BY: Vishwambar Puranik
BY: Vishwambar Puranik
BY: Vishwambar Puranik
PRESENTATION ON
BY:
VISHWAMBAR PURANIK
INTRODUCTION
To assess :
Profiles of products/businesses
The cash demands of products
The development cycles of products
Resource allocation and divestment
decisions
MAIN STEPS OF BCG MATRIX
Identifying and dividing a company into SBU.
Assessing and comparing the prospects of
each SBU according to two criteria :
1. SBU’S relative market share.
2. Growth rate OF SBU’S industry.
Classifying the SBU’S on the basis of BCG
matrix.
Developing strategic objectives for each SBU.
BCG MATRIX WITH CASH FLOW
BENEFITS
BCG MATRIX is simple and easy to
understand.
It helps you to quickly and simply screen the
opportunities open to you, and helps you
think about how you can make the most of
them.
It is used to identify how corporate cash
resources can best be used to maximize a
company’s future growth and profitability.
LIMITATIONS
ITC Ltd.
Vision & Mission statements
Vision: Sustain ITC’s position as one of
India’s most valuable corporations through
world class performance, creating growing
value for the Indian economy and the
Company’s stakeholders.
Hotels
Agri - Business
• Agri-Exports
• e-Choupal
• Leaf Tobacco
Group Companies
• ITC Infotech; etc.
Business wise Sales data
Cows Dogs
•FMCG-Cigarettes •Maybe ITC
Infotech.
BCG Matrix of Bajaj Electricals
According to us, out of all the 5 SBU’s of Bajaj
Electricals –