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    Soft Drinks Industry: Presented by Vishnupriya.G

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    priyaleo_19894819
    The soft drink industry began in the 17th century with flavored water and has grown significantly. It is now a $34 billion global industry dominated by Coca-Cola and Pepsi. Soft drinks are carbonated or non-carbonated beverages sweetened with sugar or artificial sweeteners and contain flavorings. The United States has the highest per capita consumption at 216 liters per year.

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    Soft Drinks Industry: Presented by Vishnupriya.G

    Uploaded by

    priyaleo_19894819
    156 views29 pages
    The soft drink industry began in the 17th century with flavored water and has grown significantly. It is now a $34 billion global industry dominated by Coca-Cola and Pepsi. Soft drinks are carbonated or non-carbonated beverages sweetened with sugar or artificial sweeteners and contain flavorings. The United States has the highest per capita consumption at 216 liters per year.

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    Soft Drink

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    The soft drink industry began in the 17th century with flavored water and has grown significantly. It is now a $34 billion global industry dominated by Coca-Cola and Pepsi. Soft drinks are carbonated or non-carbonated beverages sweetened with sugar or artificial sweeteners and contain flavorings. The United States has the highest per capita consumption at 216 liters per year.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    156 views29 pages

    Soft Drinks Industry: Presented by Vishnupriya.G

    Uploaded by

    priyaleo_19894819
    The soft drink industry began in the 17th century with flavored water and has grown significantly. It is now a $34 billion global industry dominated by Coca-Cola and Pepsi. Soft drinks are carbonated or non-carbonated beverages sweetened with sugar or artificial sweeteners and contain flavorings. The United States has the highest per capita consumption at 216 liters per year.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    of 29

    SOFT DRINKS

    INDUSTRY

    PRESENTED BY
    VISHNUPRIYA.G
    DEFINITION OF SOFT DRINK
    Soft drinks are non-alcoholic water based flavored
    drinks that are optionally sweetened, acidulated, carbonated
    and which may contain fruit, fruit juice and /or salts; their
    flavor may derive from vegetable extracts or other aromatic
    substances.
    INDUSTRY OVERVIEW
    The first marketed soft drinks appeared in the 17th
    century as a mixture of water and lemon juice
    sweetened with honey.
    Soft drinks means carbonated drinks.
    Today, soft drink is more favorite refreshment drink
    than tea, coffee, juice etc.
    The main production of soft drink was started in 1830’s.
    Nearly 200 nations consume soft drinks with an annual
    consumption of more than 34 billion gallons.
    HISTORY
    1798 - The term "soda water" first coined.
    1830 – The main production of soft drink was started.
    1861 - The term "pop" first coined.
    1886 - Dr. John S. Pemberton invented "Coca-Cola" in
    Atlanta, Georgia.
    1898 - "Pepsi-Cola" is invented by Caleb Bradham.
    1899 - The first patent issued for a glass blowing
    machine, used to produce glass bottles.
    1929 - The Howdy Company debuted its new drink "Bib-
    Label Lemon-Lime Sodas" later called "7 up". Invented by
    Charles Leiper Grigg.
    1957 -The first aluminum cans used.
    1959 - The first diet cola sold.
    1970 - Plastic bottles are used for soft drinks.
    1973 -The PET bottle created.
    Raw materials used in soft drinks
     Water
     Flavour
    Acids
    Carbon Dioxide
    Colour
    Sugar
    The Manufacturing Process
    Clarifying the water
    Filtering, sterilizing, and dechlorinating the water
    Mixing the ingredients
    Carbonating the beverage
    Filling and packaging
    GLASS BOTTLE FILLING MACHINE
    TYPES
    Glass bottles
    Aluminum cans
    PET bottles for home consumption
    Non-alcoholic soft drink beverage market can be divided
    two types .
    a) Fruit drinks
    b) Soft drinks.
    Soft drinks can be further divided two types
    a) Carbonated
    b) Non-carbonated drinks.
    SOFT DRINKS BRANDS
    Top 10 Soft Drinks
    Coca-cola Classic (coca-cola)
    Pepsi-cola (PepsiCo)
    Diet Coke (coca-cola)
    Mountain Dew (PepsiCo)
    Diet Pepsi (PepsiCo)
    Dr Pepper (Cadbury-Schweppes)
    Sprite (coca-cola)
    Fanta (coca-cola)
    Caffeine-Free Diet Coke (coca-cola)
    Diet Mountain Dew (PepsiCo)
    THE TOP 5 COUNTRIES IN SOFT
    DRINK CONSUMPTIONS
    1. United States : 216 litres
    2. Ireland : 126 litres
    3. Canada : 119.8 litres 
    4. Norway : 119.8 litres  
    5. Belgium : 102.9 litres 

     The per capita consumption of soft drinks in India is


    estimated at 3 bottles per annum which is quite low as
    compared to many other developing countries.
    MAJOR PLAYERS IN INDIA
    India is one of the lowest soft drink consuming countries
    in the world.
    The two global majors
    PepsiCo -PepsiCo is founded by Donald M. Kendall,
    President and Chief Executive Officer of Pepsi-Cola and
    Herman W. Lay, Chairman and Chief Executive Officer of
    Frito-Lay, through the merger of the two companies.

    Coca – Cola - Coca-Cola was invented in May 1886 by


    Dr. John S. Pemberton in Atlanta, Georgia.
    The Coca-Cola Company is the world's largest beverage
    company, largest manufacturer, distributor and marketer
    of non-alcoholic beverage concentrates and syrups in the
    world.
    COKE VS PEPSI
    4PS OF PEPSI AND COKE

    PLACE
    Introduction in A+ cities such as Chennai, Mumbai,
    Delhi and move to the rest;
    Pepsi started in Chennai and Coke in Mumbai;

    PRICE
    Initial penetration strategy.
    Prices move in tandem with oligopolistic nature of
    business.
    PRODUCT
    Product differentiation interms of shape, bottles and
    cans, colours and logos.
    Ultimately, difference in perception created

    PROMOTIONS
    Film stars and cricketers
    Sponsoring cricket tournaments
    Lifestyle products
    PRODUCT THAT PREFERED MORE BY GENERAL
    PUBLIC
     
    AGE GROUP
    PARAMETERS GIVEN BY GENERAL PUBLIC
    DO ADVERTISEMENT CAN INCREASE
    SALES
    COCA COLA ISSUE
    Coca-Cola has been the target of many campaigns to
    ban the sale of soft drinks after a study by the Center
    for Science and Environment found that
    Coca-Cola and Pepsi products sold in India contained
    high levels of pesticides.

    Polluted drinking water and toxic waste have plagued


    the small Indian village of Plachimada since Coca-Cola
    first opened a plant next to the residents' homes.
    Health effects
    Obesity and weight-related diseases
    Dental decay
    Soft drinks and bone density
    SWOT ANALYSIS
    STRENGHTS WEAKNESSES
    BASIC CONSUMER NEGATIVE CLAIM
    NEED TRADITIONAL
    LARGE AND GROWING PRESERVATION
    MARKET NARROW RANGE OF
    DIFFERENT FLAVOURS MATERIALS
    AND PACKAGES
    LOW COST
    Opportunities Threats
    Establish facts and Healthy Issues
    use potential PR Environmentalism
    New Packaging Distribution costs
    materials
    Replace alcoholic
    drinks
    Further replace tea
    and coffee
    CONCLUSION
     The soft drink industry has increased 25% annually.
    In the market, Coca-Cola and Pepsi are the biggest
    companies in this industry.
     After the S.W.O.T analysis, we see that there are
    limitations for these following segments such as
    unstable in attitude and lifestyle, less brand loyalty,
    health concern and ageing population.

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