Scribd Logo
Upload

Welcome to Scribd!

  • 129 views

    Submitted To:-Dr - Parampal Singh SUBMITTED BY: - Gurjot Kaur Roll No. 1828009 MBA 1st

    Uploaded by

    Gurjot kaur
    L'Oreal is one of the leading beauty and cosmetic companies in the world, founded in 1909 in France by Eugene Paul Louis Schueller. It is now the world's largest cosmetic company, with over 68,900 employees worldwide. Jean Paul Agon has served as CEO and chairman since 2011. L'Oreal operates through multiple brands and subsidiaries focused on hair care, skin care, hair color, makeup, and fragrances. The company continues to focus on research and innovation with over 629 patents filed in 2011 across its 19 research centers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Submitted To:-Dr - Parampal Singh SUBMITTED BY: - Gurjot Kaur Roll No. 1828009 MBA 1st

    Uploaded by

    Gurjot kaur
    129 views17 pages
    L'Oreal is one of the leading beauty and cosmetic companies in the world, founded in 1909 in France by Eugene Paul Louis Schueller. It is now the world's largest cosmetic company, with over 68,900 employees worldwide. Jean Paul Agon has served as CEO and chairman since 2011. L'Oreal operates through multiple brands and subsidiaries focused on hair care, skin care, hair color, makeup, and fragrances. The company continues to focus on research and innovation with over 629 patents filed in 2011 across its 19 research centers.

    Original Title

    L`OREAL..pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    L'Oreal is one of the leading beauty and cosmetic companies in the world, founded in 1909 in France by Eugene Paul Louis Schueller. It is now the world's largest cosmetic company, with over 68,900 employees worldwide. Jean Paul Agon has served as CEO and chairman since 2011. L'Oreal operates through multiple brands and subsidiaries focused on hair care, skin care, hair color, makeup, and fragrances. The company continues to focus on research and innovation with over 629 patents filed in 2011 across its 19 research centers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    129 views17 pages

    Submitted To:-Dr - Parampal Singh SUBMITTED BY: - Gurjot Kaur Roll No. 1828009 MBA 1st

    Uploaded by

    Gurjot kaur
    L'Oreal is one of the leading beauty and cosmetic companies in the world, founded in 1909 in France by Eugene Paul Louis Schueller. It is now the world's largest cosmetic company, with over 68,900 employees worldwide. Jean Paul Agon has served as CEO and chairman since 2011. L'Oreal operates through multiple brands and subsidiaries focused on hair care, skin care, hair color, makeup, and fragrances. The company continues to focus on research and innovation with over 629 patents filed in 2011 across its 19 research centers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    SUBMITTED TO :- DR.

    PARAMPAL SINGH

    SUBMITTED BY :- Gurjot kaur


    Roll no. 1828009
    MBA 1st
    CEO
    L'Oreal is one of the leading beauty and cosmetic
    companies in the world .

    Jean Paul Agon


    • Jean Paul Agon is L'OREAL
    CEO and current chairman.
    • He is 5th CEO of L'OREAL
    group.
    • Graduated from HEC Paris in
    1978.
    •Nationality – French
    HISTORY
    FOUNDED IN :- On 30 July ,1909
    FOUNDER :- Eugene Paul Louis Schueller,

    A young French chemist of German descent, developed a hair dye


    formula called AUREALE.

     The guiding principles of company , which


    eventually become L'OREAL , were research
    and innovation in the field of beauty.
     1920, company employed 3 chemists.
     Schueller provided financial support & held
    meetings for La Cagoule at L'OREAL
    headquarters.
     L'OREAL got its start in the hair colour
    business.
    HISTORY .

    1909-1956
    Constructing a model

    1957-1983
    “on the road to grand
    L'OREAL”

    1984-2000
    Become No.1 in the
    industry

    .
    2001-present day
    Diversity of beauty
    worldwide
    OVERVIEW
     Headquarter :- CLICHY , FRANCE

     World’s largest cosmetic company


     68900 employees worldwide
     629 patents filed in 2011.
     19 research centers and 16 evaluation
    centers.
    27 international brands
     Products distributed in 130 countries.
    17% market share.
    More than 14000 employees received digital training
    in 2016.
    L'OREAL INDIA
     L'OREAL entered INDIAN market in 1990 , in partnership with MU
    group with Ultra Doux range of hair care & lip care products.
     in 1994, L'OREAL set up its wholly –owned subsidiary for
    marketing its consumer products in INDIA.
     L'OREAL has set up its own manufacturing plant in Pune,
    Maharashtra.
    BRAND OPERATION
    1. Hair care 2. Skin care

    3. Hair colour 4. Make up 5. Fragrance


    SUBSIDIARY BRANDS
    1. Consumer products 2. Active cosmetics

    3. Professional products 4. Luxury products


    L'OREAL SLOGANS
    L'Oreal competitors
    L`OREAL SWOT ANALYSIS
    INTERNAL ANALYSIS

    STRENGTHS WEAKNESSES

     Continuous research  Decentralized


     Dedication to research organization
     Developed activities  Profits
     Quality  Co-ordination &
     Advertising strategy control
     Image
    EXTERNAL ANALYSIS

    OPPORTUNITIES THREATS

     Growing demands  Growing


     Leading brand competition
     Greater market  Economic downturn
    shares  Out of reach of
    underdeveloped
    areas
     Economic crunch
    VISION
    To be a number one player as a sustainable
    OPPORTUNITIES
    OPPORTUNITIES
    operation company in Asia Pacific by creating a
    OPPORTUNITIES
    customer`s added value for thermal power
    generation and environmental solutions.

    Research
     Development
    Continuous expansion
    Accepting the constraints
    Preparing the future
    MISSION
    “ To promote the best in cosmetics innovation
    to everyone around the world”

    To offer consumers all over the world


     The highest possible quality in each product
    category, each distribution channel & each
    price level.
     To meet beauty needs & aspiration in their
    infinite diversity.
    CONCLUSION
    Excellence in more than 130 countries
    Innovation , safe and high quality
    People-most precious thing
    Embrace personality
    Scholarship program
    THANK
    YOU

    You might also like