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    Hiraya Marketing Agency: By: Jolina A. Reyes

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    jolina
    This feasibility study evaluates establishing a digital marketing agency called Hiraya Marketing Agency in Malasiqui, Pangasinan. The study examines the viability from marketing, technical, management, financial, and socio-economic aspects. It finds that there is a need and demand for such an agency as currently no registered marketing agencies exist in the area. The marketing, technical, and management aspects are deemed viable. Financially, the project is expected to be profitable with a payback period of 1.5 years and increasing returns. Socio-economically, it will reduce unemployment and benefit the community and government. Overall, the feasibility study recommends implementing the proposal for the digital marketing agency.

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    Hiraya Marketing Agency: By: Jolina A. Reyes

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    jolina
    39 views26 pages
    This feasibility study evaluates establishing a digital marketing agency called Hiraya Marketing Agency in Malasiqui, Pangasinan. The study examines the viability from marketing, technical, management, financial, and socio-economic aspects. It finds that there is a need and demand for such an agency as currently no registered marketing agencies exist in the area. The marketing, technical, and management aspects are deemed viable. Financially, the project is expected to be profitable with a payback period of 1.5 years and increasing returns. Socio-economically, it will reduce unemployment and benefit the community and government. Overall, the feasibility study recommends implementing the proposal for the digital marketing agency.

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    This feasibility study evaluates establishing a digital marketing agency called Hiraya Marketing Agency in Malasiqui, Pangasinan. The study examines the viability from marketing, technical, management, financial, and socio-economic aspects. It finds that there is a need and demand for such an agency as currently no registered marketing agencies exist in the area. The marketing, technical, and management aspects are deemed viable. Financially, the project is expected to be profitable with a payback period of 1.5 years and increasing returns. Socio-economically, it will reduce unemployment and benefit the community and government. Overall, the feasibility study recommends implementing the proposal for the digital marketing agency.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    39 views26 pages

    Hiraya Marketing Agency: By: Jolina A. Reyes

    Uploaded by

    jolina
    This feasibility study evaluates establishing a digital marketing agency called Hiraya Marketing Agency in Malasiqui, Pangasinan. The study examines the viability from marketing, technical, management, financial, and socio-economic aspects. It finds that there is a need and demand for such an agency as currently no registered marketing agencies exist in the area. The marketing, technical, and management aspects are deemed viable. Financially, the project is expected to be profitable with a payback period of 1.5 years and increasing returns. Socio-economically, it will reduce unemployment and benefit the community and government. Overall, the feasibility study recommends implementing the proposal for the digital marketing agency.

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    You are on page 1of 26

    FEASIBILITY STUDY ENTITLED

    HIRAYA
    MARKETING
    AGENCY
    by: Jolina A. Reyes
    Rationale
    What problem do you want to solve?

    Building up brand requires full-time attention but some


    businesses specially those small ones struggles on how they
    can create their own brand. They need people that are capable
    in multiple fields such as content management, social media
    marketing, production, and many more. But unfortunately,
    according to the list of registered business in Malasiqui, there
    is no registered marketing agency in the town.
    Objective:
    The primary purpose of this paper is to express an in-
    depth and comprehensive feasibility study for a
    marketing agency in Malasiqui, Pangasinan which
    specialized in full service digital marketing.

    -
    Methodology
    specific procedures or techniques used to identify, select,
    process, and analyze information about a topic

    The chosen research method for this feasibility study a


    mixed method: qualitative as the research topic needs
    further understanding and consideration, and quantitative
    as numerical data are included in the feasibility analysis.

    Bij ou Solutions, Inc. | 2020


    1. What is the viability of establishing the business
    in terms of;

    a, marketing aspect;
    Statement of
    the problem b. technical aspect;

    #1 c, management aspect;

    d, financial aspect; and


    It sought to answer the
    following question.
    e, socio economic aspect?

    Bij ou Solutions, Inc. | 2020


    a.Findings
    Marketing Aspect
    ABOUT THE
    COMPANY BUSINESS NAME AND LOGO

    The Hiraya Marketing Agency


    (HMA) is a full-service digital
    marketing agency in Malasiqui,
    Pangasinan that strategies in
    producing quality and exceptional
    digital marketing performance.
    The Brand and
    Offering
    What is your product or service?
    The business aims to deliver a functional and full-featured design that drives user
    engagement and business growth. This digital advertising agency which specializes in
    offering online marketing campaigns includes a full 360-degree approach to digital
    marketing.

    STARTER DIGITAL PACKAGE


    P5,000/MONTH

    BASIC DIGITAL PACKAGE


    P10,000/MONTH

    GROWTH DIGITAL PACKAGE


    P20,000/MONTH
    10% MARKET SHARE
    PROJECTED GAP
    Year 1 Year 2 Year 3 Year 4 Year 5
    500 600 600 750 750

    400

    400 400 500 500


    300

    200
    200 200 250 250

    100

    0 0 0 0 0
    Supply Demad Gap Supply Demad Gap Supply Demad Gap Supply Demad Gap Supply Demad Gap
    Promotional Activities

    INVEST MORE TRADE SHOWS BE SEEN ON


    ON SOCIAL ADS OTHER
    PLATFORMS
    CONCLUSION A
    The comprehensive project backed by market aspects supports the
    implementation of the business. According to
    the result of the market analysis, the supply for this kind of services
    is very limited with a projected gap of 192 services that are not
    supplied so the existence of this business venture can serve as a
    suitability
    to its clients.

    Bij ou Solutions, Inc. | 2020


    RECOMMENDATION A
    • Improve and expound new services and packages offerings.
    • The full services digital marketing can also be converted to became
    fully integrated service marketing agency
    b.Findings

    Technical
    Aspect

    CONNECT ASSIGN DEVELOP EXECUTE TASK CHECK


    PROJECTS CAMPAIGN  PROGRESS
    . .
    FACILITY LAY OUT
    CONCLUSION B
    In the technical aspect, the needed equipment, supplies and location with all
    associated costs are determined. It was also concluded that all the supplies are
    accessible and available for consumption and purchase. 

    Bij ou Solutions, Inc. | 2020


    RECOMMENDATION B
    1.The location of business office can be moved to the town of Malasiqui
    or to other accessible location for the clients.
    FINDINGS C.
    MARKETING TEAM
    GET TO KNOW US
    CREATIVE DIRECTOR

    SEO Specialist Social Media Manager Graphic Designer


    CONCLUSION C
    This study also identifies the impact on society and environment showing
    positive effect since establishing marketing agency lessen the unemployment by
    providing work.

    HMA management team brings a broad range of industry experience and training
    from both energetic small firms and experienced industry leaders.Initially, the
    business will outsource three freelancersto be able to serve the needs of the
    clients.

    Bij ou Solutions, Inc. | 2020


    RECOMMENDATION C
    1.In terms of employment, when the market share increases and become
    constant the
    business could start hiring full-service employees.
    d.FINDINGS
    Payback period
    Financial Aspect 1 ½ year
    200%
    PROJECT COST
    12O,OOO
    150%

    100%

    50%

    0%
    Year 1 Year 2 Year 3 Year 4 Year 5
    CONCLUSION D
    The financial feasibility study recognizes
    the financial resources needed to channel and operate the business and calculates all
    the economic performance indicators for the project. The finding shows that there is
    a positive return of investment of 62% for the year 1, increasing return on equity and
    the payback period is just about 1.5 years.

    Bij ou Solutions, Inc. | 2020


    RECOMMENDATION D
    1. The recommendation is to invest in this proposal, since all of the
    analysis techniques suggest will be successful.
    E.FINDINGS
    Socio-Economic
    Aspect
    CONCLUSION E
    The government will also be benefited through the
    remittance of taxes and the business community as a
    whole can be profited since the main services are created
    for their expediency and to help them realize their
    dreams.

    Bij ou Solutions, Inc. | 2020


    RECOMMENDATION E
    The recommendation is to implement this proposal, since there are lot of
    beneficiaries special the people, planet and the society as a whole
    FOR LISTENING

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