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    Class 1 - Introduction To Retail

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    Achim Braganca
    This document provides an introduction to retail management, defining retail as the last stage of moving goods to consumers. It discusses the key functions of retailers in adding value for consumers through assortment, convenience, location, and ownership. The document also outlines the changing global retail landscape, with technology empowering consumers and retailers, and emerging markets in countries like India, China, and Russia driving growth. It profiles the largest retailers worldwide and considers future trends in mobile commerce and lifestyle retailing.

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    Class 1 - Introduction To Retail

    Uploaded by

    Achim Braganca
    124 views15 pages
    This document provides an introduction to retail management, defining retail as the last stage of moving goods to consumers. It discusses the key functions of retailers in adding value for consumers through assortment, convenience, location, and ownership. The document also outlines the changing global retail landscape, with technology empowering consumers and retailers, and emerging markets in countries like India, China, and Russia driving growth. It profiles the largest retailers worldwide and considers future trends in mobile commerce and lifestyle retailing.

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    This document provides an introduction to retail management, defining retail as the last stage of moving goods to consumers. It discusses the key functions of retailers in adding value for consumers through assortment, convenience, location, and ownership. The document also outlines the changing global retail landscape, with technology empowering consumers and retailers, and emerging markets in countries like India, China, and Russia driving growth. It profiles the largest retailers worldwide and considers future trends in mobile commerce and lifestyle retailing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    124 views15 pages

    Class 1 - Introduction To Retail

    Uploaded by

    Achim Braganca
    This document provides an introduction to retail management, defining retail as the last stage of moving goods to consumers. It discusses the key functions of retailers in adding value for consumers through assortment, convenience, location, and ownership. The document also outlines the changing global retail landscape, with technology empowering consumers and retailers, and emerging markets in countries like India, China, and Russia driving growth. It profiles the largest retailers worldwide and considers future trends in mobile commerce and lifestyle retailing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    INTRODUCTION TO

    RETAIL MANAGEMENT

    1
    LEARNING OBJECTIVES

     Defining retail
     The functions of a retailer
     The marketing – retail equation
     The significance of retail as an industry
     The new role of the retailer
     The global retail scenario
     Key issues facing global retailers
     Retail as a career

    2
    WHAT IS RETAIL?

     Retail – derived from the French word “retailler”, which


    means to break bulk
     Retailing- last stage in the movement of goods and
    services to the consumer
     Retail consists of- all activities involved in the marketing
    of goods and services directly to the consumers for their
    personal, family or household use

    3
    FUNCTIONS OF A RETAILER

     Form utility- by offering assortment of finished goods and


    services in a form that customers want
     Time utility- by keeping the store open when the consumers
    prefer to shop
     Place utility-by being available at a convenient location
     Ownership utility- by selling the product
     Serves the manufacturer- by distributing the goods to the end
    consumer

    4
    THE MARKETING – RETAIL
    EQUATION

    Manufacturer Manufacturer Manufacturer

    Wholesaler

    Retailer

    Retailer
    Feedback

    Consumer Consumer Consumer

    5
    THE CHANGING RETAIL
    LANDSCAPE
     Proximity to the customer
     The Rise of consumerism
     Introduction of the Private Label
     Technology

     Retailers are no longer dependent on the manufacturers to sell what is available


    and have emerged as the new leaders in the marketing channel

    6
    THE GLOBAL RETAIL MARKET

    Key challenges
     Emergence of new markets
     Empowered consumer
     Technology enabled efficiencies
     Rise of the E-age

    7
    KEY PLAYERS IN THE WORLD OF RETAIL

    Fortune Company Revenues ($ Profits ($ Mln)


    Rank 2007 Mln)

    1 Wal-Mart Stores 351,139 11,284

    32 Carrefour 99,014.7 2,846.2


    44 Home Depot 90,837.0 5,761
    55 Tesco 79,978.8 3,544.9
    62 Metro 75,131 1,324.9
    80 Kroger 66,111.2 1,114.9
    94 Costco Wholesale 60,151.2 1,103.2
    104 Royal Ahold 56,944.9 1,127.9
    114 Sears Holdings 53,012 1,490
    129 Walgreen 47,409 1,750

    8
    MOST ACTIVE EMERGING RETAIL
    MARKETS

    Rank Country Proportion of respondents


    that are actively looking in
    each market or first opened
    there in 2007

    1 India 27%
    2 Ukraine 24%
    3 Russia 22%
    4 Malaysia 19%
    5 Turkey 13%
    6 South Africa 12%
    7 Thailand 11%
    8 China 10%
    9 Mexico 8%
    10 Indonesia 6%

    9
    RETAIL 2010: THINGS TO COME

     Key role of technology


     Agility in response and integration within the organisation
     Competitive and cost advantages in retailers’ lines of business
     In the light of environmental changes, retailers to rethink their competitive
    strategies
     Internet as a powerful channel of distribution
     Mobile commerce- a reality
     Lifestyle retailing

    10
    RETAIL AS A CAREER

     Buying & Merchandising


     Marketing
     Store Operations
     Sales
     Finance
     Human Resources
     Technology & e-commerce
     Visual Merchandising
     Supply Chain Management & Logistics

    11
    RETAIL IN INDIA
    THE CONCEPT OF ORGANISED
    RETAIL
     Unorganised sector includes units whose activity is not
    regulated by any statute or legal provision, and/or those, which
    do not maintain regular accounts.
     Eg. Neighbourhood baniya, the paanwala, the cobbler, the
    vegetable, fruit vendor etc. would be termed as unorganised
    sector.
     Organised Retail in India is a new reality.
     Indian market is at the growth stage.

    13
    EVOLUTION OF RETAIL IN INDIA

     Barter
     Haats, Mandis & Melas
     Public Distribution Sysytem
     Canteen Stores Department and the Post Offices
     Khadi & Village Industries
     Independent Retail Stores

    14
    DRIVERS OF RETAIL CHANGE IN
    INDIA
     Socio- Economic Factors
     Changing Income Profiles
     The Age Factor
     The Changing Role of Women and the Evolving Family Structure
     The Changing Consumption Basket
     Increased Credit Friendliness
     Geographical Dispersion of Market Potential

    15

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