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    PR Campaign-2

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    Vipul Partap
    A PR campaign is a strategic, planned series of messages sent to targeted populations over a discrete period of time to achieve organizational goals in response to situations affecting the organization. When PR techniques and media are applied systematically to accomplish goals, it is termed a PR campaign. The aim of a PR campaign is to inform, create awareness, persuade, educate, motivate, and mobilize public opinion towards ideas and actions by utilizing appropriate media and methods to reach target audiences and implement programs to achieve results. A PR campaign differs from an ad campaign in that its goal is to promote services, products or ideas by building favorability, rather than directly promoting sales.

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    PR Campaign-2

    Uploaded by

    Vipul Partap
    84 views7 pages
    A PR campaign is a strategic, planned series of messages sent to targeted populations over a discrete period of time to achieve organizational goals in response to situations affecting the organization. When PR techniques and media are applied systematically to accomplish goals, it is termed a PR campaign. The aim of a PR campaign is to inform, create awareness, persuade, educate, motivate, and mobilize public opinion towards ideas and actions by utilizing appropriate media and methods to reach target audiences and implement programs to achieve results. A PR campaign differs from an ad campaign in that its goal is to promote services, products or ideas by building favorability, rather than directly promoting sales.

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    PR campaign-2

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    PR campaign-2

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    A PR campaign is a strategic, planned series of messages sent to targeted populations over a discrete period of time to achieve organizational goals in response to situations affecting the organization. When PR techniques and media are applied systematically to accomplish goals, it is termed a PR campaign. The aim of a PR campaign is to inform, create awareness, persuade, educate, motivate, and mobilize public opinion towards ideas and actions by utilizing appropriate media and methods to reach target audiences and implement programs to achieve results. A PR campaign differs from an ad campaign in that its goal is to promote services, products or ideas by building favorability, rather than directly promoting sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    84 views7 pages

    PR Campaign-2

    Uploaded by

    Vipul Partap
    A PR campaign is a strategic, planned series of messages sent to targeted populations over a discrete period of time to achieve organizational goals in response to situations affecting the organization. When PR techniques and media are applied systematically to accomplish goals, it is termed a PR campaign. The aim of a PR campaign is to inform, create awareness, persuade, educate, motivate, and mobilize public opinion towards ideas and actions by utilizing appropriate media and methods to reach target audiences and implement programs to achieve results. A PR campaign differs from an ad campaign in that its goal is to promote services, products or ideas by building favorability, rather than directly promoting sales.

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    PR Campaign

    Meaning of Campaign
     Derived from the French word “Campagne” meaning ‘open
    country’.

    2
    What is Campaign?

     A campaign is the strategic design of a series of


    messages sent to one or more targeted populations
    for a discrete period of time in response to a positive
    or negative situation affecting the organization.
     PR has to adopt a campaign approach to achieve
    organization in a scientific manner.
    Definition of PR Campaign?

    > When the principals, techniques and media of public


    relations are applied in a campaign approach to
    accomplish a particular goal or goals of an organization, it
    is termed as PR Campaign.
    > Multimedia PR Campaign: as a planned and action-
    oriented public relations programme based on a judicious
    media-mix aimed at persuading the target audience in
    accomplishing set corporate objectives.

    4
    Types of Campaign

    1. Commercial Campaign
    2. Advertising Campaign
    3. Marketing Campaign
    4. Poverty Eradication Campaign
    5. Political Campaign
    6. Social Issue Campaign
    7. Health Education Campaign
    8. Family Planning Campaign
    9. Small Saving Campaign
    10. Public Relations
    Campaign 10.1: Media
    Relations
    2. : Employee Relations
    3. : Shareholders or Investors Relations
    10.4: Customer Relations
    10.5: Dealers and Suppliers Relations
    10.6: Stakeholders Relations
    10.7: Public Awareness Campaign
    10.8: Public Education Campaign
    10.9: Public Information Campaign
    10.*: Advocacy Campaign 5
    Aim of PR Campaign

     To inform and create awareness


     To persuade, educate and motivate
     To mobilize public opinion towards ideas and actions
     To utilize appropriate media and methods in reaching the
    target audiences.
     To give results by implementing the programmes.
    Ad Campaign v. PR Campaign

     Ad Campaign promotes sales


     PR Campaign aims at the services, products or ideas by
    creating a favorable environment.

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