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    Shakti

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    Sidhant Nayak
    Group 11's project is called Project Shakti. It discusses HUL's Project Shakti initiative to create a network of women entrepreneurs ("Shakti entrepreneurs") in rural India to distribute and sell HUL products. Some of the critical challenges faced included overcoming cultural issues and the perception of MNCs as exploitative, as well as balancing social and business objectives as the project expanded. The document recommends obtaining government support, appointing the right women entrepreneurs, and partnering with local NGOs. It argues that HUL should continue Project Shakti even if unprofitable because it fulfills important social objectives around empowering women and improving rural standards of living.

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    Shakti

    Uploaded by

    Sidhant Nayak
    53 views14 pages
    Group 11's project is called Project Shakti. It discusses HUL's Project Shakti initiative to create a network of women entrepreneurs ("Shakti entrepreneurs") in rural India to distribute and sell HUL products. Some of the critical challenges faced included overcoming cultural issues and the perception of MNCs as exploitative, as well as balancing social and business objectives as the project expanded. The document recommends obtaining government support, appointing the right women entrepreneurs, and partnering with local NGOs. It argues that HUL should continue Project Shakti even if unprofitable because it fulfills important social objectives around empowering women and improving rural standards of living.

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    Shakti (2)

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    Group 11's project is called Project Shakti. It discusses HUL's Project Shakti initiative to create a network of women entrepreneurs ("Shakti entrepreneurs") in rural India to distribute and sell HUL products. Some of the critical challenges faced included overcoming cultural issues and the perception of MNCs as exploitative, as well as balancing social and business objectives as the project expanded. The document recommends obtaining government support, appointing the right women entrepreneurs, and partnering with local NGOs. It argues that HUL should continue Project Shakti even if unprofitable because it fulfills important social objectives around empowering women and improving rural standards of living.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    53 views14 pages

    Shakti

    Uploaded by

    Sidhant Nayak
    Group 11's project is called Project Shakti. It discusses HUL's Project Shakti initiative to create a network of women entrepreneurs ("Shakti entrepreneurs") in rural India to distribute and sell HUL products. Some of the critical challenges faced included overcoming cultural issues and the perception of MNCs as exploitative, as well as balancing social and business objectives as the project expanded. The document recommends obtaining government support, appointing the right women entrepreneurs, and partnering with local NGOs. It argues that HUL should continue Project Shakti even if unprofitable because it fulfills important social objectives around empowering women and improving rural standards of living.

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    You are on page 1of 14

    GROUP 11

    HIMANKIT PANCHANGAM
    (UM19214)
    RYAN SEN (UM19237)
    SHUBHRA AGRAWAL (UM19243)
    SIDHANT KAMAL NAYAK
    (UM19250)
    SIDHARTH SHANKAR
    PANDA(UM19251)
    PROJECT SHAKTI
    INTRODUCTION
     HUL was engaged in a price
    war with P&G in 2003.
     Both companies initiated
    price drops, however, HLL’s
    profit margins were being
    affected.
     Thus, creation of new
    markets and dominating
    over them was the key, which
    they had done many times in
    the past.
    LEVERAGING
    COMPETITIVE
    ADVANTAGE

     Well established
    brands
     Local manufacturing
    capacity and supply
    chain
     Vast sales and
    distribution system
     Thus it’s reach into
    Indian markets was
    superior to it’s rivals
    CRITICAL CHALLENGES
    FACED
     Convincing brand
    managers to invest
    in Shakti was difficult

     Varying social, political and  Costs incurred increased due


    economic environment in to scaling up of Shakti
    different states
     Cultural issues

    1. Status of women

    2. Language barrier

     Lack of confidence among women

     Competition with existing


    local retailers in rural areas
     Perception of exploitative
    nature of MNC

     Preserving the social motive


    while expansion

     Increasing the effectiveness


    and efficiency of the existing
    Shakti entrepreneur

     Difficulty reaching lower


    income groups
    RECOMMENDATIO
    NS
     Arrange government
    permissions and support of
    district administration

     Appoint the right women


    as entrepreneurs

     Identify and seal partnerships with


    NGOs well established in the region
     Convince locals about the viability and
    reliability of Project Shakti as a source of
    income
     Formal training program to equip Shakti
    entrepreneurs with skills and confidence
    required to manage the business
    SHOULD HLL CONTINUE
    PROJECT SHAKTI IF IT
    BECOMES UNPROFITABLE?
    HLL started Project Shakti with
    2 objectives:

    1. Business Objectives: To extend HLL’s reach into


    untapped markets and develop its brands though
    local influences

    Shakti is already contributing 15%


    of turnover in the districts in which
    it is operating. With expansion of
    the project, the revenue will
    increase in future.
    Potential Market
    500 million population in 5 lakh
    villages

    Tapped Market
    12000 entrepreneurs in 50,000
    villages

    Target Market
    100 million consumers (25,000
    entrepreneurs) till 2006
    2. Social Objectives: To provide
    sustainable livelihood to under
    privileged rural women.
    Even though it is not profitable,
    it is serving the larger purpose
    of improving the standard of
    living of rural areas,
    empowerment of women,
    creating awareness about
    hygiene, etc. , thus fulfilling the
    social objective.

    THEREFORE, HLL SHOULD CONTINUE


    WITH PROJECT SHAKTI

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