CONFIDENTIAL

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2X2 CUBED
Unit of measure

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ext
T
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5PS MARKETING
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Product
offering

Product Package Place Price Positioning

promotion

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7S
Unit of measure

Style

Strategy Skills

Shared
values

Staff Systems

Structure

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ARROW 3D
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entrant

Industry
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competitors

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LINKS 3
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Plan Support
Implement

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Brakes
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Source:
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INCOMING
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CONTINUOUS
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CUTOUT
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LINEAR A
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LINEAR B
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LINEAR C
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LINEAR I
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LINEAR N
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LINEAR P
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LINEAR Q
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PROPELLER
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Te
xt

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STEP 5
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2 ON 1
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AGAINST
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AT WORK
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COUPLED HORIZ
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FOCUSED
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FORCES AT WORK
Unit of measure

New
entrant

Industry
Suppliers Buyers
competitors

Substitutes

* Footnote
Source: Source 95
PARALLEL
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Text

Text

Text

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SPLIT
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SURROUND
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TWISTED
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UP & AWAY
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Text Text

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Source: Source 100
UP & DOWN
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Text
Text

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Source: Source 101
2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get done managers
Staff collectively
A coherent set from day to day
behave with
of actions aimed Systems Style respect to use
at gaining a of time,
sustainable Strategy Skills attention,
advantage and symbolic
over competition Capabilities actions
Shared
possessed by Structure
the organization Values
as a whole as Those ideas of what
distinct from the is right and desirable
The organization chart
individuals. (in corporate and/or
and accompanying
Some companies individual behavior)
baggage that show
perform which are typical of the
who reports to whom
extraordinary organization and
and how tasks are
feats with common to most of its
both divided up and
ordinary people members
integrated
* Footnote
Source: Source 102
3CS TRIANGLE
Unit of measure

Customer

Distributors

Clients Competitors

Suppliers

* Footnote
Source: Source 103
3S-4S
Unit of measure

The organization chart and

accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at The people in
gaining a sustainable the organization,
advantage Structure considered in
Capabilities over competition terms of corporate
possessed by demographics, not
the organization individual personalities
as a whole as Strategy
distinct from
the individuals. Skills Staff Style
Some companies Shared
perform extraordinary values
feats with ordinary The way managers collectively
people behave with respect to use of
Those ideas of what is right time, attention and symbolic
and desirable (in corporate Systems
actions
and/or individual behavior)
which are typical of the The processes and procedures
organization and common through which things get done
to most of its members from day-to-day
* Footnote
Source: Source 104
7S
Unit of measure

The way managers

collectively behave with Capabilities possessed by the
respect to use of time, organization as a whole as
attention and symbolic distinct from the individuals.
A coherent set of actions Some companies perform
actions aimed at extraordinary feats with
gaining a sustainable Style ordinary people
advantage over
competition Strategy Skills Those ideas of what is right
and desirable (in corporate
Shared and/or individual behavior)
values which are typical of the
organization and common
Staff Systems to most of its members
The people in the
organization, considered The processes and and
Structure
in terms of corporate procedures through
demographics, not which things get done
individual personalities The organization chart from day-to-day
and accompanying
baggage that show
who reports to whom
and how tasks are both
* Footnote divided up and integrated
Source: Source 105
BUSS PORTFOLIO
Unit of measure

High
Competitive position

Medium
Low

Low Medium High

Product/market attractiveness
* Footnote
Source: Source 106
CHANGE BOARD
Unit of measure

Commitment Capability
Change
vision Individual Enabling
Conviction Courage
activity devices

Chief
Executive

Leadership
groups

Down the
line

External
constitution

* Footnote
Source: Source 107
DELTA P
Unit of measure
• Accurate measurement • Flow of 2-way communications
of action and results • People’s understanding, belief
• Clear accountabilities and contribution to act on vision
• Early wins and action plans

Visible demonstration • Implementation or

of new vision and near implementation
values by client of required structure
Performance and systems
leadership Communications
Measurement

Vision and Organizational

Leadership
Delta P Infrastructure

Problem
• Action plans sufficient to People
Solving
achieve goals Development • Client managers
Process
• Agreement on objectives (particularly middle
by line management management) have
• Management of high- skill to lead program
involvement process implementation
• Change in actual
behavior
* Footnote
Source: Source 108
MACS
Unit of measure

• Industry attractiveness
• Competitive position
• Restructuring/rationalization opportunities

Value-creation potential in business unit

High Medium Low

Relative ability to extract value

• Corporate Retain and Retain and Retain and

give top give priority manage for
Natural

center skills
owner
priority code or
• Business liquidate
unit linkages
Probably Divest Divest or
“One of the

• Taxation/ divest liquidate

pack”

valuation
differences

* Footnote
Source: Source 109
MANUFACTURING STRATEGY
Unit of measure

Business Strategy

Manufacturing Strategy

Configuration Research
Systems Focus

Organization Labor
Policy
Make
vs.
Process Buy
Product
Design Design

* Footnote
Source: Source 110
PENTAGON
Unit of measure

2 5
Restructuring
framework

3 4

* Footnote
Source: Source 111
PRICE BENEFIT
Unit of measure

Benefit

Competitive
advantage

Competitive
disadvantage

Price

* Footnote
Source: Source 112
SMILE CHART
Unit of measure

Appraise performance Bottom up

and prospects action programs
1 8
Develop
strategy 2
3 7 Top down
action programs

4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process

* Footnote
Source: Source 113
STRAT GAMEBOARD
Unit of measure

3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide
When to
Do more and
compete
better of the
same

* Footnote
Source: Source 114
STRAT MANAGE
Unit of measure

Stage 4

Stage 3

Stage 2
Stage 1

Forecast Externally Strategic

Budget based orientated manage-
planning planning planning ment

Meet Predict the Think Create the

budget and future strategically future
schedule

Value system

* Footnote
Source: Source 115
TREE PRODUCTIVITY
Unit of measure
Selling margin
Contribution
Effectiveness Sales
Contribution
Available selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time

Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs

Support intensity
Support costs
* Footnote
Total selling costs
Source: Source 116
VALUE CREATION
Unit of measure

Improve core
Redeploy
business
assets
performance

Maximize
shareholder
value

Adopt sound Grow through

financing acquisition
approach and/or merger
Grow
through
cultural
initiative

* Footnote
Source: Source 117
VALUE SOURCES
Unit of measure

Corporate Industry restructure

center skills Internal controller

Shared resources
Linkages
between Transfer of capability
business units Vertical integration
Client’s relative
ability to extract
value
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique

* Footnote
Source: Source 118
GANTT10
Unit of measure

<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text

* Footnote
Source: Source 119
GANTT15
Unit of measure

##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text

* Footnote
Source: Source 120
VENN 2
Unit of measure

Text Text

* Footnote
Source: Source 121
VENN 3
Unit of measure

Text Text

Text

* Footnote
Source: Source 122
CONFIDENTIAL

Frequently Used Template

Data Driven

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
AREA
Unit of measure

350

300

250

Label 1
200

150

Label 2
100

50
Label 3
0
1996 1997 1998 1999 2000 2001

* Footnote
Source: Source 124
BAR
Unit of measure

Label 1 50

Label 2 40

Label 3 30

Label 4 20

Label 5 10

* Footnote
Source: Source 125
BAR 2
Unit of measure

Title Title
Unit of measure Unit of measure

Label 1 50 Label 1 50

Label 2 40 Label 2 40

Label 3 30 Label 3 30

Label 4 20 Label 4 20

Label 5 10 Label 5 10

* Footnote
Source: Source 126
BAR BUTTED
Unit of measure

40
Label 1 50
55

30
Label 2 40
50

20
Label 3 30
45

10
Label 4 25
30

5
Label 5 15
25

* Footnote
Source: Source 127
BAR STACKED
Unit of measure

Series Series Series

Label 1 50 23 43 000

Label 2 40 25 23 000

Label 3 30 45 23 000

Label 4 20 65 23 000

Label 5 10 96 23 000

* Footnote
Source: Source 128
BAR STACKED 100%
Unit of measure

Series Series Series 100%=

Label 1 45 90 50 000

Label 2 20 80 40 000

Label 3 30 70 30 000

Label 4 40 60 20 000

Label 5 50 50 10 000

* Footnote
Source: Source 129
BUBBLE
Unit of measure
Title
Unit of measure
700

600 Label 5

500 Label 6

400 Label 4

300 Label 3
Label 2
200
Label 1
100

0
0 50 100 150 200 250
Title
Unit of measure
* Footnote
Source: Source 130
COLUMN
Unit of measure

60

50

40

30

20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 131
COLUMN 2
Unit of measure

Title Title
Unit of measure Unit of measure

Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 132
COLUMN BUTTED
Unit of measure

80

70 70

60 60 60

50 50 50

40 40 40

30 30

20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 133
COLUMN STACKED
Unit of measure

000

000 30

25
000
50
000 20
000 40
20
30
Series 20 20
20 20
Series 20 20
20
Series 20 60
50
40
30
Series 20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 134
COLUMN STACKED 100%
Unit of measure

100%= 000 000 000 000 000

15 10 10 10
Series 20
10 10
15 20
Series 20 20
40 20
35
Series 30

60
50
35 40
Series 30

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 135
COMBO PIE SEGMENT COLUMN
Unit of measure

Title Title
Unit of measure Unit of measure
Label 5 100% = 000

10
30 Series
Label 4
10

45 Label 1
30 Series
Label 3 15

20 Series

20
20 Series
Label 2
Label 1

* Footnote
Source: Source 136
COST CURVE
Unit of measure
Title
Unit of measure
300

Label 5
250

Label 4
200

150

100
Label 3

50
Label 2
Label 1
0
0 50 100 150 200
Title
Unit of measure
* Footnote
Source: Source 137
DUAL COLUMN LINE
Unit of measure
Title Title
Unit of measure Unit of measure
200 1,000
176
180 900
160 150 800
140 700
120 600
100
100 500
85
80 70 400
60 300
45
40 30 200
20 10 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997

* Footnote
Source: Source 138
DUAL LINE
Unit of measure
Title Title
Unit of measure Unit of measure
200 1,000
180 900

160 800
140 700
120 600
100 500
80 400

60 300
40 200
20 100

0 0
1990 1991 1992 1993 1994 1995 1996 1997

* Footnote
Source: Source 139
LINE
Unit of measure

600

Label 1
500

400

Label 2
300

Label 3
200
Label 4

100

0
1990 1991 1992 1993 1994 1995 1996 1997

* Footnote
Source: Source 140
PIE
Unit of measure

Label 5
10

Label 4
10

45 Label 1

Label 3 15

20

Label 2

* Footnote
Source: Source 141
PIE 2
Unit of measure

Title Title
Unit of measure Unit of measure
Label 5 Label 5
10 10
Label 4 Label 4
10 10

45 Label 1 45 Label 1
Label 3 15 Label 3 15

20 20

Label 2 Label 2

* Footnote
Source: Source 142
RANGE HIGH LOW
Unit of measure

250

200

150

100

50

0
1990 1991 1992 1993 1994 1995 1996 1997

* Footnote
Source: Source 143
SCATTER X & Y
Unit of measure

300

250

200

150

100

50

0
0 50 100 150 200

* Footnote
Source: Source 144
WATERFALL BAR
Unit of measure

Label 1 50

Label 2 25

Label 3 45

Label 4 65

Label 5 185

* Footnote
Source: Source 145
WATERFALL COLUMN
Unit of measure

80

20

20

20
20

Label 1 Label 2 Label 3 Label 4 Label 5

* Footnote
Source: Source 146
CONFIDENTIAL

Frequently Used Template

Named Objects

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
ARROWS
Unit of measure

* Footnote
Source: Source 148
DISCLAIMERS CLIENT
Unit of measure

This report is solely for the use of client personnel. No part of it may be
* Footnote circulated, quoted, or reproduced for distribution outside the client
Source: Source organization without prior written approval from McKinsey & Company. 149
DISCLAIMERS INTERNAL
Unit of measure

This report contains information that is confidential and proprietary to

McKinsey & Company and is solely for the use of McKinsey &
Company personnel. No part of it may be used, circulated, quoted, or
reproduced for distribution outside McKinsey & Company. If you are
not the intended recipient of this report, you are hereby notified that the
* Footnote use, circulation, quoting, or reproducing of this report is strictly
Source: Source prohibited and may be unlawful. 150
DISCLAIMERS PRESENTATION
Unit of measure

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
* Footnote This material was used by McKinsey & Company during an oral
Source: Source presentation; it is not a complete record of the discussion. 151
LEGENDS Legend
Unit of measure Legend
Legend

* Footnote
Source: Source 152
MCKINSEY LOGO
Unit of measure

* Footnote
Source: Source 153
MISC
Unit of measure



–

* Footnote
Source: Source 154
MOONS Legend
Unit of measure Legend
Legend

Low
Medium
High

Low
Medium
High

* Footnote
Source: Source 155
STICKER STICKER
Unit of measure

ILLUSTRATIVE

CONFIDENTIAL

PRELIMINARY
DRAFT
ESTIMATE

EXAMPLE
FOR DISCUSSION ONLY

FOR DISCUSSION

* Footnote
Source: Source 156
STICKER OTHER
Unit of measure

PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT
REVISED
CONCEPTUAL DISGUISED
CLIENT EXAMPLE
PROPOSED

ROUGH ESTIMATE

* Footnote
Source: Source 157
WORLD MAP
Unit of measure

* Footnote
Source: Source 158
CONFIDENTIAL

Frequently Used Template

Text

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
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PPT TABLE 2
Unit of measure
Heading Heading
Text Text

* Footnote
Source: Source 160
PPT TABLE 3
Unit of measure
Heading Heading Heading
Text Text Text

* Footnote
Source: Source 161
PPT TABLE 4
Unit of measure
Heading Heading Heading Heading
Text Text Text Text

* Footnote
Source: Source 162
PPT TABLE 5
Unit of measure
Heading Heading Heading Heading Heading
Text Text Text Text Text

* Footnote
Source: Source 163
PPT TABLE 6
Unit of measure
Heading Heading Heading Heading Heading Heading
Text Text Text Text Text Text

* Footnote
Source: Source 164
CONFIDENTIAL

Frequently Used Template

SEO VA

Template
June 2002

This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
Unit of measure

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Source: Source 166
Unit of measure

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Source: Source 167
Unit of measure

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Text

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Source: Source 168
EXHIBIT TITLE

Title

•
Text

•
Text
Text

•
Text

* Footnote
Source: Source 169
EXHIBIT TITLE

Title

•
Text

•
Text

•
Text

* Footnote
Source: Source 170
EXHIBIT TITLE

Title Title

• •
Text

• •
Text

• •
Text

* Footnote
Source: Source 171
EXHIBIT TITLE

Title Title Title

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Text

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Text

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Text

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Source: Source 172
2 COLUMN

Title Title

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3 COLUMN

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Source: Source 174
4 COLUMN

Title Title Title Title

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Source: Source 175
5 COLUMN

Title Title Title Title Title

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Source: Source 176
6 COLUMN

Title Title Title Title Title Title

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Source: Source 177
7 COLUMN

Title Title
Title Title Title Title Title Title Title

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Source: Source 178
8 COLUMN

Text Text Text Text Text Text Text Text

Text Text Text Text Text Text Text Text

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Source: Source 179
3-STEP

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180
4-STEP

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181
5-STEP

Text
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182
3 HORIZONTAL
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Text
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Source: Source 183
4 HORIZONTAL
Unit of measure

Text
Text
Text
Text • Text
• Text
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• Text

• Text • Text • Text • Text

* Footnote
Source: Source 184
5 HORIZONTAL
Unit of measure

Text
Text
Text
Text • Text
Text
• Text
• Text
• Text
• Text

• Text • Text • Text • Text • Text

* Footnote
Source: Source 185
4-STEP
Unit of measure

Text

Text • Text
Text • Text
Text • Text
• Text

* Footnote
Source: Source 186
FLOW 2
Unit of measure

Header Header

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Source: Source 187
FLOW 2 TITLE
Unit of measure

Header Header

• Text • Text
Text

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Source: Source 188
FLOW 3
Unit of measure

Header Header Header

• Text • Text • Text

* Footnote
Source: Source 189
FLOW 3 TITLE
Unit of measure

Header Header Header

• Text • Text • Text

Text

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Source: Source 190
FLOW 4
Unit of measure

Header Header Header Header

• Text • Text • Text • Text

* Footnote
Source: Source 191
FLOW 4 TITLE
Unit of measure

Header Header Header Header

• Text • Text • Text • Text

Text

* Footnote
Source: Source 192
FLOW 5
Unit of measure

Header Header Header Header Header

• Text • Text • Text • Text • Text

* Footnote
Source: Source 193
FLOW 5 TITLE
Unit of measure

Header Header Header Header Header

• Text • Text • Text • Text • Text

Text

* Footnote
Source: Source 194
HORIZONTAL FLOW 3
Unit of measure

Title

Text
• Text

• Text
Text

• Text
Text

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Source: Source 195
HORIZONTAL FLOW 4
Unit of measure

Title

Text • Text

• Text
Text

• Text
Text

• Text
Text

* Footnote
Source: Source 196
HORIZONTAL FLOW 5
Unit of measure
Title Title

Text • Text • Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

* Footnote
Source: Source 197
HORIZONTAL FLOW 6
Unit of measure
Title Title

Text • Text • Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

* Footnote
Source: Source 198
HORIZONTAL FLOW 7
Unit of measure
Title Title

Text • Text • Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

• Text • Text
Text

* Footnote
Source: Source 199
FLOW WITH SHOCK 1
Unit of measure

Title Header Header Header

• Text • Text • Text • Text

* Footnote
Source: Source 200
FLOW WITH SHOCK 2
Unit of measure

Header Header Header Title

• Text • Text • Text • Text

Text

• Text • Text • Text • Text

Text

* Footnote
Source: Source 201
FLOW WITH 3 COLUMN

Text Text Text

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Text

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Text

• Text • Text • Text

Text

• Text • Text • Text

Text

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Text

* Footnote
Source: Source 202
FLOW WITH 2 COLUMN

Text Text

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Text

• Text • Text
Text

• Text • Text
Text Text

• Text • Text
Text

• Text • Text
Text

* Footnote
Source: Source 203
SQUARE FLOW
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Text Text
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Text
Text
• Text
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* Footnote
Source: Source 204
FRAMEWORK
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Text Text
• Text • Text

Text Text
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Source: Source 205
Unit of measure

Title Title

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* Footnote
Source: Source 206
Unit of measure

Title Title

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Source: Source 207
Unit of measure

Title Title

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Title Title

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Source: Source 208
Title Title

• Text • Text

xxxxx

Title Title

• Text • Text

209
Unit of measure

Title Title Title

• • •

* Footnote
Source: Source 210
Unit of measure

Title Title

• Text • Text

Title

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Source: Source 211
Unit of measure

• Text
Text

Text

Text Text

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Source: Source 212
Unit of measure

• Text

Text

• Text • Text
Text Text
Text

• Text • Text
Text Text

* Footnote
Source: Source 213
SCP

External
shock S tructure C onduct P erformance

• xxxx • xxx • xxxx • xxxx

* Footnote
Source: Source 214
Unit of measure

Text Text Text Text

• Text • Text • Text • Text

Text

• Text • Text • Text • Text

Text

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Source: Source 215
Unit of measure

Text

Text Text Text Text

• Text • Text • Text • Text

Text

• Text • Text • Text • Text

Text

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Source: Source 216
Unit of measure

Text

Text Text Text Text Text Text

• Text • Text • Text • Text • Text • Text

Text

• Text • Text • Text • Text • Text • Text

Text

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Source: Source 217
Unit of measure

Text

Text

Title Title Title Title Title

• Text • Text • Text • Text • Text

* Footnote
Source: Source 218
Unit of measure
Text
Text Text
Text

Text
Text Text Text
Text

Text
Text Text
Text
Text
Text
Text Text
Text

Text
Text Text Text
Text

Text
Text Text
Text

* Footnote
Source: Source 219
Unit of measure
Title

•
Text

•
Text Text

•
Text

Text
•
Text

•
Text Text

•
Text

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Source: Source 220
Title Title Title Title

• Text • Text

Text

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Text Text

• Text • Text

Text

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Source: Source 221
TEAM STRUCTURE

Title
•

Title Client McKinsey Expert group

• • • •

* Footnote
Source: Source 222
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Text

Text

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Source: Source 223
Unit of measure

Text

Text

Text

Text

Text

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Source: Source 224
Unit of measure

Title

Title Title Title

• Text • Text • Text

Title
Title

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Source: Source 225
Unit of measure

Title

Title Title Title Title

• Text • Text • Text • Text

Title
Title

* Footnote
Source: Source 226
 Title

Title Title Title

• Text • Text • Text

Title

227
Unit of measure

Text
• Text
Text
• Text

* Footnote
Source: Source 228
 Title

Sub title Sub title

• •
• •
• •

Risk management

229
Unit of measure

Text Text

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* Footnote
Source: Source 230
CYCLE 2
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Text Text

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Source: Source 231
CYCLE 2
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Text Text

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Source: Source 232
CYCLE 3
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Text

• Text

• Text Text
Text

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Source: Source 233
CYCLE 3
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• Text

Text

• Text

• Text Text
Text

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Source: Source 234
CYCLE 4
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Text
Text

• Text • Text
Text
Text

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Source: Source 235
CYCLE 4
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Text
Text

• Text • Text
Text
Text

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Source: Source 236
CYCLE 5
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Text
Text

• Text

Text • Text

Text

Text

• Text

* Footnote
Source: Source 237
CYCLE 5
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• Text • Text

Text
Text

• Text

Text • Text

Text

Text

• Text

* Footnote
Source: Source 238
CYCLE 6
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

Text
• Text Text

• Text

* Footnote
Source: Source 239
CYCLE 6
Unit of measure

• Text • Text

Text
Text

• Text • Text
Text
Text

Text
• Text Text

• Text

* Footnote
Source: Source 240
FORCES AT WORK
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Text
• Text

Text Text
• Text • Text
Text
• Text

Text
• Text

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Source: Source 241
2 BY 2 MATRIX
Unit of measure

High
Text • Text • Text

• Text • Text

Low
High Low
Text

* Footnote
Source: Source 242
2 BY 3 MATRIX
Unit of measure

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High
Text

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Low

Low Medium High

Text
* Footnote
Source: Source 243
3 BY 3 MATRIX
Unit of measure

• Text • Text • Text

High

• Text • Text • Text

Medium
Text

• Text • Text • Text

Low

Low Medium High

Text
* Footnote
Source: Source 244
4 BY 3 MATRIX
Unit of measure

High • Text • Text • Text • Text

• Text • Text • Text • Text

Medium
Text

• Text • Text • Text • Text

Low

1 2 3 4

Text
* Footnote
Source: Source 245
4 BY 3 MATRIX
Unit of measure

• Text • Text • Text • Text

4

• Text • Text • Text • Text

3
Text

• Text • Text • Text • Text

2

• Text • Text • Text • Text

1

1 2 3 4

Text
* Footnote
Source: Source 246
STUDY OBJECTIVE
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Text

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* Footnote
Source: Source 247
LEVEL 03
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Text

• Text

Text

• Text

Text

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Source: Source 248
LEVEL 04
Unit of measure

• Text

Text

• Text
Text

• Text
Text

• Text
Text

* Footnote
Source: Source 249
LEVEL 09
Unit of measure

• Text
Text
• Text
Text
• Text
Text

Text
• Text

• Text
Text

Text • Text

• Text
Text

Text
• Text

• Text
Text

* Footnote
Source: Source 250
STICKER AND OTHERS STICKER AUTOMAKER

EXAMPLE BACK UP REVISED EXAMPLE BACK UP REVISED

ESTIMATE TENTATIVE ESTIMATE TENTATIVE HYPOTHESIS

HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE

PROPOSED
CONFIDENTIAL PRELIMINARY
CONCEPTUAL ILLUSTRATIVE
ROUGH ESTIMATE VERY PRELIMINARY
PRELIMINARY CONFIDENTIAL
TO BE COMPLETED WORK IN PROGRESS
ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION

TO BE COMPLETED

ONLY FOR DISCUSSION

WORK IN PROGRESS

251
High
Medium
Low

252
STICKER AND OTHERS

Text Text

Text

253
MAPS

254