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    Name: Mohammed Abdul Jaleel: ROLL:46 Bballb 5years Topic: Difference Between Selling and Marketing

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    SirfMujju
    Mohammed Abdul Jaleel discusses the difference between selling and marketing. Selling focuses on transferring ownership of products and uses aggressive tactics to move existing inventory, while marketing takes a customer-centric approach to understand needs and deliver value. Marketing considers all business functions and aims to profit by satisfying customers over the long run through an integrated strategy. In summary, selling focuses on short-term sales, while marketing adopts a long-term, customer-oriented perspective across an organization's activities.

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    Name: Mohammed Abdul Jaleel: ROLL:46 Bballb 5years Topic: Difference Between Selling and Marketing

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    SirfMujju
    41 views14 pages
    Mohammed Abdul Jaleel discusses the difference between selling and marketing. Selling focuses on transferring ownership of products and uses aggressive tactics to move existing inventory, while marketing takes a customer-centric approach to understand needs and deliver value. Marketing considers all business functions and aims to profit by satisfying customers over the long run through an integrated strategy. In summary, selling focuses on short-term sales, while marketing adopts a long-term, customer-oriented perspective across an organization's activities.

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    Mohammed Abdul Jaleel discusses the difference between selling and marketing. Selling focuses on transferring ownership of products and uses aggressive tactics to move existing inventory, while marketing takes a customer-centric approach to understand needs and deliver value. Marketing considers all business functions and aims to profit by satisfying customers over the long run through an integrated strategy. In summary, selling focuses on short-term sales, while marketing adopts a long-term, customer-oriented perspective across an organization's activities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    41 views14 pages

    Name: Mohammed Abdul Jaleel: ROLL:46 Bballb 5years Topic: Difference Between Selling and Marketing

    Uploaded by

    SirfMujju
    Mohammed Abdul Jaleel discusses the difference between selling and marketing. Selling focuses on transferring ownership of products and uses aggressive tactics to move existing inventory, while marketing takes a customer-centric approach to understand needs and deliver value. Marketing considers all business functions and aims to profit by satisfying customers over the long run through an integrated strategy. In summary, selling focuses on short-term sales, while marketing adopts a long-term, customer-oriented perspective across an organization's activities.

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    © All Rights Reserved
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    of 14

    NAME:

    MOHAMMED
    ABDUL JALEEL
    ROLL:46
    BBALLB 5YEARS
    TOPIC: DIFFERENCE BETWEEN SELLING AND MARKETING
    Selling concept
     Selling concept is a business notion, which states that if consumers and
    businesses remain unattended, then there will not be ample sale of
    organization's product
    Itis associated with Compelling
    consumer's mind towards goods
    and services.
     Starting point= factory
     Focuses on= product
     Perspective= inside-out
     Essence= transfer of title and possession
     Business planning= short term
     Orientation= volume oriented
     Means=heavy selling and promotion
     Price= cost of production
     The selling concept holds that if businesses and consumers are left isolated,
    then the consumers are not going to buy ample products manufactured by
    the company. The concept can be applied belligerently, in the case of goods
    are not sought, i.e. the goods which the customer don’t think of purchasing
    and also when the firm is operating at more than 100% capacity, the firm
    aims at selling what they produce, but not what the market demands.

     Hence, the consumer wants are induced to buy the products, through
    aggressive selling and promotional techniques such as advertising, personal
    selling and sales promotion.The essence of selling concept is to sell what the
    company produces, by convincing, coaxing, luring or persuading buyers,
    rather than what is desired by the customer. The concept focuses at
    generating profit by maximising sales.
    Marketing
    concepts
    Marketing concept is a business orientation which talks about accomplishing
    organizational goals by becoming better than others in providing customer
    satisfaction.
    Itis associated with Directing goods and
    services towards consumer's mind.
     Starting point= target on market
     Focuses on= customers needs
     Perspective= outside-in
     Essence= satisfaction of consumers
     Business planning= long term
     Orientation= profit oriented
     Means= integrated marketing
     Price= market determined
     The marketing concept is a business idea, which states that the company’s
    success lies in becoming more effective than the rivals, in producing,
    delivering and communicating greater customer value to the target market.
     It relies on four elements, i.e. target market, integrated marketing, customer
    needs and profitability. The concept begins with the specific market, stresses
    on customer needs, coordinates activities that influence customers and reaps
    profit by satisfying customers.

     The notion holds that a firm can attain its objective of profit maximisation, in
    the long run, by identifying and working on the needs of the current and
    prospective buyers. The central idea of marketing concept is to fulfil the
    needs of the customer, by means of the product. Hence, all the decision was
    taken by the firm keeping in mind the satisfaction of consumers.
     Selling is the modern version of Exchange under the
    barter system. When the focus is on selling, the
    company management thinks that after production of
    the product has been completed. It is the task of the
    sales department to sell whatever the production
    department has manufactured. Aggressive sales
    methods are justified to this goal and customer’s
    actual needs, and satisfaction on for granted.
     But marketing is a wide and all-pervasive activity to a
    business firm. The task commences with identifying
    consumer needs and does not end, till feedback on
    consumer activities which comprises production,
    packaging, promotion, pricing, distribution and then
    the selling. Consumer needs become the guiding force
    behind all these activities. Profits are not ignored, but
    they are generated on a long run basis. The distinction
    between selling and marketing are summarized in the
    following table:

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