Occidental Mindoro State

College (OMSC) Dormitory

RAQUEL E. GABIA
17 - 54246
Situational Analysis
Occidental Mindoro State College is the
only state college in the province of
Occidental Mindoro located in the heart of
the municipality of San Jose, which is a
stone’s throw away from the Municipal Hall
and the St. Joseph, The Worker Cathedral.
The town on the other hand, is located 130
kilometers southeast of the Provincial
Capital and in approximately 230 nautical
miles from the National Capital Region.
Situational Analysis
The success of the college has seen
through its continuous increase in the
number of enrolees and campuses. In 2017,
a new birth campus was established in the
island of Lubang to cater our dear brothers
and sisters in the said island.
Guided by its Vision, Mission, Goals and
Objectives and by its four pillars of service
– Instruction, Research Development,
Extension and Production, the College
continues its pursuit for quality tertiary
education in the province and is committed
to serve the youth as an institution of
Situational Analysis
About 15 years have passed and it became
part of the SUCs and each campuses
continuously growing including the
Mamburao Campus. Its population continue
to grow as years passed. As of 2018 – 2019
there were almost 3,000 enrolees in the
said campus and an approximate employee
of 150 all from different places of he
province. With its surroundings, there were
only eight boarding houses and only two of
them were registered and follows the rule
and policy to have a safe and comfortable
place to live in. There were also hundreds
Opportunity
The number of enrolees for every year is a
great opportunity to take on this venture
Insufficient number of boarding houses in
the area
The desire of providing the students,
faculty and staff with a clean, affordable
and a friendly environment for all.
Objectives
Build a residential program that fosters a
spirit of engagement and community
among students, staff, faculty and other
who needs a home to stay.
Make them feel at home while here and
will include inviting, safe, secure,
comfortable, and barrier-free communal
spaces where students can congregate,
socialize, study, and interact with each
other and with faculty and staff.
Objectives
Every new resident will be invited to
membership in a high-quality learning
community designed to facilitate his or her
academic success and path to graduation.
These communities will enable residents to
create immediate connections with fellow
students, faculty, and staff and other
individuals who were part or who were
living in the dormitory. They will provide a
conduit for the personal drive, goals, and
thirst for productive engagement that each
student brings to the college.
Objectives
These communities will be a catalyst for a
lifelong love of learning and an unbreakable
bond between students and other
individuals who were living in the dormitory.
For the college motive – to earn at least 5%
to 10% of its income which will be use in
improving and innovating the college to
continually provide the needs of the
students and provide quality education.
Target Market
The proposed business will be targeting three distinct
customer segments, the primary target market is the students
from OMSC where it blows up to about 3,000 in the school
year 2018 – 2019. The second one is the faculty and staff of
the college from different and far places that were assigned.
The third one is the employees/workers who wish to live in
near their office locations. Only the historical data of the
college was gathered because they don’t want to release new
information for the last school year. The plan is only intended
for those who study and work within Mamburao Area only.
About 40% of the students enrolled in the college were
renting and it is difficult for them to find a good apartment or
boarding houses and because of this, some were forced to go
home even late at night. The faculty and staff of the college is
approximately 150 and 10% to 15% of them were renting.
Marketing Strategy
They will focus their effort on leasing out
and developing their image by providing
quality service to their clients. Marketing
strategies is one of the most important
factors in business to consider to make it
feasible in the locality. The OMSC
Dormitory aims to help the target market to
lessen the transportation expense and to
prevent the vehicular accidents, by
analyzing the current market demand,
market research and situational analysis.
This will discuss different components and
factors of marketing strategy such as
Service Strategy
It will employ a “First Come, First Serve” technique.
Implementation and following this technique is important to
avoid negative feedback. OMSC Dormitory is different from
others because of its good quality service, the facilities and
surroundings wherein the tenants may feel very comfortable
as it feels like a home. It will not only serve as secondary
shelter but will mold the tenants by implementing rules and
regulations, and disciplining the customers by counselling
them, it will guide the consumers to develop and enhance
their communication skills and abilities through socializing
and interacting with others. There will also be a caretaker
who’s always monitoring the tenant and will maintain the
cleanliness of the surrounding. The tenants will no longer
wait other tenants in shower room because there will be
cubicles to be used by the tenants.
Price Strategy
Encouraging the consumers to avail the
service offering at an affordable and
reasonable price. It will offer the lowest
price that can offer to the consumers
amounted to Php700.00 as monthly rental
payment, the price will be based on the
benchmark conducted. Another
consideration is the income of the parent of
the tenants, since they were just students,
the payment they will provide will be
coming from their parents. There will be a
Php1,400.00 advance payment as one-
month deposit and one-month advance
Place Strategy
Another factor to be consider in offering such dormitory is
the place where the dormitory be placed. One of the former
member of the Board of Trustees of the College offers his
two hectare land in front of the school which is really a
strategic place for the dormitory to placed in. Since he
valued most the college and its employees, he will be
partnering with us to lessen the expenses that may be
incurred in establishing the dormitory. Most of the students,
faculty and staff wants to lessen their expenses that is why
they prefers to look for an apartment near the college but
unfortunately there were non to live on. The dormitory will
be place near the college were they do not have to take
extra effort to walk because it is about 10 meters away
from the gateway of the college. Right in front the gate of
the college will be their dormitory.
Promotion Strategy
To promote the offerings we will be using
different promotional strategies such as
fliers which will be distributed to the
students of Occidental Mindoro State
College – Mamburao Campus. The fliers
contain the necessary information about
the offerings. Using of social media as an
aid in promoting will also help the offering
and even the word of mouth. Using
different kinds of promotional strategies is
the best way to encourage the target
market to avail the service offered by the
business itself.
Action Program
This part of the marketing plan focuses on
the strategy that will be used to attain the
stated objectives. The plan for the
dormitory is a three – storey building, each
having 25 rooms where each room can
accommodate four persons. For their
beddings, we will provide a double decked
bed. The management will provide rules
and regulations and will propose to the
tenants different programs and activities
for socialization. They will also promote the
traditions of a real Filipino, there will also
be a space for them to socialize, review and
Financial Performance
The estimated budget for the
establishment of the dormitory is Php10,
000, 000. 00 with an expected payback
period of 45 to 50 months that is
equivalent to more or less four years. With
the proper management, support and
guidance by the important persons in the
college, this would be successful the fact
that there is no bigger competitor and with
what they would offer, of course they would
choose to stay there.
Implementation and Control
Once the establishment was done, its time to hire
personnel who will manage it, someone who is responsible
and a people- person. This kind of person knows how to
communicate very well to a large number of people, can
handle easily different situations. The management needs
these kind of person because he will be handling different
people every day, people with different personalities from
different cultures and beliefs. To achieve what is stipulated
in the objectives which is basically for the customers of the
dormitory, the manager even the staffs must be
responsible enough in the implementation of what needs
to be implemented. The house rules and regulations and
policies must strictly be observed inside. The person who
will lead the organization must direct the organization
according the requirement of the OMSC.
Implementation and Control
For the control, customers feedback is
highly important and recommended to
improved the quality of service and to
provide the other needs of the customers.
Though its aim is to provide quality service
from the beginning, for sure there still a
need to improve and we must follow the
what they were requesting for except for
the policy of the dormitory. Maybe it will be
revised somehow but not at all. A close
monitoring on the operational performance
and finances to determine if there are
deviations. Proper allocation of the budget