to test their
    understanding
    CUSTOMERS: connect and collaborate
    strategy
    • Students can ask doubts in the platform and can get answers in real
    time from the trainers
    • Students will have access to a platform where they can have
    discussion with each other
    • Students can also interact with the trainers on social media platforms
    like Facebook, twitter, reddit etc.
    • All the students can participate in free open online quiz competitions
    held in the platform and social media where all students( weather
    enrolled or not) will compete against each other.
    COMPETITIVE VALUE TRAIN
    FAMILY OR FRIENDS
    TEACHING

    ASYMMETRIC COMPETITION

    TEACHER COACHING INSTITUTE STUDENT

    SYMMETRIC COMPETITION

    TEACHER COACHING ONLINE PORTAL


    INSTITUTE
    SYMMETRIC COMPETITION (INTERMEDIARY)

    OTHER OTHER ONLINE


    TEACHER
    COACHING PORTAL
    INSTITUTE
    LEVERS TO TURN DATA INTO VALUE

    Insights: Targeting: Personalization: Context:


    • Performance of the product • Student- grade wise • Tailor- made courses for 10th • Product penetration in target
    • Studying patterns • School wise and 12th board exams market
    • Concentration levels of • Geography wise • Results with tailor made • Business performance
    students among various class • Device wise feedbacks standards
    groups • Preference wise • Custom made beginners, • Set standards for every
    • Group study with the help of intermediate, advanced student to compare their
    chatbot. courses performance with others
    • Career counselling through
    after 10th - 12th predictive
    analysis
    INNOVATION

    FROM TO
    • Business Decision based on the • Business Decision based on the data
    knowledge and experience of senior collected and from the insights drawn
    teachers and the business owner • Digitization idea is affordable, fast and
    • Ideas (opening more chains) are easy
    difficult, expensive and slow • Experimentation can be conducted on
    the website constantly by experts
    • Experimentation cannot happen
    • Failure is learned from early and cheaply
    • Failure is avoided at all cost • Focus on the minimal viable prototype
    • Focus on the end product and iteration after launch
    SCALING UP AN INNOVATION

    Polished
    Cannot iterate Polished roll
    launch of
    quickly after out of the
    website and
    platform to
    launch app to target
    the students
    market

    MVP rollout
    Can iterate to the
    students of
    quickly after lyceum
    launch coaching
    students

    Can limit roll-out Cannot limit roll-


    out
    VALUE

    Students
    preferring
    NEW Online video
    videos in
    classes
    regional
    languages

    VALUE PROPOSITION
    New
    customers
    Offline
    will also
    classroom
    SAME come to the
    teaching
    coaching
    center
    SAME NEW

    CUSTOMERS

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