All in One Herbal Shampo

All in one Miraculous Herbal Shampoo
Your satisfaction is our pride

What is Shampoo?
a liquid preparation for washing the hair.

Common Hair Problem
• Grey hair
• Hair loss
• Damaged hair
• Greasy hair
• Oily hair
Our product (Miraculous all in one herbal shampoo)
Benefits of using our product
• Gently infuse hair follicles and skin cells with natural minerals,
herbal extracts, and oils.
• Fights with Dryness
• Calms the Itch
• Relieves Irritation
• Reduces Redness
• Controls Oiliness
• Removes Flakes
• Keeps Hair Beautiful
• Remove gray hair problem

• Hair fall reduction
• Improve damaged hair
• Reduction of greasy hair
• Dandruff removal
• Support hair growth
• Smoothen up the hair
• Reduce roughness of hair
Mission
• Provide the best herbal shampoo

• Ensure customer satisfaction
Key to success
• Carry an assortment of sizes & shapes to fit for the targeted customers.
• Make affordable price for the customer.
• Provide customers with top notch customer service
• Advertise and promote in areas that our target customer base will learn about
our business
Current Status
• Collected the initial capital for running the business and acquired
Trade License from City Corporation & Import- Export License
from the proper authority.
Competitive comparision
• First time introducing a product to solve all the problems

• 15 % discount after 10 purchases
• Free items for elderly people
• Appropriate location
Sales Literature
• 10 % coupon for import the products( minimum 200 bottles)

• First 10 importer companies will get 5 free bottles each.
• 15% discount on the eleventh purchase after ten purchases
Sourcing & Location
• Collect herbs from different importers(Brazil, South Africa)&
Manufacture of our own
• Order placement at International Trade Fair 2017
• ADC Empire plaza, Dhanmondi, Dhaka
Technology
• Peachtree Accounting software for all financial and accounting purpose.
• Retail I.C.E. (Inventory Control Expert) software
for inventory management
• Facebook & other social media as a medium of advertisement
• be www.miraculous.bd.com
Market position in our country
• No 1 brand in our country
• No other brand produce this type of shampoo
• Consumers are highly appreciated
Marketing Strategy.
• Focus heavily on sales promotions
• The marketing budget will not exceed 5% of our gross annual sales
• Our promotions will always stay in tune with our company objectives and mission
statement
Target market & segmentation
• All adult population
• Children
• Every class of people
Pricing Strategy
• Flexible pricing strategy

• Wholesale & Retail pricing
• Key of stonning.
Pricing of the product
SIze Price per unit (Retail)
250 ML 200 tk
400 ML 350 tk
500 ML 500 tk
Promotion Strategy
• 5,000 4x5 color flyers/postcards all around the major cities
• Spot radio advertisements on two local FM radio stations, Radio Furti 98.4 fm,
Radio Amar 92.4 fm and Indian FM as well.
• A direct mail program that will further focus on and target the top 50%
customer base with special in-house sales and promotions
Distribution Strategy
• Our retail location will be the foundation of building our customer
base. We will also manage an E-mail program that will focus on our top
50% customers spotlighting any sales and promotions.
Financial Plan
• No credit
• On cash
• Telecheck service
Exporting & it’s procedures
1) Establishing an Organization(which we have already done)

2) Opening a Bank Account
3) Obtaining Permanent Account Number (PAN)
4) Obtaining Importer-Exporter Code (IEC) Number
Exporting & it’s procedures
5)Registration cum membership certificate (RCMC)
6) Selection of product
7) Selection of Markets
8) Finding Buyers
9) Sampling
Our competitors
• L’OREAL
• TRESEMME
• MATRIX
• DOVE
• SUNSILK
• PANTENE
Advertising
• Social media ads
• Newspaper ads
• Tv ads
Management Team & Financing
Name Designation Investment
Ms. Rita Akter General Manager 1.6 lacs
Ms. Promila Mukherjee Assistant General Manager 1.6 lacs
Ms. Keya Sarker Marketing Manager 1.6 lacs
Mr. Md Rois Uddin Finance Manager 1.6 lacs
Mr. Khairul Anam Uzzal Accountant 1.6 lacs

Management Team & Financing
• Rest of the 2 lacs taka we lend from the Bank.

Break-even Analysis
• A break-even analysis table has been completed on the basis

of average costs/prices.
Break-even Analysis
• To reach to the equilibrium point it might get

approximately 1.5 years
• After reaching to the equilibrium point, we expect
to earn profit from 1.5 years.
Cash flow
• As our business will going to become International(exporting), we are going to
calculate the amounts in Dollars.
Thank You

All in One Herbal Shampo

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All in one Miraculous Herbal Shampoo

Your satisfaction is our pride

a liquid preparation for washing the hair.

• Remove gray hair problem

• Provide the best herbal shampoo

• First time introducing a product to solve all the problems

• 10 % coupon for import the products( minimum 200 bottles)

• Flexible pricing strategy

1) Establishing an Organization(which we have already done)

Ms. Keya Sarker Marketing Manager 1.6 lacs

Mr. Md Rois Uddin Finance Manager 1.6 lacs

Mr. Khairul Anam Uzzal Accountant 1.6 lacs

• Rest of the 2 lacs taka we lend from the Bank.

• A break-even analysis table has been completed on the basis

• To reach to the equilibrium point it might get

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